Latest Product Updates and Feature Enhancements on Jasper

 

Jasper Introduces MCP Server to Power AI Content Workflows with Built-in Marketing Context and Governance - PR Newswire

Jasper has launched the MCP Server, an open standard designed to enhance AI content workflows by embedding marketing context and governance. This server integrates Jasper IQ's brand guardrails and be...st practices into AI tools like ChatGPT and Microsoft Copilot, ensuring consistent, high-quality outputs. The MCP Server addresses enterprise challenges in AI adoption, offering centralized control with decentralized flexibility, enabling scalable, responsible AI use across organizations.

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Jasper powers deeper, more impactful marketing with release of Audiences

Jasper has launched Audiences, a new feature designed to enhance marketing impact by enabling deeper audience segmentation and personalization. This release strengthens Jasper's AI-driven marketing p...latform, helping businesses deliver more targeted and effective campaigns.

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Jasper Launches Audiences, Expanding Its Proprietary IQ Layer to Power Deeper, More Impactful Marketing - PR Newswire

Jasper has launched Audiences, a new feature within its proprietary IQ Layer, designed to help marketers create more targeted and impactful campaigns. The Audiences capability enables advanced segmen...tation and personalization, allowing marketing teams to leverage Jaspers AI-driven platform for deeper customer insights and improved campaign performance.

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Jasper Launches Customer Advisory Board to Shape the Future of Enterprise Marketing - PR Newswire

Jasper has established a Customer Advisory Board to involve enterprise clients directly in shaping its AI-driven marketing platform roadmap. This initiative aims to gather strategic input from key cu...stomers, ensuring Jaspers product development aligns with evolving enterprise marketing needs and industry trends.

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Jasper Launches the Industry First AI Knowledge Layer Built Specifically for Marketing

Jasper introduces an AI Knowledge Layer for marketing, enhancing resource management for conversion.ai users.

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Strategic Partnerships and Integrations of Jasper

 

Jasper and Braze Partner to Transform Customer Engagement Workflows with AI - Powered Content

Jasper has partnered with Braze to integrate AI-powered content into Braze's customer engagement platform. This collaboration aims to streamline campaign creation, enhance personalization, and mainta...in brand consistency for enterprise marketing teams. By combining Jasper's content generation with Braze's orchestration, the integration allows for faster, more personalized, and compliant marketing campaigns.

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Leadership and Executive Team Updates at Jasper

 

Jasper Appoints Chief Revenue Officer and VP of Partnerships to Drive Continued Enterprise Momentum

Jasper AI has appointed a new CEO and named Loreal Lynch as Chief Marketing Officer and Melody Meckfessel as Chief Technology Officer. These executive changes come as Jasper adjusts its internal valu...ation in response to slower growth in the generative AI SaaS market.

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Jasper Appoints Chief Revenue Officer and VP of Partnerships to Drive Continued Enterprise Momentum - PR Newswire

Jasper appointed a new chief revenue officer and a vice president of partnerships to accelerate its enterprise growth strategy. These executive hires aim to strengthen Jaspers leadership team and exp...and its presence in the AI-driven marketing software sector.

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