Infillion Overview

Infillion, Gimbal aids brands and agencies in enhancing marketing relevance with an integrated data and execution platform. It enables precise 1-to-1 targeting and attribution.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using Infillion.

Other use cases:

  • Channel Marketing
  • Social Media Analytics
  • Digital Marketing
  • Business Development
  • Lead Analytics
  • Product Marketing
  • Compliance & Governance
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Business Priorities

Enter New Markets Internationally Or Locally and Launch New Products are the most popular business priorities that customers and associates have achieved using Infillion.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve ROI
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Infillion Use-Cases and Business Priorities: Customer Satisfaction Data

Infillion works with different mediums / channels such as Offline. On Premises. Mobile etc.

Infillion's features include Personalization. and Infillion support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Infillion analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Location-based push messaging in a native app is an excellent way of driving engagement...." Peer review by Nicole Harris, Owner, SnipSnap

Infillion, YouAppi platform, Digital Turbine, Simpli.Fi, Kwanko, etc., all belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Infillion Customer wins, Customer success stories, Case studies

What benefits does Infillion offer for Engaging And Following Up?

What Are the key features of Infillion for Lead Qualification: Technographic?

How does Infillion address your Channel Marketing Challenges?

11 buyers and buying teams have used Cuspera to assess how well Infillion solved their Mobile Advertising needs. Cuspera uses 124 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

Media Thesis - Marketing And Advertising

MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.

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WHOOP - Health, Wellness And Fitness - Medium

Infillion's TrueX interactive ad campaign helped WHOOP, a digital fitness brand, boost its performance marketing. The campaign made the free trial call-to-action more visible, leading to a 9.1% CTR—o...ver 9 times the industry benchmark. WHOOP saw a 20% increase in awareness, 21% in familiarity, 31% in consideration, and 24% in preference. The campaign used streaming video and interactive ad units to highlight WHOOP's fitness technology features. Infillion's UpLift brand lift measurement tracked these strong results.

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Spotter - Education

Spotter used Gimbal SDK and beacons from Infillion to automate student attendance tracking. Manual attendance took time and was not reliable. GPS-based systems could not pinpoint students inside buil...dings. The new solution sent real-time entry and exit notifications to the Spotter platform. Faculty could see attendance, tardies, and absences. The system protected student privacy and improved accountability.

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Walmart Connect Mexico - Retail - Very Large

MediaMath powered Walmart Connect Mexico's DSP to optimize campaigns for different audience segments. The solution helped Walmart reach high-intent buyers. Walmart achieved up to 21.3 ROAS using this... retail media technology. The platform enabled smarter audience targeting and campaign execution. This drove measurable outcomes in retail media advertising.

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VisitBritain - Hospitality

Infillion used its AI-powered technology to create an interactive ad experience for VisitBritain. The campaign let users try British slang and accents, using advanced voice recognition. The goal was ...to boost awareness, engagement, and consideration for travel to Britain. Users spent over 21 million seconds interacting with the ad. The campaign led to a 7% increase in awareness, 6% increase in familiarity, and 7% increase in consideration.

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Liquid I.V. - Food & Beverages - Large

Infillion's InStadium AR experience helped Liquid I.V. reach 654,000+ live baseball fans. The campaign drove 10M+ in-stadium impressions and 179,450 minutes of AR game engagement. Brand awareness ros...e by 18%, consideration by 32%, and preference by 40%. Liquid I.V. achieved record-breaking $438M U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.

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lightning

Peers used Infillion for advertisement and engaging and following up

Infillion Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (24)
Custom Reports

4.51/5 ★

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.79/5 ★

Read Reviews (24)
Custom Reports

4.51/5 ★

Read Reviews (14)

Software Failure Risk Guidance

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for Infillion

Top Failure Risks for Infillion

Infillion News

M&A

Infillion Buys Catalina: One of the World's Largest Sources of ...

Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infillion to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.

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M&A

Infillion Buys Retail Purchase Data Company, Catalina

Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad platform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.

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M&A

Infillion acquires Catalina: real purchase data now has an owner

Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP, MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.

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M&A

Deterministic Data A Major Factor In Infillion Acquisition Of Catalina

Infillion has acquired Catalina, integrating its vast deterministic purchase data into its platform. This acquisition enhances Infillion's AI-driven media planning and buying capabilities by leveraging Catalina's data from 130 million households and $600 billion in consumer spend. The integration aims to optimize AI agents for real economic outcomes, transforming retail media into closed-loop commerce media.

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Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

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Financials

PRIVATE