Latest Product Updates and Feature Enhancements on InMarket
InMarket Unveils Predictive Moments: Transforming Brand to Customer Connection with AI-Powered Intelligence & Activation
InMarket launched Predictive Moments, an AI-driven platform enhancing advertising performance by anticipating consumer behavior. This solution offers full-funnel, omnichannel media activation, enabli...ng brands to engage consumers with timely, relevant ads during key moments. Predictive Moments leverages AI and intent signals to maximize outcomes like incremental sales and return on ad spend, without relying on location data.
InMarket Revolutionizes Advertising Measurement with AI-Powered Unified Measurement
InMarket has launched "Unified Measurement," an AI-powered solution designed to enhance advertising measurement by integrating media mix modeling with real-time campaign optimization. This platform o...ffers marketers a unified interface for strategic planning and campaign execution, addressing challenges like fragmented data and delayed insights. It aims to drive incremental sales and optimize media spend, showcasing its effectiveness with a projected 6% sales increase for a CPG brand.
InMarket Releases Its ??Breakthrough Moments? Leaders of Top-Performing Advertising Campaigns
InMarket released its annual "Breakthrough Moments" report, highlighting top-performing advertising campaigns by brands like Danone, Bayer, and Jack Daniel's. These campaigns achieved significant ret...urns, such as an $8.15 incremental return on ad spend and click-through rates up to 16.8 times higher than industry benchmarks. InMarket's proprietary Moments solution played a key role in these successes by leveraging real-time data to enhance consumer engagement and drive sales.
Strategic Partnerships and Integrations of InMarket
InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences ...
InMarket and Basis have expanded their strategic partnership to integrate InMarket's measurement capabilities and unique Retail Media Network (RMN) audiences into the Basis platform. This collaborati...on enhances retail media measurement, offering Basis users access to InMarket's incremental visit and sales lift measurement, unique RMN audiences, and Lift Optimized Audiences. The partnership aims to improve advertising efficiency and effectiveness across various verticals, including Dining, CPG, and Automotive.
InMarket & Yahoo DSP Drive Real-Time Visit Ad Optimization
InMarket and Yahoo DSP have formed a partnership to enhance real-time, visit-based ad optimization. This collaboration allows advertisers using Yahoo DSP in the U.S. and Canada to leverage InMarket's... measurement solutions, bridging digital impressions with real-world results through geo-location intelligence and real-time analytics. The initiative aligns with industry trends towards performance-driven advertising and privacy-respecting data use, enabling dynamic campaign optimization and improved ad spend returns.
InMarket Partners with Yahoo DSP for Real-Time Visit-Based Optimization
InMarket has formed a strategic partnership with Yahoo DSP to enhance real-time campaign optimization using daily store visit signals. This collaboration allows Yahoo DSP advertisers in the U.S. and ...Canada to leverage InMarket's measurement solutions for improved media campaign effectiveness and real-world conversions. The integration supports retail, QSR, and automotive sectors, enabling automated campaign adjustments and enhanced performance tracking.
InMarket Announces Partnership for Real-Time, Visit-Based Optimization Solution with Yahoo DSP
InMarket has partnered with Yahoo DSP to offer a real-time, visit-based optimization solution. This collaboration allows advertisers using Yahoo DSP to leverage InMarket's measurement tools to connec...t media exposure with in-person visits, enabling real-time campaign adjustments. The integration aims to enhance campaign performance by providing insights into media effectiveness and visitation behaviors.
InMarket Joins the Walmart Connect Partner Network
InMarket has joined the Walmart Connect Partner Network, combining its LCI measurement solution with Walmart Connect's omnichannel media platform. This partnership enables advertisers to link media i...nvestments to real-world outcomes, optimizing campaigns and proving effectiveness through data-driven insights.
InMarket Announces Natalie Bastian as Chief Marketing Officer
InMarket has appointed Natalie Bastian as Chief Marketing Officer. Bastian will lead the marketing organization to enhance InMarket's strategic positioning and growth in the advertising technology se...ctor. Her experience includes roles at Teads and Tubi, where she contributed to significant brand growth and acquisitions. CEO Todd Morris highlights her role in driving InMarket's expansion and client value delivery.
Awards, Recognitions, and Industry Achievements of InMarket
InMarket Wins Prestigious Company of the Year at 2025 BIG Awards for Business
InMarket has been awarded the prestigious Company of the Year at the 2025 BIG Awards for Business, highlighting its leadership in real-time marketing and measurement solutions.
InMarket Named "Best Overall Mobile Marketing Solution" in the 2025 MarTech Breakthrough Awards
InMarket has been awarded the "Best Overall Mobile Marketing Solution" at the 2025 MarTech Breakthrough Awards. This recognition highlights InMarket's excellence in providing real-time marketing and ...measurement solutions, leveraging AI-powered data to optimize campaigns and drive growth for brands. The award underscores InMarket's commitment to delivering innovative, data-driven solutions in a competitive market landscape.
