Real-World Case Studies and Customer Success Stories with Fandom

Fandom partnered with Paramount+ to boost fan engagement and brand love. Paramount+ became the exclusive streaming sponsor at Fandom's annual party in San Diego. The event featured branded activation...s, themed swag, and a popular photobooth that drove social media buzz. Paramount+ used high-impact media takeovers to reach more fans. The campaign aimed to increase awareness and sign-ups for Paramount+ franchises like Star Trek and Yellowjackets.
Show More..

DoorDash partnered with Fandom to promote their new motion comic series, 'The Dashers,' during the release of Black Panther: Wakanda Forever. They targeted Marvel fans on Fandom, who are more likely ...to seek gig economy jobs. DoorDash integrated their message and video into Marvel-related wikis at peak traffic times. The campaign aimed to recruit new Dashers and boost awareness of the comic. The partnership drove engagement and helped DoorDash attract new delivery staff.
Show More..

H&M, a global fashion retailer, successfully increased online sales by 50% with the help of an omnichannel strategy that focused on seamless customer experience and integrated digital and physical ch...annels.
Show More..

Fandom created a 360-degree marketing campaign for the Drive Sober or Get Pulled Over initiative. The campaign used a fake sci-fi movie, Collision Point, to highlight the dangers of drunk driving. Fa...ndom targeted men aged 21-34 with trailers, social media, and custom content. The campaign aimed to raise awareness during the holiday season.
Show More..

Xfinity used Fandom to launch its 10G network during the Big Game weekend. They created gaming content with NFL stars and influencers, hosting live streams and custom videos. The campaign included a ...gaming lounge for NFL players and celebrities, with strong product integration. Content was shared on Fandom.com and social media, reaching sports and gaming fans. Xfinity saw impressive reach and strong results, deepening brand connection with fans.
Show More..

Fandom helped eBay boost its presence in the UK trading card market. eBay wanted to reach trading card collectors and build brand loyalty. Fandom created custom content, social media campaigns, lives...treams, and a branded destination for collectors. The campaign focused on rare cards sold on eBay and used influencers and targeted media. eBay saw strong reach and engagement, with results exceeding expectations.
Show More..

The "AlterEgo" case study investigates a software program used to analyze and interpret human speech, resulting in the creation of an AI program that could effectively "read" and understand a person'...s thoughts.
Show More..