Kochava: Mobile Attribution Platform & Mobile App Analytics
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Latest Product Updates and Feature Enhancements on Kochava
Kochava Announces New Yahoo DSP Workspace Now Available on StationOne ...
Kochava has launched a new Yahoo DSP workspace within its StationOne AI hub. This workspace aids marketers in managing Yahoo DSP campaigns through AI-driven tools, enhancing efficiency and optimizing... ad spend across various media types. The integration supports privacy objectives and enterprise governance, offering a structured approach to campaign management.
Kochava announced several Q1 2026 product updates, including the open beta of StationOne, a new AI workspace hub, and the launch of Atlas Performance, a supply performance system for advertisers. The...y introduced country-based postback filters and integrated marketing mix modeling into their primary console. Additionally, Kochava expanded its partner network with 25 new integrations and updated 52 existing ones.
Kochava has launched several new products and updates in Q1 2026. StationOne, an AI hub, entered open beta with new workspaces for campaign management. Atlas Performance, a supply performance system,... was launched to enhance supply-side transparency. Kochava also introduced country-specific postback filters and integrated marketing mix modeling into its console. Additionally, Kochava expanded its partner network with 25 new integrations and updated 52 existing ones.
Kochava Releases Open-Source StationOne AI Workspace
Kochava has released StationOne, an open-source AI workspace utilizing IAB Tech Labs AAMP Buyer Agent. The software has exited its closed beta phase and is now publicly available as open-source, enha...ncing its accessibility and potential impact in AI-driven advertising solutions.
Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying
Kochava has opened its StationOne platform to public beta, removing previous access restrictions, and launched an open-source IAB Tech Lab AAMP workspace. This workspace, featuring 19 agentic skills ...across 8 functional areas, allows users to test programmatic direct media buying workflows without executing real transactions. Built on the OpenDirect 2.1 specification, it offers a transparent environment for ad tech teams to experiment with agentic buying.
Kochava Announces Open-Source StationOne AI Workspace using IAB Tech ...
Kochava has launched the open-source StationOne AI Workspace, integrating IAB Tech Labs AAMP Buyer Agent SDK. This platform, emerging from closed beta, supports AI-driven workflows and open standards... for the advertising industry. It offers agentic automation, compliance workflows, and privacy support, enhancing Kochava's data solutions for marketing channels.
Kochava launches first supply performance system for premium publishers
Kochava has launched Atlas Performance, the first Supply Performance System for premium publishers, integrating seamlessly with existing ad servers, SSPs, and DSPs. Enhanced by StationOne's AI capabi...lities, the system offers privacy-safe data ingestion, machine learning, and independent outcomes measurement. It aims to optimize advertiser outcomes, addressing challenges in demonstrating direct connections between inventory delivery and business results, particularly in connected television environments.
Kochava Launches Atlas PerformanceTM for Premium Media
Kochava has launched Atlas PerformanceTM, a pioneering Supply Performance System designed for premium media owners. Enhanced by StationOneTM, this system modernizes supply-side optimization, enabling... publishers to align with advertiser outcomes like conversions and brand awareness. It integrates seamlessly with existing ad infrastructure, offering privacy-safe data ingestion, machine learning optimization, and real-time AI collaboration to drive measurable performance improvements.
Kochava launched Atlas Performance, a new supply performance system for publishers, integrating with existing ad tech to optimize advertiser outcomes. The platform includes AI-driven insights via Sta...tionOne, focusing on conversions and brand metrics. It supports real-time optimization without disrupting current systems, addressing the need for outcome-based media buying.
Kochava Launches Atlas PerformanceTM: The Industry's First Supply ...
Kochava has launched Atlas Performance, the first Supply Performance System for premium publishers and platforms. This system, enhanced by StationOne's AI capabilities, integrates with existing ad se...rvers to optimize and report on advertiser outcomes without operational disruption. It aims to improve conversions and campaign effectiveness while maintaining data privacy.
Kochava Launches Atlas Performance: The Industrys First
Kochava has launched Atlas Performance, a Supply Performance System designed for premium publishers and platforms. Enhanced by StationOne's AI capabilities, it integrates with existing ad servers to ...optimize and report on advertiser outcomes. The system supports conversions, app engagement, and brand awareness, offering data-driven insights and privacy-safe data ingestion to improve campaign performance.
Kochava Launches Atlas Performance: The Industrys First Supply Performance System for Premium Publishers and Platforms
Kochava has launched Atlas Performance, the first Supply Performance System for premium publishers and platforms, enhanced by StationOne, an AI workspace. This system integrates with existing ad serv...ers to optimize and report on advertiser outcomes while maintaining privacy. It supports a range of buyer outcomes, enabling publishers to achieve significant campaign conversion lifts and improve advertiser partnerships.
New Postback Country Filtering Expands First-Party Data Control
Kochava has introduced Country Filters in its Postbacks dashboard, allowing marketers to control first-party data sharing by country. This update enables adaptation to data sharing policies without a...pp updates or SDK changes. Marketers can choose filtering models per partner, enhancing privacy and fraud mitigation. This feature is unavailable for Free App Analytics accounts.
