Index Exchange | Democratizing Digital Advertising
Strategic Partnerships and Integrations of Index Exchange
IAB Tech Lab unveils live event ad playbook
Index Exchange collaborates with IAB Tech Lab, Amazon, FreeWheel, and NBCUniversal to develop the Live Event Ad Playbook, introducing the Concurrent Streams API. This initiative aims to enhance ad de...livery for live streaming events, ensuring transparency and scalability. The API provides real-time viewership data, enabling advertisers to optimize campaigns during high-impact moments, such as major sports events.
Prohaska Consulting Launches ProNews Collective, Powered Exclusively by Index Exchange, to Drive Revenue and Support Quality News Publishers - WRAL News
Prohaska Consulting has launched ProNews Collective, a revenue-driving initiative supported by Index Exchange, to aid quality news publishers.
Leadership and Executive Team Updates at Index Exchange
Index Exchange Taps TTD McGaugh Amid Spate of New Hires
Index Exchange has appointed Marybeth McGaugh as chief customer officer, alongside five other leadership hires, to enhance customer strategy and service delivery. McGaugh, formerly of The Trade Desk,... will report to CEO Andrew Casale. Other appointments include Robin Steinberg as SVP of revenue for the Americas and Michael Richardson as VP of product, aiming to drive innovation in programmatic advertising.
Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit
Freestar Publishers increased their revenue by $300K using Index Exchange's Flex Ad Unit, which enhances video inventory without disrupting user experience. The solution is lightweight and easy to in...tegrate.
