Kochava launched a redesigned user experience in Q2 2025, enhancing its platform's usability. The company also formed a strategic partnership with Titan OS, enabling performance measurement across Ti...tan OS devices. Additionally, Kochava was named a partner in TikTok's new media mix modeling program, integrating TikTok data into Kochava's MMM platform. The Fraud Console expanded with new dashboards, and Kochava integrated with Meta's AMM reporting.
Kochava to Offer Metas Re-Enabled Advanced Mobile Measurement Reporting
Kochava will offer Metas re-enabled Advanced Mobile Measurement (AMM) reporting, allowing advertisers and publishers to access enhanced attribution and analytics for mobile campaigns running on Meta ...platforms. This integration supports granular measurement of app installs, in-app events, and campaign performance, strengthening Kochavas omnichannel measurement capabilities for marketers seeking deeper insights into mobile ad effectiveness.
Kochava provides updates on its products and partnerships, including solutions for measurement, attribution, deep linking, user engagement, data analytics, and fraud prevention.
Strategic Partnerships and Integrations of Kochava
Walmart Connect Names Kochava to Its Partner Network
Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time d...ata integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.
Samba TV and Kochava Launch Unified Cross-Platform TV Measurement
Samba TV and Kochava have formed a strategic partnership to launch a unified cross-platform TV measurement solution. This collaboration integrates Samba TV's first-party viewership data with Kochava'...s advanced attribution analytics, providing comprehensive insights across linear TV, CTV, and digital platforms. The solution aims to enhance marketing effectiveness by offering precise attribution and performance analysis, enabling brands to optimize media strategies and drive ROI.
SambaTV and Kochava have formed a strategic partnership to enhance ad impact measurement across TV and digital platforms. This collaboration combines SambaTV's real-time cross-platform measurement wi...th Kochava's omnichannel measurement and attribution capabilities. The partnership aims to provide precise attribution and performance insights, enabling marketers to optimize media strategies and align spending effectively.
Kochava Badged in TikToks New MMM Partner Program Focus Area
Kochava has been recognized as a badged partner in TikTok's new marketing mix modeling (MMM) partner program. This designation highlights Kochava's capabilities in cross-channel measurement and attri...bution, enabling advertisers to optimize campaigns on TikTok using Kochava's analytics and MMM solutions.
Ad Veteran Peter Naylor Joins Kochava Board, and Sees Opportunity in Market Flux
Peter Naylor, former Netflix executive, has joined the board of Kochava. His appointment brings deep advertising technology expertise to Kochava as the company navigates shifts in the ad tech market.... Naylors move signals Kochavas intent to strengthen its position amid industry changes and increased competition among ad measurement and attribution platforms.