Kochava introduced several product updates and partnerships in Q4 2025. Key developments include the launch of StationOne, an AI hub for marketing automation, enhancements to the Fraud Console, and n...ew integrations with partners like Comcast and Lyft Media. Kochava also launched a new MMM data validation tool and enhanced SmartLinks for social media compatibility. Additionally, Kochava announced its Certified Partner Program, recognizing partners like Meta and Google Ads.
Kochava launches certification for major ad platforms Meta, Google, TikTok - PPC Land
Kochava launched its Partner Certification Program, recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi as certified partners. This program ensures integration quality, traffic healt...h, and technical collaboration. Certified partners gain priority support, co-marketing opportunities, and early product insights. The initiative addresses the need for reliable measurement in complex advertising environments shaped by privacy regulations and fragmented attribution frameworks.
Kochavas StationOne will help extend marketing teams with AI
Kochava introduces StationOne, an AI-driven solution designed to enhance marketing team capabilities by automating and optimizing advertising strategies.
Kochava's Q3 2025 updates include the launch of Aggregated Insights, a privacy-preserving performance dashboard for omnichannel campaign metrics, and a partnership with Samba TV to enhance cross-plat...form measurement. The company also completed its dashboard migration and integrated with new partners, expanding its network. Kochava offers solutions for those affected by the deprecation of Firebase Dynamic Links.
Kochava launched a redesigned user experience in Q2 2025, enhancing its platform's usability. The company also formed a strategic partnership with Titan OS, enabling performance measurement across Ti...tan OS devices. Additionally, Kochava was named a partner in TikTok's new media mix modeling program, integrating TikTok data into Kochava's MMM platform. The Fraud Console expanded with new dashboards, and Kochava integrated with Meta's AMM reporting.
Kochava to Offer Metas Re-Enabled Advanced Mobile Measurement Reporting
Kochava will offer Metas re-enabled Advanced Mobile Measurement (AMM) reporting, allowing advertisers and publishers to access enhanced attribution and analytics for mobile campaigns running on Meta ...platforms. This integration supports granular measurement of app installs, in-app events, and campaign performance, strengthening Kochavas omnichannel measurement capabilities for marketers seeking deeper insights into mobile ad effectiveness.
Strategic Partnerships and Integrations of Kochava
UniLED, Kochava tie-up to boost measurable OOH advertising -
UniLED and Kochava have partnered to enhance the measurability of out-of-home (OOH) advertising. This collaboration aims to provide advertisers with improved data insights and analytics, leveraging K...ochava's expertise in omnichannel measurement.
UniLED Software and Kochava have formed a partnership to enhance the measurability of out-of-home (OOH) advertising. This collaboration integrates UniLED's delivery data with Kochava's exposure and c...onversion tracking, offering advertisers a comprehensive view of campaign performance and ROI. The unified platform enables real-time optimization and efficient budget allocation by providing detailed insights into screen-level performance and conversion metrics.
UniLED and Kochava Partner to Strengthen OOHs Position as Measurable, Outcomes-Driven Channel
UniLED Software and Kochava have partnered to enhance the measurement of out-of-home (OOH) advertising. Their collaboration integrates UniLED's screen-level delivery data with Kochava's cross-channel... exposure and conversion tracking, creating a tool that provides advertisers with a comprehensive view of campaign performance. This solution enables real-time optimization and efficient budget allocation, positioning OOH as a measurable, outcomes-driven channel.
Kochava and the Out of Home Advertising Association of America (OAAA) conducted a study revealing that out-of-home (OOH) advertising delivers twice the performance lift of TV. The study highlights OO...H's effectiveness in driving both in-person and digital outcomes, with significant impact observed in retail, automotive, and quick service restaurant sectors. Kochava's analytics emphasize OOH's sustained engagement and conversion rates, positioning it as a powerful channel in the modern media mix.
Ad Tech Briefing: Yahoo pairs with Kochava to pitch 'agentic' DSP workflows
Kochava and Yahoo have partnered to integrate a dedicated Yahoo DSP workspace within Kochava's StationOne platform. This collaboration aims to enhance AI-driven media buying by standardizing workflow...s and reducing manual inputs. StationOne will serve as an orchestration layer across the programmatic stack, potentially making DSPs more interchangeable. Kochava's CEO, Charles Manning, likens StationOne to Slack, connecting various ad ops and media buying tools.
Kochava adds 6 partners to certification program, expanding beyond social giants
Kochava has expanded its Certified Partners Program by adding six new organizations, including LG Ad Solutions and InMobi, to enhance its mobile advertising measurement capabilities. This expansion a...ims to improve integration quality and data reliability across connected television and mobile advertising verticals. Certified partners benefit from priority support, co-marketing opportunities, and early product roadmap access, reinforcing Kochava's commitment to quality and performance.
