Index Exchange Overview

Index Exchange addresses the challenge of optimizing advertising revenue across multiple screens with its global supply-side platform. By leveraging advanced ad technology solutions, it enables publishers to effectively reach consumers wherever they are. This platform is designed to enhance the quality, efficiency, and transparency of ad transactions, ensuring that publishers can maximize their revenue potential. Notably, Index Exchange's commitment to elevating ad tech standards sets it apart in the industry. Its solutions cater to the evolving needs of digital advertising, providing publishers with the tools necessary to navigate the complexities of today's ad landscape.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Media Buying, as the business use cases that they have been most satisfied with while using Index Exchange.

Other use cases:

  • Collaboration
  • Lead Qualification: Technographic
  • Engaging And Following Up
  • Generation Of New Leads
  • International Marketing
  • Loyalty Management
  • Competitive Intelligence
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Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities that customers and associates have achieved using Index Exchange.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve ROI
  • Enhance Customer Relationships
  • Increase Sales & Revenue
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Index Exchange Use-Cases and Business Priorities: Customer Satisfaction Data

Index Exchange works with different mediums / channels such as Offline. Video. Events etc.

Index Exchange's features include Personalization, and SEM. and Index Exchange support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Index Exchange analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. ...." Peer review

Index Exchange, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Index Exchange accelerates ad technology evolution, helping grow advertising revenue. Their global marketplace and solutions reach consumers on any screen.

Index Exchange Customer wins, Customer success stories, Case studies

What benefits does Index Exchange offer for Sending & Publishing Communications?

What Are the key features of Index Exchange for Media Buying?

How can Index Exchange optimize your Collaboration Workflow?

How can Index Exchange enhance your Lead Qualification: Technographic process?

13 buyers and buying teams have used Cuspera to assess how well Index Exchange solved their Publisher Ad Management needs. Cuspera uses 431 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange

KINESSO achieved a 35% reduction in carbon emissions for an ad campaign using Index Exchange's platform.

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Smart Supply by AI Digital - Marketing And Advertising - Medium

Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time optimization and better inventory targeting. This led to ...a 19% increase in video completion rate and a 10% decrease in cost per completed view. The campaign ran longer due to strong results. The platform helped Smart Supply deliver consistent, efficient programmatic advertising.

Read on →

Smart Supply by AI Digital - Marketing And Advertising

Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time optimization and better inventory targeting. This led to ...a 19% increase in video completion rate and a 10% drop in cost per completed view. The campaign ran longer due to strong results. The platform helped deliver consistent, efficient programmatic advertising.

Read on →

KINESSO - Marketing And Advertising

Index Exchange helped KINESSO lower carbon emissions for a digital ad campaign by 35%. KINESSO used Index Exchange to run a month-long display campaign for a global nonprofit. The campaign compared I...ndex Exchange to nine other SSPs. Index Exchange also delivered a 6% higher attention rate. There was no difference in CPM or conversion rate, showing strong performance and sustainability.

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How Indexers Feel Genuine Support from Our Community - Part 2

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Peers used Index Exchange for sending & publishing communications and advertisement

Index Exchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.17/5 ★

Read Reviews (7)
Custom Reports

2.49/5 ★

Read Reviews (20)
Analytics

1.72/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.17/5 ★

Read Reviews (7)
Custom Reports

2.49/5 ★

Read Reviews (20)
Analytics

1.72/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Index Exchange

Overall Risk Meter

Low Medium High

Top Failure Risks for Index Exchange

Index Exchange Inc News

Partnership

Dentsu Partners with Index Exchange and Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem - Dentsu

Index Exchange and Chalice AI have partnered with Dentsu to enhance Dentsu's programmatic capabilities in Europe. This collaboration will integrate Index Exchange's SSP with Chalice AI's bidding agents to optimize media performance using AI-driven audience signals. The partnership aims to redefine media buying by improving decision-making, supply paths, and performance measurement.

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Partnership

IAB Tech Lab unveils live event ad playbook

Index Exchange collaborates with IAB Tech Lab, Amazon, FreeWheel, and NBCUniversal to develop the Live Event Ad Playbook, introducing the Concurrent Streams API. This initiative aims to enhance ad delivery for live streaming events, ensuring transparency and scalability. The API provides real-time viewership data, enabling advertisers to optimize campaigns during high-impact moments, such as major sports events.

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Executive

Index Exchange Taps TTD McGaugh Amid Spate of New Hires

Index Exchange has appointed Marybeth McGaugh as chief customer officer, alongside five other leadership hires, to enhance customer strategy and service delivery. McGaugh, formerly of The Trade Desk, will report to CEO Andrew Casale. Other appointments include Robin Steinberg as SVP of revenue for the Americas and Michael Richardson as VP of product, aiming to drive innovation in programmatic advertising.

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Partnership

Prohaska Consulting Launches ProNews Collective, Powered Exclusively by Index Exchange, to Drive Revenue and Support Quality News Publishers - WRAL News

Prohaska Consulting has launched ProNews Collective, a revenue-driving initiative supported by Index Exchange, to aid quality news publishers.

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Index Exchange Inc Profile

Company Name

Index Exchange Inc

Company Website

https://www.indexexchange.com/

HQ Location

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE