Feathr | The Marketing Toolkit for Events and Associations
Latest Product Updates and Feature Enhancements on Feathr
Feathr Expands Nonprofit Marketing Platform With AI-Powered Intelligence and Integrated Fundraising - Yahoo Finance
Feathr has launched two new products, Feathr Intelligence and Feathr Fundraising, to enhance its nonprofit marketing platform. Feathr Intelligence uses AI to streamline workflows like audience segmen...tation and budget optimization. Feathr Fundraising integrates donation data with marketing outcomes, featuring Growth Credits to offset media costs. These tools aim to unify data, marketing, and fundraising for nonprofits.
Feathr has enhanced its email marketing reporting features. Improvements include user-friendly email subscription management, detailed link performance tables, and comprehensive deliverability statis...tics. Additionally, terminology updates now more accurately reflect conversion values, and campaign influences are visible in activity feeds. These updates aim to provide users with better insights and control over their email marketing efforts.
Feathr has enhanced its Templates feature, offering smoother navigation, new content options, and improved functionality. Users can now create Templates for email campaigns, landing pages, and partne...r invites directly from the Templates page. The update includes new graphic assets, improved content blocks, and the ability to convert Project Templates into Account Templates for broader use. Additionally, Feathr's Facebook campaigns now support animated gifs, geolocation options, and improved reachability stats for better campaign management.
Feathr has renewed its SOC 2 compliance, reaffirming its commitment to security, availability, and confidentiality. The company collaborates with Drata to streamline compliance processes, ensuring da...ta privacy and security for its users. This renewal highlights Feathr's dedication to protecting customer data and maintaining trust.
Feathr Announces New Product Integration With ASIs iMIS
Feathr has integrated its nonprofit marketing platform with ASI's iMIS Engagement Management System. This integration allows associations and nonprofits to launch and measure multi-channel marketing ...campaigns with enhanced visibility into member interactions. Feathr, now an Authorized iMIS Product Partner, aims to help iMIS clients engage and grow their communities through advanced digital marketing tools.
Feathr partners with ABC to offer marketing solutions for its chapters
Feathr has partnered with Associated Builders and Contractors (ABC) to provide its 67 chapters with access to Feathr's marketing automation tools at special rates. This collaboration aims to enhance ...membership engagement and event promotion through advanced marketing solutions, including email marketing and ad-targeting. Feathr's platform will support ABC chapters in building stronger communities with data-driven marketing strategies.
