Latest Product Updates and Feature Enhancements on commercetools

 

commercetools Launches, AgenticLift, a New Standalone Agentic Offering ...

Commercetools has launched AgenticLift, its first standalone agentic offering, enabling enterprises to integrate AI-driven shopping experiences without replatforming. This solution allows businesses ...to connect legacy systems to AI-powered discovery, carting, and checkout flows, facilitating participation in agent-led commerce channels like Google Gemini and ChatGPT. The launch aims to help enterprises modernize their commerce operations and capture new revenue streams in the evolving AI ecosystem.

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commercetools Launches, AgenticLift, a New Standalone Agentic Offering to Help Enterprises Accelerate Revenue Without Replatforming - PR Newswire

Commercetools has launched AgenticLift, a standalone agentic offering that allows enterprises to integrate AI-driven shopping experiences without replatforming. This solution enables businesses to co...nnect legacy systems to AI-powered discovery, carting, and checkout processes, facilitating revenue capture in agent-led channels. The launch is part of commercetools' strategy to support enterprises in modernizing their commerce operations while maintaining existing systems.

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commercetools Unveils Preview Intelligent Search for Cora Powered by Google Cloud's Vertex AI platform at NRF 2026

commercetools unveiled a preview of its AI-native shopping companion, Cora, powered by Google Cloud's Vertex AI platform at NRF 2026. This integration aims to enhance product discovery and conversion... by interpreting shopper intent in real-time, maintaining brand control, and reducing cart abandonment. The preview demonstrates how intelligent conversational discovery can operate within enterprise commerce environments, offering a branded experience without relying on third-party marketplaces.

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commercetools announced a set of customer and platform updates at NRF 2026 - MarTech Cube

Commercetools announced updates at NRF 2026, highlighting its AI-driven commerce capabilities. The company introduced AI Hub and Agentic Commerce Suite (ACS) with Stripe, enabling retailers like JD S...ports to convert AI-driven product discovery into transactions. New customer Nespresso adopts commercetools for global commerce needs, emphasizing unified commerce infrastructure for AI-led experiences.

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Commercetools Launches InStore App to Revolutionize Omnichannel Retail Experience - MSN

Commercetools has introduced the InStore App, designed to enhance the omnichannel retail experience by integrating digital and physical retail environments. This app aims to streamline operations and... improve customer engagement for retailers, offering a seamless shopping experience across various channels.

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commercetools Supports Stripe's New Agentic Commerce Suite, Giving Enterprise Customers a Faster Path to Sell Through AI Agents with Transactional Security - WV News

Commercetools announced significant growth, processing over $75 billion in annualized GMV, a 60% year-over-year increase. The company introduced new AI-driven products, including commercetools Cora, ...and expanded partnerships with OpenAI and Stripe. Frasers Group and Liverpool are early adopters of its agentic commerce solutions, highlighting its leadership in digital commerce innovation.

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commercetools Launches Agentic Jumpstart to Help Enterprises Grow Revenue in the Age of AI Shopping

Commercetools has launched Agentic Jumpstart, a new solution designed to help enterprises grow revenue through AI-powered shopping channels. This product enables businesses to connect with AI platfor...ms like ChatGPT and Microsoft Copilot, ensuring products are easily found and purchased. It offers a secure framework for AI-driven commerce, allowing enterprises to innovate and scale without disruption.

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commercetools Previews Cora, an AI-Native Shopping Companion for Conversational Commerce

Commercetools has announced a preview of Cora, an AI-native shopping companion designed for conversational commerce. Cora aims to provide seamless shopping experiences across multiple channels, maint...aining context and continuity. Key features include AI-driven product discovery, omnichannel continuity, and brand-controlled experiences. Cora will launch in phases, evolving into an autonomous shopping agent, enhancing commercetools' position in agentic commerce.

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commercetools Launches Commerce MCP and AI Hub - MarTech Cube

commercetools has introduced Commerce MCP and AI Hub, expanding its ecommerce platform with advanced AI-driven features. These new solutions aim to help retailers and brands enhance digital commerce ...experiences, streamline operations, and leverage artificial intelligence for improved customer engagement and sales performance.

