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Shopify automation: How to automate marketing campaigns (+ Best apps)
The article discusses various Shopify automation workflows that enhance marketing efforts and sales, highlighting GetResponse as a key third-party app for integration. GetResponse offers seamless int...egration with Shopify, enabling personalized automation workflows through AI-powered product recommendations, advanced segmentation, and customizable templates. The platform supports cross-channel marketing, including email and SMS, and provides transactional email services. GetResponse's pricing is based on contact list size, offering unlimited email sends, making it a competitive choice for Shopify store owners.
GetResponse Research Warns Brands: Over-Reliance on Social Media Poses Growing Risks -- Balanced Channel Strategy Key to Long-Term Success
GetResponse research warns that brands relying too heavily on social media face increased risks, such as platform algorithm changes and account suspensions. The study urges marketers to adopt a balan...ced channel strategy, integrating email marketing and owned channels to ensure long-term stability and better customer engagement. Diversifying beyond social platforms protects brand reach and supports sustainable business growth.
