Index Exchange Overview

This is a summary of the comprehensive capabilities and benefits of Index Exchange based on over 431 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Index Exchange, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Index Exchange is right for your needs? Our Cuspera AI engine can evaluate how Index Exchange fits your specific business needs, industry, and context. Get your personalized assessment report today.

Index Exchange supports business activities such as:

  • Sending & Publishing Communications
  • Advertisement
  • Media Buying
  • Collaboration
  • Lead Qualification: Technographic

Index Exchange can help you with many business goals, such as Launch New Products, Grow Market Share, Enter New Markets Internationally Or Locally, Improve Digital And Social Presence, Acquire Customers, etc. It can help manage these activities if you use Offline Video Events etc. for these needs. As a solution, Index Exchange's capabilities include Personalization, and SEM.

Reviews

"...The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening...." Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions

Cuspera Reviews

13 buyers and buying teams have used Cuspera to assess how well Index Exchange solved their Publisher Ad Management needs. Cuspera uses 431 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities peers achieved using Index Exchange.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve ROI
  • Enhance Customer Relationships
  • Increase Sales & Revenue
See all business priorities See less business priorities

Use Cases

Peers recommend Sending & Publishing Communications , Advertisement , Media Buying , as the business use cases that they have been most satisfied while using Index Exchange.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Sending & Publishing Communications

3.40/5

Read Reviews (56)

"...The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening...." Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions
Advertisement

3.93/5

Read Reviews (51)

"...GA360 extends the capabilities available for Google Ads to other platforms and networks, like Campaign Manager, as well as non-Google networks, like Index Exchange, in Display & Video 360. ..." Google Analytics 360: The Features Worth $150k a Year
Media Buying

4.83/5

Read Reviews (14)

"...Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. ...."
PEER EXPERIENCES
Sending & Publishing Communications

3.40/5

Read Reviews (56)

"...The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening...." Index Exchange Halts Bid Caching, Used Auction Game For 50% Of Impressions
Advertisement

3.93/5

Read Reviews (51)

"...GA360 extends the capabilities available for Google Ads to other platforms and networks, like Campaign Manager, as well as non-Google networks, like Index Exchange, in Display & Video 360. ..." Google Analytics 360: The Features Worth $150k a Year
Media Buying

4.83/5

Read Reviews (14)

"...Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. ...." Peer review

18+ more Business Use Cases

Our AI advisor, Wyz, harnessed 431 insights from peers and experts to help you assess how these Index Exchange use cases fit your Publisher Ad Management needs.

Based on peer insights

Cuspera recommends Index Exchange for

Use Cases Sending & Publishing Communications , Advertisement , Media Buying
Medium Offline, Video, Events
Features Personalization, SEM
Business Priorities Launch New Products, Grow Market Share, Enter New Markets Internationally Or Locally

Peers used Index Exchange to Launch new products and Grow market share

Peer and Expert Opinion on Features

for Index Exchange

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.77/5

Read Reviews (7)
SEM

3.99/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

3.77/5

Read Reviews (7)
SEM

3.99/5

Read Reviews (5)

IT and Other Capabilities

for Index Exchange

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5

Read Reviews (13)
Data Export

2.53/5

Read Reviews (4)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.27/5

Read Reviews (13)
Data Export

2.53/5

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.66/5

Read Reviews (29)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.66/5

Read Reviews (29)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.17/5

Read Reviews (7)
Custom Reports

2.49/5

Read Reviews (20)
Analytics

1.72/5

Read Reviews (14)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.17/5

Read Reviews (7)
Custom Reports

2.49/5

Read Reviews (20)
Analytics

1.72/5

Read Reviews (14)

Software Failure Risk Guidance

?

for Index Exchange

Overall Risk Meter

Low Medium High

Top Failure Risks for Index Exchange

Vendor Profile Details

Company Name

Index Exchange

HQ Location

Employees

251-500

Social

Financials

PRIVATE