Latest Product Updates and Feature Enhancements on Infillion
Infillion Unveils Agent-Native Platform at CES, Built for AI-Driven Media Buying - ADWEEK
Infillion introduced its agent-native media execution platform at CES, aiming to transform AI-driven media buying. The platform offers a unified, open infrastructure with over 190 interoperable compo...nents, enabling transparency and control. It supports AI agents through Model Context Protocol, allowing seamless integration without costly setups. Infillion's platform is designed to eliminate the traditional trade-offs in programmatic advertising, offering a third option beyond walled gardens and vendor sprawl.
Infillion Relaunches Industry First Agent - Native Composable Platform to End Advertising False Choice
Infillion has relaunched its agent-native composable platform, aiming to address the challenges in programmatic advertising by offering a unified open infrastructure. This platform combines the simpl...icity of walled gardens with the transparency of the open internet, allowing seamless AI integration. The relaunch includes partnerships with AI firms like Veylan and HyperMindZ, and a production release is planned for early 2026.
Infillion Launches Infillion Agent Connector - A New Way - GlobeNewswire
Infillion has launched the Infillion Agent Connector, an agent-native media execution platform designed for AI systems to autonomously plan, buy, and optimize programmatic campaigns. This open, AI-ag...nostic platform supports seamless integration with any AI system, enabling agencies to orchestrate campaigns without fragmentation. It features modules for campaign planning, audience management, creative optimization, real-time bidding, and analytics, all designed for hands-free media buying at scale.
From Automation to Magic: AI-Powered Strategies That Delight Holiday Shoppers
Infillion's Holiday 2025 Playbook emphasizes AI's role in enhancing shopping experiences through personalized product recommendations, interactive quizzes, and real-time retargeting. The company aids... brands in deploying AI to create dynamic, context-aware campaigns that resonate with consumers, ensuring messages are timely and relevant. This approach aims to transform AI from a buzzword into a strategic tool for holiday campaigns.
Strategic Partnerships and Integrations of Infillion
Infillion and Yobi Announce Strategic Partnership to Advance AI-Powered Advertising Optimization - newswire.com
Infillion and Yobi have formed a strategic partnership to enhance AI-powered advertising optimization. This collaboration integrates Infillion's composable advertising infrastructure with Yobi's beha...vioral AI, offering advertisers advanced audience targeting and bid optimization without relying on third-party cookies. The partnership aims to deliver walled garden-level performance on the open web, providing transparency and control over AI optimization processes.
Infillion's Jeremy Woodlee: Retail Media Networks Are Entering Their ...
Infillion is advancing its role in retail media networks by developing a custom platform for Walmart Connect in Mexico. This platform manages inbound campaigns and offsite media, aiming to expand adv...ertiser relationships beyond traditional trade marketing. Infillion's strategy focuses on standardizing retail media networks and leveraging AI for operational efficiency, positioning itself as a key player in the evolving retail media landscape.
Infillion, Adelaide partnership
Infillion and Adelaide formed a partnership to integrate Adelaides AU attention metric into Infillions IDVx interactive video and TrueX value-exchange ad inventory. This collaboration enables adverti...sers to measure and optimize experiential attention and campaign outcomes across channels. Infillions TrueX ad units outperform 2024 AU benchmarks by 22%, offering brands advanced insights into consumer engagement and media quality.
Infolinks Partners with Infillion
Infolinks has integrated its advertising marketplace with Infillion's composable advertising platform. This partnership gives Infillion's brand and agency clients direct access to Infolinks' propriet...ary ad placements and inventory across 25,000 premium publishers. The collaboration enhances advertising reach and inventory quality for Infillion's clients.
Mergers, Acquisitions, and Business Moves by Infillion
Infillion Buys Catalina: One of the World's Largest Sources of ...
Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infilli...on to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.
Infillion Buys Retail Purchase Data Company, Catalina
Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad pla...tform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.
Infillion acquires Catalina: real purchase data now has an owner
Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP,... MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.
Infillion Acquires Catalina: A Strategic Move to Enhance Retail Data ...
Infillion has acquired Catalina to integrate retail purchase data into its ad tech platform, enhancing offerings for CPG and retail marketers. This acquisition aims to merge shopper data with ad-buyi...ng systems, aligning with industry trends and expanding Infillion's capabilities in campaign planning and attribution.
Infillion Acquires Catalina to Unlock Deterministic Purchase Data at ...
Infillion has acquired Catalina to enhance its advertising platform with deterministic purchase data, enabling brands to optimize advertising based on verified sales. This acquisition provides Infill...ion exclusive access to Catalina's extensive purchase data, integrating it into its platform for real-time optimization. The move aims to shift media accountability towards sales impact, offering advanced solutions for brands and retailers.
Infillion acquires Catalina to integrate shopper data into ad platform
Infillion has acquired Catalina to enhance its advertising platform with shopper intelligence. This acquisition provides Infillion exclusive access to purchase data from 130 million households, enabl...ing advertisers to target audiences based on actual shopping behavior.
Infillion Acquires Catalina for Purchase Data
Infillion has acquired Catalina, gaining exclusive access to a vast shopper data network covering 130 million U.S. households and $600 billion in annual consumer spending. This acquisition enhances I...nfillion's advertising platform with deterministic purchase data, enabling precise audience targeting and campaign performance measurement. Catalina's leadership will join Infillion, aligning with its strategy to integrate ad tech and unique data for outcome-driven advertising.
Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
Infillion has acquired Catalina, integrating its vast deterministic purchase data into its platform. This acquisition enhances Infillion's AI-driven media planning and buying capabilities by leveragi...ng Catalina's data from 130 million households and $600 billion in consumer spend. The integration aims to optimize AI agents for real economic outcomes, transforming retail media into closed-loop commerce media.
Infillion Buys Retail Data Leader Catalina
Infillion has acquired Catalina, a retail data leader known for its real-time database of purchase history used for personalized ads and closed-loop measurement. This acquisition enhances Infillion's... adtech platform by adding retail intelligence and exclusive access to Catalina's data, positioning Infillion alongside major players like Zeta and Viant. The move aligns with industry trends of integrating data infrastructure with AI and activation layers.
Infillion Acquires Catalina, One of the World's Largest Sources of ...
Infillion has acquired Catalina, a leader in deterministic purchase intelligence, enhancing its composable advertising platform. This acquisition provides Infillion exclusive access to Catalina's $60...0 billion annual consumer spending data, enabling brands to optimize advertising based on verified sales. The integration allows for precise targeting and real-time campaign optimization, positioning Infillion to lead in the growing digital advertising market.
Leadership and Executive Team Updates at Infillion
Infillion Appoints Brian Kaminsky as Chief Operating Officer - Newswire.com
Infillion has appointed Brian Kaminsky as its new Chief Operating Officer. This executive change is part of Infillion's strategic efforts to enhance its operational capabilities. Kaminsky brings exte...nsive experience to the role, which is expected to drive growth and operational efficiency for the company.
Bill Todd, Ad Tech Pioneer, Joins Infillion
Infillion appointed Bill Todd, former AdTheorent CRO and Conversant President, as General Manager of its Media Business Unit. Todd will oversee key brands including TrueX, NeXt, InStadium, IDVx, and ...MediaMath, driving strategy and growth for Infillions composable media buying platform targeting advertisers and agencies.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business ...
Infillion appoints Jeremy Woodlee as General Manager of its new Enterprise business unit to expand its technology in media businesses.
Infillion Taps Ad Tech Veteran Jeremy Woodlee to Lead Enterprise Business Unit
Infillion appoints ad tech veteran Jeremy Woodlee to lead its Enterprise Business Unit.