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commercetools Launches Commerce MCP

commercetools has launched Commerce MCP, a new commerce management platform designed to streamline digital commerce operations. The platform offers enhanced flexibility, scalability, and integration ...capabilities for enterprise retailers and brands. Commerce MCP aims to accelerate time-to-market for new digital experiences and supports complex, multi-channel commerce strategies.

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commercetools Launches Commerce MCP and AI Hub to Make Enterprise Commerce Agent-Ready - PR Newswire

commercetools introduced Commerce MCP and AI Hub, new enterprise commerce solutions designed to enable agent-ready digital commerce experiences. These platforms integrate artificial intelligence to s...treamline complex commerce operations for large organizations, supporting advanced automation and scalable digital transformation in enterprise retail and B2B sectors.

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commercetools Launches Commerce MCP and AI Hub

commercetools introduced Commerce MCP and AI Hub, two new solutions designed to integrate artificial intelligence into commerce infrastructure. Commerce MCP (Model Context Protocol) allows businesses... to make back-end commerce services accessible to AI agents, supporting agent-ready ecosystems. AI Hub connects commercetools platform to top AI models, enabling automation across APIs, workflows, and systems for enterprise retailers and brands.

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Commercetools unveils Payment Hub

commercetools has partnered with PayPal Braintree to enhance digital checkout experiences for eCommerce businesses. The collaboration integrates PayPals payment processing with commercetools commerce... platform, enabling merchants to offer more flexible and secure checkout options. This partnership aims to streamline transactions and improve conversion rates for online retailers.

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commercetools unveils Spring 2025 Compilations to power better ...

Commercetools has launched its Spring 2025 Compilations, introducing new features to enhance customer experiences, growth, and team productivity. Key updates include the InStore platform for unified ...commerce, "Buy & Get" offers, B2B Purchasing Lists, and enhanced Payment Hub integrations. The release aims to empower enterprises with agile, scalable solutions for future commerce challenges.

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Commercetools unveils Payment Hub for cost-effective payment control - The Paypers

Commercetools has launched Payment Hub, a platform for enterprises to manage payment strategies, with initial integration with Stripe. It allows businesses to negotiate directly with payment service ...providers, aiming to reduce costs and enhance profitability through pre-configured integrations and streamlined setup.

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Strategic Partnerships and Integrations of commercetools

 

JD Sports partners with commercetools for AI shopping integration - Investing.com

JD Sports has partnered with commercetools to integrate AI shopping capabilities, allowing customers to make one-click purchases through platforms like Microsoft Copilot, Google Gemini, and OpenAI's ...ChatGPT. This initiative will initially roll out in the US, with plans to expand to the UK and Europe later in 2026.

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commercetools Supports Stripes New Agentic Commerce Suite - MarTech Cube

Commercetools partners with Stripe to support its new Agentic Commerce Suite through the AI Hub. This collaboration allows enterprises to integrate AI-driven shopping with minimal changes to existing... systems, enhancing product discoverability and secure transactions. The integration aims to accelerate time-to-market and maintain operational rigor, providing a seamless experience for businesses entering the agentic commerce space.

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Frasers Group dives headfirst into agentic commerce with Commercetools link-up

Frasers Group has partnered with Commercetools to become the first European retailer to deploy Commercetools' agentic commerce suite. This exclusive partnership enables Frasers Group to offer enhance...d AI-driven shopping experiences, including personalized purchases via ChatGPT. The collaboration aligns with Frasers Group's AI strategy to transform customer journeys across its retail brands.

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commercetools partners with Stripe in its Agentic Commerce Protocol launch

Commercetools has partnered with Stripe and OpenAI to launch the Agentic Commerce Protocol (ACP), an open standard for AI-driven commerce. This collaboration enables enterprises to integrate AI agent...s with commerce systems, facilitating secure transactions and product catalog synchronization. Commercetools' composable platform allows businesses to adopt ACP efficiently, enhancing AI-driven shopping experiences while maintaining control over brand and customer data.