Kochava has expanded its Certified Partners Programme, adding new partners like LG Ad Solutions, InMobi, and Digital Turbine. This initiative aims to enhance integration quality and transparency, off...ering partners benefits like priority support and co-marketing opportunities. The programme reflects Kochava's commitment to high standards in the advertising ecosystem.
Kochava Expands Certified Partners Program, Welcomes New Leaders Across ...
Kochava has expanded its Certified Partners Program, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext to its ecosystem. This program, launched in December 2025, recognize...s partners for exceptional technical integration and transparency. Certified partners benefit from enhanced support, co-marketing opportunities, and growth initiatives, reinforcing Kochava's commitment to quality and performance in the advertising landscape.
Kochava Launches Partner Certification Program to Elevate Quality, Transparency, and Growth Across the Global Integrations Ecosystem - Yahoo Finance
Kochava has launched its Certified Partners Program, aiming to enhance quality and transparency in its global integrations ecosystem. Premier partners like Meta, Google Ads, and TikTok lead the rollo...ut. The program recognizes partners adhering to rigorous standards, offering benefits like priority support and co-marketing opportunities to foster mutual customer success.
Integrative AI for Marketers With Kochava MCPs in StationOne
Kochava's Measurement and Connectivity Platform (MCP) is now integrated into StationOne, enhancing AI-driven marketing capabilities for advertisers. This integration allows marketers to leverage Koch...ava's omnichannel measurement tools within StationOne, optimizing campaign performance and audience insights.
Walmart Connect Names Kochava to Its Partner Network
Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time d...ata integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.
SambaTV and Kochava have formed a strategic partnership to enhance ad impact measurement across TV and digital platforms. This collaboration combines SambaTV's real-time cross-platform measurement wi...th Kochava's omnichannel measurement and attribution capabilities. The partnership aims to provide precise attribution and performance insights, enabling marketers to optimize media strategies and align spending effectively.
Samba TV and Kochava Launch Unified Cross-Platform TV Measurement
Samba TV and Kochava have formed a strategic partnership to launch a unified cross-platform TV measurement solution. This collaboration integrates Samba TV's first-party viewership data with Kochava'...s advanced attribution analytics, providing comprehensive insights across linear TV, CTV, and digital platforms. The solution aims to enhance marketing effectiveness by offering precise attribution and performance analysis, enabling brands to optimize media strategies and drive ROI.
Kochava has received the G2 Fastest Implementation badge for Winter 2026, recognizing its efficient onboarding process in mobile app analytics. This accolade, based on user feedback, highlights Kocha...va's structured approach with a dedicated onboarding manager, step-by-step guidance, and rapid go-live times, offering app marketers a strategic advantage in campaign tracking and ROI maximization.
Corporate News and Organizational Updates on Kochava
FTC Announces Prohibitions Against Kochava from Selling Location
The FTC has prohibited Kochava and its subsidiary, Collective Data Solutions, from selling or sharing sensitive location data without explicit consumer consent. This action follows allegations that K...ochava sold data revealing individuals' movements without their knowledge. The order mandates Kochava to implement a data program to prevent unauthorized data sales and to allow consumers to withdraw consent.
FTC Deal Bars Kochava From Selling Sensitive Location Data
Kochava Inc. has agreed to stop selling sensitive location data without explicit consumer consent. This resolves the FTC's claims that Kochava sold geolocation data that could track individuals to se...nsitive locations such as health clinics and places of worship.
FTC orders Kochava to stop selling people's location data
The FTC has ordered Kochava to cease selling precise location data without explicit user consent. This follows allegations of unauthorized data collection and sale, potentially exposing user movement...s. Kochava and its subsidiary, CDS, must now implement stricter data handling and transparency measures, including user consent verification and data retention policies.
FTC prevents Kochava from selling consumer location data
The FTC has blocked Kochava and its subsidiary, Collective Data Solutions, from selling sensitive consumer location data. The order mandates the development of a high-risk location list, data use dis...closures, and reporting to the FTC if third-party data sharing violates contractual terms.
Kochava Will Stop Selling 'Sensitive Location' Info
Kochava has agreed to stop selling sensitive location data to settle a lawsuit with the FTC. The proposed order mandates consumer consent for data use and prohibits selling data linked to sensitive s...ites like medical and religious facilities. Kochava will also verify data suppliers' permissions and allow consumers to withdraw consent for data sales.
The FTC Bars Kochava From Selling Sensitive Data Without Consent
The FTC has reached a settlement with Kochava, barring the company from selling sensitive location data without consumer consent. This agreement, pending court approval, requires Kochava to implement... a program to manage sensitive locations, vet data suppliers, and allow consumers to request data-sharing details. The settlement follows a legal dispute over privacy concerns related to location data.
The Kochava Privacy Litigation Case Is Finally Settled
Kochava has settled a significant legal case with the FTC regarding the sale of geolocation data, which was deemed an unfair trade practice. The settlement requires Kochava to implement a "privacy bl...ock" feature to prevent sharing sensitive location data, highlighting the need for stricter compliance in the data broker industry.
