Index Exchange Overview

Index Exchange accelerates ad technology evolution, helping grow advertising revenue. Their global marketplace and solutions reach consumers on any screen.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Media Buying, as the business use cases that they have been most satisfied with while using Index Exchange.

Other use cases:

  • Collaboration
  • Lead Qualification: Technographic
  • Engaging And Following Up
  • Generation Of New Leads
  • International Marketing
  • Loyalty Management
  • Competitive Intelligence
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Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities that customers and associates have achieved using Index Exchange.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve ROI
  • Enhance Customer Relationships
  • Increase Sales & Revenue
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Index Exchange Use-Cases and Business Priorities: Customer Satisfaction Data

Index Exchange works with different mediums / channels such as Offline, Video, Events, etc.

Index Exchange's features include Personalization, and SEM.

Reviews

"...Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. ...." Peer review

Index Exchange, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Index Exchange Use Cases

What Are the key features of Index Exchange for Sending & Publishing Communications?

Index Exchange connects publishers with advertisers through programmatic ad inventory. The company provides a video exchange, allowing publishers to access a large programmatic marketplace. Index Exchange has limitations in supporting other publishers due to resource issues.
"...In addition, publishers with more complex ad stack setups are free to optimize more freely with Prebid as compared to other solutions such as Index Exchange or Google Open Bidding. ..." An Updated Header Bidding Wrapper Overview

How does Index Exchange facilitate Advertisement?

Index Exchange helps premium digital media companies sell their ad space to advertisers in real time. It helps ensure that publishers receive a fair price for their ad space. The system has limitations and doesn't always match the price advertisers are willing to pay.
"...The democratisation of digital advertising is a global goal and mission (for Index Exchange and for the industry at large), and the Italian market is ripe with opportunities and interest in identity-based solutions, so it s the perfect place to start moving the needle on identity in Southern Europe. ..." The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections

What solutions does Index Exchange provide for Media Buying?

How does Index Exchange address your Collaboration Challenges?

What solutions does Index Exchange provide for Lead Qualification: Technographic?

18+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Index Exchange solved their Publisher Ad Management needs. Cuspera uses 431 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

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How Indexers Feel Genuine Support from Our Community - Part 2

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Peers used Index Exchange for sending & publishing communications and advertisement

Index Exchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.17/5 ★

Read Reviews (7)
Custom Reports

2.49/5 ★

Read Reviews (20)
Analytics

1.72/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.17/5 ★

Read Reviews (7)
Custom Reports

2.49/5 ★

Read Reviews (20)
Analytics

1.72/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Index Exchange

Overall Risk Meter

Low Medium High

Top Failure Risks for Index Exchange

Index Exchange Feeds

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) ...

01 Jul 2024 - source

Improving Content Discovery in Streaming TV: Q&A with Plex

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle ...

21 May 2024 - source

Index Exchange Profile

Company Name

Index Exchange

HQ Location

Employees

251-500

Social

Financials

PRIVATE