Latest Product Updates and Feature Enhancements on Kochava
Kochava Launches Atlas Performance: The Industrys First Supply Performance System for Premium Publishers and Platforms
Kochava has launched Atlas Performance, the first Supply Performance System for premium publishers and platforms, enhanced by StationOne, an AI workspace. This system integrates with existing ad serv...ers to optimize and report on advertiser outcomes while maintaining privacy. It supports a range of buyer outcomes, enabling publishers to achieve significant campaign conversion lifts and improve advertiser partnerships.
New Postback Country Filtering Expands First-Party Data Control
Kochava has introduced Country Filters in its Postbacks dashboard, allowing marketers to control first-party data sharing by country. This update enables adaptation to data sharing policies without a...pp updates or SDK changes. Marketers can choose filtering models per partner, enhancing privacy and fraud mitigation. This feature is unavailable for Free App Analytics accounts.
Kochava Product & Partnership Updates Bulletin: Q4 2025
Kochava introduced several product updates and partnerships in Q4 2025. Key developments include the launch of StationOne, an AI hub for marketing automation, enhancements to the Fraud Console, and n...ew integrations with partners like Comcast and Lyft Media. Kochava also launched a new MMM data validation tool and enhanced SmartLinks for social media compatibility. Additionally, Kochava announced its Certified Partner Program, recognizing partners like Meta and Google Ads.
Kochava launches certification for major ad platforms Meta, Google, TikTok - PPC Land
Kochava launched its Partner Certification Program, recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi as certified partners. This program ensures integration quality, traffic healt...h, and technical collaboration. Certified partners gain priority support, co-marketing opportunities, and early product insights. The initiative addresses the need for reliable measurement in complex advertising environments shaped by privacy regulations and fragmented attribution frameworks.
Kochavas StationOne will help extend marketing teams with AI
Kochava introduces StationOne, an AI-driven solution designed to enhance marketing team capabilities by automating and optimizing advertising strategies.
Kochava Product & Partnership Updates Bulletin: Q3 2025
Kochava's Q3 2025 updates include the launch of Aggregated Insights, a privacy-preserving performance dashboard for omnichannel campaign metrics, and a partnership with Samba TV to enhance cross-plat...form measurement. The company also completed its dashboard migration and integrated with new partners, expanding its network. Kochava offers solutions for those affected by the deprecation of Firebase Dynamic Links.
Kochava Product & Partnership Updates Bulletin: Q2 2025
Kochava launched a redesigned user experience in Q2 2025, enhancing its platform's usability. The company also formed a strategic partnership with Titan OS, enabling performance measurement across Ti...tan OS devices. Additionally, Kochava was named a partner in TikTok's new media mix modeling program, integrating TikTok data into Kochava's MMM platform. The Fraud Console expanded with new dashboards, and Kochava integrated with Meta's AMM reporting.
Kochava to Offer Metas Re-Enabled Advanced Mobile Measurement Reporting
Kochava will offer Metas re-enabled Advanced Mobile Measurement (AMM) reporting, allowing advertisers and publishers to access enhanced attribution and analytics for mobile campaigns running on Meta ...platforms. This integration supports granular measurement of app installs, in-app events, and campaign performance, strengthening Kochavas omnichannel measurement capabilities for marketers seeking deeper insights into mobile ad effectiveness.
Kochava Product & Partnership Updates Bulletin: Q1 2025
Kochava provides updates on its products and partnerships, including solutions for measurement, attribution, deep linking, user engagement, data analytics, and fraud prevention.
Strategic Partnerships and Integrations of Kochava
Kochava Launches Partner Certification Program to Elevate Quality, Transparency, and Growth Across the Global Integrations Ecosystem - Yahoo Finance
Kochava has launched its Certified Partners Program, aiming to enhance quality and transparency in its global integrations ecosystem. Premier partners like Meta, Google Ads, and TikTok lead the rollo...ut. The program recognizes partners adhering to rigorous standards, offering benefits like priority support and co-marketing opportunities to foster mutual customer success.
Integrative AI for Marketers With Kochava MCPs in StationOne
Kochava's Measurement and Connectivity Platform (MCP) is now integrated into StationOne, enhancing AI-driven marketing capabilities for advertisers. This integration allows marketers to leverage Koch...ava's omnichannel measurement tools within StationOne, optimizing campaign performance and audience insights.
Walmart Connect Names Kochava to Its Partner Network
Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time d...ata integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.
SambaTV and Kochava Partner to Measure Ad Impact
SambaTV and Kochava have formed a strategic partnership to enhance ad impact measurement across TV and digital platforms. This collaboration combines SambaTV's real-time cross-platform measurement wi...th Kochava's omnichannel measurement and attribution capabilities. The partnership aims to provide precise attribution and performance insights, enabling marketers to optimize media strategies and align spending effectively.
Samba TV and Kochava Launch Unified Cross-Platform TV Measurement
Samba TV and Kochava have formed a strategic partnership to launch a unified cross-platform TV measurement solution. This collaboration integrates Samba TV's first-party viewership data with Kochava'...s advanced attribution analytics, providing comprehensive insights across linear TV, CTV, and digital platforms. The solution aims to enhance marketing effectiveness by offering precise attribution and performance analysis, enabling brands to optimize media strategies and drive ROI.
Kochava Badged in TikToks New MMM Partner Program Focus Area
Kochava has been recognized as a badged partner in TikTok's new marketing mix modeling (MMM) partner program. This designation highlights Kochava's capabilities in cross-channel measurement and attri...bution, enabling advertisers to optimize campaigns on TikTok using Kochava's analytics and MMM solutions.
Leadership and Executive Team Updates at Kochava
Ad Veteran Peter Naylor Joins Kochava Board, and Sees Opportunity in Market Flux
Peter Naylor, former Netflix executive, has joined the board of Kochava. His appointment brings deep advertising technology expertise to Kochava as the company navigates shifts in the ad tech market.... Naylors move signals Kochavas intent to strengthen its position amid industry changes and increased competition among ad measurement and attribution platforms.
Awards, Recognitions, and Industry Achievements of Kochava
Kochava Earns G2 Fastest Implementation Leader Badge
Kochava has received the G2 Fastest Implementation badge for Winter 2026, recognizing its efficient onboarding process in mobile app analytics. This accolade, based on user feedback, highlights Kocha...va's structured approach with a dedicated onboarding manager, step-by-step guidance, and rapid go-live times, offering app marketers a strategic advantage in campaign tracking and ROI maximization.