Capillary Technologies helped Al Futtaim Group (AFG) set a new standard for loyalty programs in the Middle East and Asia. AFG used Capillary's... Loyalty+, Engage+, Insights+, CDP+, and Rewards+ products. The solution improved AFG's Blue Rewards program. The story highlights how Capillary's technology supports loyalty management and customer engagement. AFG is now seen as a leader in loyalty in the region.
Blue Rewards from Al Futtaim Group
- Conglomerates
Blue Rewards is the loyalty and lifestyle app for the Al-Futtaim Group. The group is a large business in the... GCC, Egypt, Singapore, and Malaysia. Blue Rewards started as a simple cash back program. With Capillary Technologies, it grew into a major lifestyle brand. The program now operates as an independent business within the group. Geeta Raghuvanshi, Chief Technology and Data Officer, shared their journey and success.
