Latest Product Updates and Feature Enhancements on InMarket
InMarket Unveils Predictive Moments: Transforming Brand to Customer Connection with AI-Powered Intelligence & Activation
InMarket launched Predictive Moments, an AI-driven platform enhancing advertising performance by anticipating consumer behavior. This solution offers full-funnel, omnichannel media activation, enabli...ng brands to engage consumers with timely, relevant ads during key moments. Predictive Moments leverages AI and intent signals to maximize outcomes like incremental sales and return on ad spend, without relying on location data.
InMarket Revolutionizes Advertising Measurement with AI-Powered Unified Measurement
InMarket has launched "Unified Measurement," an AI-powered solution designed to enhance advertising measurement by integrating media mix modeling with real-time campaign optimization. This platform o...ffers marketers a unified interface for strategic planning and campaign execution, addressing challenges like fragmented data and delayed insights. It aims to drive incremental sales and optimize media spend, showcasing its effectiveness with a projected 6% sales increase for a CPG brand.
InMarket Releases Its ??Breakthrough Moments? Leaders of Top-Performing Advertising Campaigns
InMarket released its annual "Breakthrough Moments" report, highlighting top-performing advertising campaigns by brands like Danone, Bayer, and Jack Daniel's. These campaigns achieved significant ret...urns, such as an $8.15 incremental return on ad spend and click-through rates up to 16.8 times higher than industry benchmarks. InMarket's proprietary Moments solution played a key role in these successes by leveraging real-time data to enhance consumer engagement and drive sales.
Awards, Recognitions, and Industry Achievements of InMarket
InMarket Named "Best Overall Mobile Marketing Solution" in the 2025 MarTech Breakthrough Awards
InMarket has been awarded the "Best Overall Mobile Marketing Solution" at the 2025 MarTech Breakthrough Awards. This recognition highlights InMarket's excellence in providing real-time marketing and ...measurement solutions, leveraging AI-powered data to optimize campaigns and drive growth for brands. The award underscores InMarket's commitment to delivering innovative, data-driven solutions in a competitive market landscape.
