Experian Builds on Segmentation Partnership with Fandom - Daily Research News Online
Experian has expanded its partnership with Fandom, integrating over 2,400 Experian audience segments into Fandom's FanDNA Helix, an AI-driven ad platform. Marketers can now access Experian's demograp...hic, lifestyle, and behavioral data for privacy-safe, contextually relevant audience targeting within entertainment-focused campaigns. This collaboration leverages Fandom's Gen Z-rich community and Experian's data expertise for advanced segmentation.
