Marketing Intelligence that Powers Smarter, Faster eCommerce
Latest Product Updates and Feature Enhancements on GrowByData
Ads in Google AI Overviews: What GrowByData Really Shows About Paid Visibility in 2025
GrowByData's analysis reveals that Google's AI Overviews, which now appear in nearly half of all search results, are reshaping paid search strategies by integrating ads directly into AI-generated sum...maries. This shift, occurring between January and June 2025, highlights the importance of consistent SERP tracking to understand ad visibility across various retail categories. GrowByData's tools help brands navigate this new landscape by providing insights into ad placement and visibility trends.
Amazon Prime Day 2025: How Amazon Won Google Shopping in just 4 days
GrowByData's analysis of Amazon's Prime Day 2025 performance on Google Shopping highlights Amazon's strategic surge in Share of Voice (SOV) across multiple industries. Using GrowByData's Google Shopp...ing Monitoring Solution, Amazon's visibility in both Visible and Expanded Carousels was tracked, revealing a significant increase in SOV during Prime Day, followed by a sharp decline post-event. This analysis underscores the importance of strategic timing and placement in digital advertising.
