BN local social technology helped Walmart boost its local store presence on social media. Walmart associates used the custom-built app to create content and connect with local customers. The program ...had a 99% adoption rate across 4,700 US stores and 40,000+ users. This led to stronger consumer relationships and higher local store engagement. Walmart continues to advance the program and its technology.
Financial Services Case Studies and Success Stories with Iris Brand Networks
American Express
- Financial Services
BN developed a community forum for American Express small business cardholders. The goal was to help cardholders connect and learn from each other and Amex’s industry experts. The forum quickly becam...e popular, with 1,600 hourly page views and 12 users per minute. It became the top source for new small business card activations. This helped Amex offer more value to its small business customers.
BN Audience helped Domain Group monetize their audience data. Domain Group used data collaboration to create a unified platform for clients to buy social audiences. BOWERBIRD Interiors bought two aud...iences for testing. The purchased audiences had higher click-to-lead conversion rates than BOWERBIRD's own. Audience one saw a 22% lift in conversion rate. Audience two saw a 165% lift in conversion rate.
Marketing and Advertising Case Studies and Success Stories with Iris Brand Networks
Visit Florida
- Marketing And Advertising
BN Ads helped Visit Florida boost their LoveFL campaign. The team used an AI-powered auto-promote tool to select and boost organic content across Instagram and Facebook. This made content more consis...tent and saved time. Engagement rates for auto-promoted posts increased by 3.56% in the first month and 5.63% in the second month. The campaign reached an 8.72% engagement rate in month one and 10.79% in month two.
Brand Networks Twitter Composer helped X bring back Media Polls and Conversation Cards after Twitter discontinued them. X needed a fast solution to keep these ad features for brands. Brand Networks b...uilt a self-serve app that connects with Twitter’s ad platform. The app was ready in 3 months. Now, 100 global brands use these features again.
