Entertainment Case Studies and Success Stories with Innovid
CASE STUDY Xumo
Innovid measurement helped Xumo prove its value to advertisers. Xumo used Innovid to compare unique reach, frequency, and incrementality against other publishers for a major retail client. Innovid's ...custom reports showed that 35% of households reached were unique to Xumo, with a 7% incremental lift. Xumo improved household frequency by 31% during the campaign. These insights let Xumo optimize campaigns and show its unique impact in the streaming market.
Marketing and Advertising Case Studies and Success Stories with Innovid
CASE STUDY Jan Kelley
Jan Kelley used Innovid to speed up auto offer campaigns. Their old process was slow and made it hard to keep ads fresh. With Innovid, they automated creative work and could update ads in real time. ...They tested many ad versions to find the best ones. This led to an 80% faster speed to market, a 56% cut in production time, and a 27% higher conversion rate.
Innovid helped OBI transform CTV advertising for a portfolio of multifamily properties. OBI wanted to boost purchase intent, brand perception, and qualified leads by making CTV ads interactive. They ...partnered with Disney Advertising and Innovid to launch a campaign with audience segmentation and in-ad property exploration. Viewers could take video tours and respond to calls-to-action without leaving the ad. The campaign led to a 16% lift in purchase intent, a 15% increase in brand trust, and a 19% improvement in brand favorability.
Innovid’s interactive ad formats helped CMI Media Group boost video campaign results for a top pharma brand. The agency wanted to increase both awareness and consumer engagement while saving on produ...ction costs. Innovid’s pharma playbook delivered compliant, immersive ad experiences with features like auto-scrolling ISI and dynamic landing pages. The campaign achieved 147 seconds of ad time earned, a 33% higher QR code scan rate than the industry benchmark, and a 97.9% video completion rate, beating the 91% benchmark.
PMG used Innovid's consumer transaction outcomes product to measure the impact of ad campaigns for QSR clients. The goal was to connect ad spend to in-store sales and improve campaign targeting. Inno...vid's platform helped PMG track 25 times more attributed revenue and 55 times more attributed transactions than before. The campaign drove a 4.3% increase in incremental transactions. PMG used these insights to optimize media strategies and improve both online and in-store results.
Telecommunications Case Studies and Success Stories with Innovid
CASE STUDY Yahoo DSP (for Verizon Fios)
Innovid Harmony Reach & Frequency helped Yahoo DSP manage ad frequency for Verizon Fios. Verizon wanted to cut ad waste and improve cost efficiency across all ad buys. Innovid gave Yahoo DSP a full v...iew of household ad exposures. The platform enabled real-time suppression of overexposed households. This reduced wasted impressions by 57%. Unique daily reach grew by over 41%. Verizon also improved the audience experience by cutting repeat ads.
Audi used Innovid to make ads for 67 regions. The platform let Audi keep creative consistent and change ad copy for each location. Innovid's Enhanced Catalogs helped Audi show more offers and update ...ads automatically. Audi went from advertising 2-3 models per market to 12 models in each region. This means Audi could show 6 times more models per market.