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commercetools partners with Stripe in its launch of the Agentic Commerce Protocol

Commercetools has partnered with Stripe and OpenAI to launch the Agentic Commerce Protocol (ACP), an open standard that enables AI agents to securely transact on behalf of customers. This collaborati...on allows enterprises using commercetools to integrate ACP seamlessly, facilitating AI-driven commerce while maintaining control over brand and customer data. The partnership underscores commercetools' role in advancing agentic commerce and supporting global enterprises in adopting new commerce standards.

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commercetools partners with Stripe in its launch of the Agentic ...

commercetools partners with Stripe in its launch of the Agentic ...

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PayPal collaborates with commercetools to improve payment options - The Paypers

Commercetools has partnered with PayPal to enhance payment options for its customers through the PayPal Braintree platform. This integration expands payment methods across over 200 markets and 135 cu...rrencies, supporting various payment types and fraud prevention tools. The collaboration leverages MACH technology to improve customer experiences and backend support, aligning with commercetools' composable commerce strategy.

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Worldline : partners with commercetools to enhance payment solutions for e-commerce businesses

Commercetools and Worldline have partnered to enhance e-commerce payment solutions. This collaboration allows commercetools customers to access Worldline's diverse payment offerings, including multi-...currency support and advanced fraud detection. In return, Worldline's clients can leverage commercetools' advanced commerce capabilities, optimizing checkout experiences and driving growth.

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LEVO named APAC launch partner for global Optimizelycommercetools alliance - Mumbrella

LEVO has been named the exclusive APAC launch partner for the global alliance between Optimizely and commercetools. This partnership will deliver a unified, composable solution integrating Optimizely...s Digital Experience Platform with commercetools MACH-certified commerce infrastructure. The offering targets enterprise B2C retailers seeking rapid, AI-driven content and commerce experiences, with general availability set for Q3 2025.

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Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences - PR Newswire

Optimizely and commercetools have formed a strategic partnership to deliver integrated solutions for enterprise retail. This collaboration aims to modernize digital commerce experiences by combining ...Optimizelys digital experience platform with commercetools composable commerce technology, enabling retailers to accelerate innovation and enhance customer engagement across channels.

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Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences

Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences

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Lallemand taps commercetools to scale B2B ecommerce - Digital Commerce 360

Lallemand partners with commercetools to expand its B2B ecommerce capabilities.

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Pipe17 Announces New Partnership with commercetools to Accelerate Omnichannel Order Operations

Pipe17 has announced a new partnership with commercetools to enhance omnichannel order operations.

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Leadership and Executive Team Updates at commercetools

 

commercetools Appoints Revenue and Partner Leaders to Scale Next Growth Phase - MarTech Cube

Commercetools has appointed John Lentine as Chief Revenue Officer and Paul Applegate as Vice President, Partners & Alliances. These leadership changes aim to support global expansion and enhance comm...ercetools' partner ecosystem. Lentine will focus on scaling revenue and enterprise adoption, while Applegate will expand strategic partnerships to drive growth and customer value.

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commercetools Appoints John Lentine as CRO, Paul Applegate as VP of ...

commercetools has appointed John Lentine as Chief Revenue Officer and Paul Applegate as Vice President, Partners & Alliances. Lentine will lead global revenue efforts, focusing on enterprise adoption... and commercial outcomes. Applegate will expand the global partner ecosystem, enhancing strategic alliances and joint programs. These appointments aim to strengthen commercetools' market position and customer impact.

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Major leadership shakeup at commercetools as CEO Andrew Burton opts to leave the company - Retail Technology Innovation Hub

Major leadership shakeup at commercetools as CEO Andrew Burton opts to leave the company - Retail Technology Innovation Hub

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Alexandre Chaumien departs commercetools to take on EMEA enterprise sales role at Shopify - Retail Technology Innovation Hub

Alexandre Chaumien, formerly vice president of global business development at commercetools, has left the company to become director of enterprise sales for EMEA at Shopify. His background includes r...oles at NetSuite, Adobe, and SAP.

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Awards, Recognitions, and Industry Achievements of commercetools

 

commercetools Recognized as a Customers Choice in 2025

commercetools has been recognized as a Customers Choice for 2025, reflecting strong customer satisfaction and positive reviews for its commerce platform. This recognition highlights commercetools lea...dership in headless commerce solutions and its impact on digital commerce transformation for enterprise clients.

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