Latest News & Updates on InMarket

InMarket has partnered with Yahoo DSP to enhance real-time, visit-based campaign optimization for advertisers. This integration allows Yahoo DSP users to leverage InMarket's measurement solution to c...onnect media exposure with in-person visits, facilitating real-time campaign adjustments and improving media performance analysis.
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InMarket has launched Maestrø, an agentic media optimization platform designed to enhance AI-driven media campaigns by grounding decisions in real-world outcomes. Maestrø integrates with existing t...ools to provide causal store-visit and purchase data, enabling brands to optimize campaigns in real-time. The platform offers guaranteed incremental return on ad spend and streams measurement data into AI assistants and BI platforms.
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InMarket and Basis have expanded their partnership to enhance retail media measurement. Basis' advertising OS now integrates with InMarket's suite of measurement tools, allowing users to track ad exp...osure to in-store visits and sales. This integration offers new capabilities for advertisers, including incremental sales lift measurement and RMN-specific audience data for improved campaign targeting.
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InMarket and Basis have expanded their strategic partnership to integrate InMarket's real-time marketing and measurement capabilities into the Basis platform. This integration provides Basis users wi...th access to InMarket's Retail Media Network audiences and incremental sales lift measurement, enhancing advertising effectiveness across Retail, Dining, CPG, and Automotive verticals.
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InMarket launched Predictive Moments, an AI-driven platform enhancing advertising performance by anticipating consumer behavior. This solution offers full-funnel, omnichannel media activation, enabli...ng brands to engage consumers with timely, relevant ads during key moments. Predictive Moments leverages AI and intent signals to maximize outcomes like incremental sales and return on ad spend, without relying on location data.
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InMarket and Basis Technologies have expanded their partnership to enhance retail media measurement and audience targeting. This collaboration integrates InMarket's measurement tools with Basis' adve...rtising platform, allowing advertisers to measure sales lift and target specialized audiences. The partnership aims to improve campaign efficiency and provide clearer visibility into advertising outcomes.
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InMarket and Yahoo DSP have formed a partnership to enhance real-time, visit-based ad optimization. This collaboration allows advertisers using Yahoo DSP in the U.S. and Canada to leverage InMarket's... measurement solutions, bridging digital impressions with real-world results through geo-location intelligence and real-time analytics. The initiative aligns with industry trends towards performance-driven advertising and privacy-respecting data use, enabling dynamic campaign optimization and improved ad spend returns.
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InMarket has formed a strategic partnership with Yahoo DSP to enhance real-time campaign optimization using daily store visit signals. This collaboration allows Yahoo DSP advertisers in the U.S. and ...Canada to leverage InMarket's measurement solutions for improved media campaign effectiveness and real-world conversions. The integration supports retail, QSR, and automotive sectors, enabling automated campaign adjustments and enhanced performance tracking.
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InMarket has partnered with Yahoo DSP to offer a real-time, visit-based optimization solution. This collaboration allows advertisers using Yahoo DSP to leverage InMarket's measurement tools to connec...t media exposure with in-person visits, enabling real-time campaign adjustments. The integration aims to enhance campaign performance by providing insights into media effectiveness and visitation behaviors.
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InMarket has joined the Walmart Connect Partner Network, combining its LCI measurement solution with Walmart Connect's omnichannel media platform. This partnership enables advertisers to link media i...nvestments to real-world outcomes, optimizing campaigns and proving effectiveness through data-driven insights.
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InMarket has appointed Natalie Bastian as Chief Marketing Officer. Bastian will lead the marketing organization to enhance InMarket's strategic positioning and growth in the advertising technology se...ctor. Her experience includes roles at Teads and Tubi, where she contributed to significant brand growth and acquisitions. CEO Todd Morris highlights her role in driving InMarket's expansion and client value delivery.
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InMarket has been awarded the prestigious Company of the Year at the 2025 BIG Awards for Business, highlighting its leadership in real-time marketing and measurement solutions.