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Index Exchange
Index Exchange Publisher Ad Management 4.26 431 reviewer insights

Index Exchange: Customer Engagement and Running Video Ad Campaigns

Index Exchange | Democratizing Digital Advertising

Index Exchange helps mid-market teams run video ad campaigns and engage customers. Teams use it to track video ad performance and adjust strategies based on data. They also focus on customer engagement by personalizing ad experiences based on viewer behavior.

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Seen most for

Reported results

  • −35% carbon emissions · KINESSO

What teams use Index Exchange for

Explore Index Exchange use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Also used for
Smart Supply by AI Digital Account Based Marketing
Emerging use

Index Exchange customer stories

Results reported in published case studies.

Smart Supply by AI Digital

Marketing And Advertising · Medium
+19% video completion rate

Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time optimization and better inventory targeting. ...

Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time optimization and better inventory targeting. This led to a 19% increase in video completion rate and a 10% decrease in cost per completed view. The campaign ran longer due to strong results. The platform helped Smart Supply deliver consistent, efficient programmatic advertising.

Read the story → Source: indexexchange.com ↗

Smart Supply by AI Digital

Marketing And Advertising · Small
+19% video completion rate

Smart Supply by AI Digital used Index Marketplaces to improve video ad performance. They activated supply intelligence technology for better inventory and real-time decisioning. This led ...

Smart Supply by AI Digital used Index Marketplaces to improve video ad performance. They activated supply intelligence technology for better inventory and real-time decisioning. This led to a 19% increase in video completion rate and a 10% drop in cost per completed view. The campaign ran longer due to strong results. The team rebuilt client trust in programmatic advertising.

Read the story → Source: indexexchange.com ↗

KINESSO

Marketing And Advertising
−35% carbon emissions

Index Exchange helped KINESSO lower carbon emissions for a digital ad campaign by 35%. KINESSO used Index Exchange to run a month-long display campaign for a global nonprofit. The campaig...

Index Exchange helped KINESSO lower carbon emissions for a digital ad campaign by 35%. KINESSO used Index Exchange to run a month-long display campaign for a global nonprofit. The campaign compared Index Exchange to nine other SSPs. Index Exchange also delivered a 6% higher attention rate. There was no difference in CPM or conversion rate, showing strong performance and sustainability.

Read the story → Source: indexexchange.com ↗

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Index Exchange activities

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Index Exchange Inc News

Partnership

Mediavine Launches Curated Audiences in Index Marketplaces Through Expanded Index Exchange Partnership

Mediavine has launched curated audiences in Index Marketplaces through an expanded partnership with Index Exchange. This collaboration allows media buyers to access premium Mediavine inventory enriched with audience and contextual data, enhancing targeting precision and campaign performance. The partnership leverages Index Exchange's Data Vendor Ecosystem to streamline audience activation without complex negotiations.

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Partnership

Dentsu Partners with Index Exchange and Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem - Dentsu

Index Exchange and Chalice AI have partnered with Dentsu to enhance Dentsu's programmatic capabilities in Europe. This collaboration will integrate Index Exchange's SSP with Chalice AI's bidding agents to optimize media performance using AI-driven audience signals. The partnership aims to redefine media buying by improving decision-making, supply paths, and performance measurement.

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Partnership

IAB Tech Lab unveils live event ad playbook

Index Exchange collaborates with IAB Tech Lab, Amazon, FreeWheel, and NBCUniversal to develop the Live Event Ad Playbook, introducing the Concurrent Streams API. This initiative aims to enhance ad delivery for live streaming events, ensuring transparency and scalability. The API provides real-time viewership data, enabling advertisers to optimize campaigns during high-impact moments, such as major sports events.

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Executive

Index Exchange Taps TTD McGaugh Amid Spate of New Hires

Index Exchange has appointed Marybeth McGaugh as chief customer officer, alongside five other leadership hires, to enhance customer strategy and service delivery. McGaugh, formerly of The Trade Desk, will report to CEO Andrew Casale. Other appointments include Robin Steinberg as SVP of revenue for the Americas and Michael Richardson as VP of product, aiming to drive innovation in programmatic advertising.

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Index Exchange Inc Profile

Company Name

Index Exchange Inc

Company Website

https://www.indexexchange.com/

HQ Location

Employees

251-500

Social

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Financials

PRIVATE