Latest News & Updates on Cake Affiliate Marketing Solution

CAKE by Accelerize has launched The Journey Agency, a new division offering agency services to enhance digital marketing strategies for enterprises. This initiative aims to integrate CAKE's marketing... intelligence platform with strategic execution, providing services like media buying and content creation. The agency will help clients optimize their digital marketing efforts using CAKE's technology.
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Accelerize has filed a provisional U.S. patent application for its algorithmic attribution technology, which enhances the CAKE software platform. This technology optimizes digital marketing profits b...y tracking and analyzing complex customer journeys across multiple channels. The patent application is part of Accelerize's strategy to build a valuable IP portfolio around its CAKE SaaS platform.
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CAKE by Accelerize has achieved GDPR compliance readiness and secured Type 1 SOC 2 certification, reinforcing its commitment to data security and privacy. This includes appointing Ron Torres as Senio...r Director of Compliance. The company emphasizes ongoing investment in data protection to meet global regulatory standards.
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CAKE by Accelerize has achieved Type 1 SOC 2 Compliance, validating its data security policies through an independent audit. This compliance ensures CAKE's adherence to AICPA guidelines for security ...and data privacy, enhancing trust with advertisers and agencies. The company upgraded its infrastructure and data control policies to meet these standards, demonstrating a commitment to safeguarding customer data.
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CAKE by Accelerize has announced seamless integrations with major digital media platforms like Google and Facebook, enhancing its Journey by CAKE solution. These integrations allow marketers to effic...iently collect and analyze customer journey data, improving return on advertising spend (ROAS) by providing a comprehensive view of campaign performance across multiple channels.
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CAKE by Accelerize has filed a U.S. patent application for machine-learning algorithms designed to enhance predictive attribution models. These models aim to provide real-time insights into customer ...journeys, improving the accuracy of the CAKE Marketing Intelligence platform. The technology helps identify optimal marketing channels to maximize return on ad spend and understand channel synergies.
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CAKE by Accelerize has integrated Domo's cloud-based platform into its Journey by CAKE solution, enhancing its capabilities for digital marketers. This integration allows marketers to leverage advanc...ed analytics and customizable visualizations to gain insights into customer journeys and improve return on advertising spend. The enhanced dashboard offers real-time analytics, multi-touch attribution, and seamless integration with media platforms, providing a comprehensive view of marketing performance.
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CAKE by Accelerize has introduced a new vertical solution, Journey, for the financial services sector. This cloud-based platform helps financial institutions optimize return on advertising spend by u...nifying and analyzing cross-channel data. Journey offers unified marketing analytics, multi-touch attribution, and seamless integrations with platforms like Google and Facebook to enhance digital marketing performance.
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CAKE by Accelerize has introduced new features for its performance marketing SaaS solution, CAKE for Networks. These enhancements include advanced data visualization, improved marketing intelligence,... and enhanced connectivity through new APIs. The updates aim to provide marketers with deeper insights and seamless integrations, ultimately boosting return on ad spend (ROAS) and maintaining a competitive edge in the growing affiliate marketing industry.
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CAKE by Accelerize has launched a new enterprise software solution for the mortgage industry, integrating customer journey analytics with lead generation technology. The platform, Journey by CAKE, of...fers real-time data analysis to optimize lead acquisition and marketing performance, enhancing return on advertising spend (ROAS) for mortgage companies. This solution aims to address challenges in marketing performance insights and lead distribution.
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CAKE by Accelerize has launched a new vertical solution for online retailers, enhancing their SaaS platform with Journey by CAKE. This solution provides e-commerce brands with marketing intelligence ...to improve profitability and return on advertising spend (ROAS). Key features include unified marketing analytics, multi-touch attribution, and detailed e-commerce reporting, enabling retailers to gain insights into customer journeys and optimize marketing efforts.
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CAKE by Accelerize has launched CAKE Connect, a global partner marketplace integrated with its SaaS-based marketing platform. CAKE Connect facilitates collaboration among customers and partners, incl...uding agencies, technology providers, media partners, and ad networks, enhancing digital marketing performance. The platform is designed to streamline campaign tracking, attribution, and optimization, offering pre-integrated marketing technologies and services to boost digital marketing investments.
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CAKE by Accelerize has upgraded its SaaS platform to enhance tracking, attribution, and optimization for digital marketing campaigns. The new features include advanced tracking across multiple channe...ls, algorithmic attribution for predictive analytics, and improved scalability. These enhancements aim to maximize return on ad spend (RoAS) by providing marketers with actionable insights and data-driven decision-making tools.
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CAKE by Accelerize is leveraging Amazon Web Services (AWS) to enhance its digital marketing SaaS platform, enabling efficient scaling and real-time analytics for a global customer base. This move sup...ports CAKE's ability to handle vast data requirements and deliver multi-channel insights, optimizing digital marketing performance across various channels.
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CAKE by Accelerize launched "Journey by CAKE," a cloud-based software offering real-time analytics and data-driven attribution for digital marketing. This solution enhances marketers' ability to opti...mize campaigns across multiple channels, integrating with platforms like Google AdWords and Salesforce. It aims to maximize return on ad spend by providing insights into the customer journey through advanced analytics.
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CAKE has launched CAKE Pay, an automated payment solution designed to enhance efficiency and profitability for affiliate marketing campaigns. This integrated platform streamlines partner payments, of...fering features like automated ACH transfers, consolidated invoicing, and tax form management. CAKE Pay supports various payment models, providing flexibility and real-time tracking for improved partner and customer experiences.
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CAKE has launched cupCAKE, a cloud-based campaign management solution for affiliate marketers. This cost-effective version of CAKE's SaaS platform offers real-time analytics, scalable features, and a...ccess to a marketplace of over 500,000 networks and publishers. It aims to provide independent marketers with the tools to manage affiliate programs effectively, enhancing ROI with minimal setup time.
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CAKE has launched its Ecommerce Tracking and Attribution solution, enhancing its multi-channel performance marketing suite. This scalable tool offers online retailers a comprehensive view of customer... purchasing behaviors by integrating ecommerce tracking with various online traffic sources. New features include advanced tracking, fraud monitoring, and global ecommerce support, allowing marketers to optimize campaigns and connect with high-value traffic sources.
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Cake Marketing has launched a mobile app for iPhone and iPad, enabling network owners and affiliates to manage business operations remotely. The app integrates Cake's tracking platform, offering real...-time analytics, customizable features, and multi-language support. It enhances operational efficiency by allowing users to access operations anytime, anywhere.
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CAKE, a division of Accelerize, has integrated with Facebook Lead Ads to enable real-time lead distribution for digital marketers. This integration allows marketers to receive lead data instantly, en...hancing their ability to connect with potential customers quickly. The collaboration aims to improve conversion rates and reduce costs per lead, particularly for mobile users.
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CAKE, a marketing technology company, has integrated ParStream's real-time database into its SaaS platform to enhance performance tracking and data analysis. This integration allows CAKE to deliver f...aster reporting and optimize digital advertising campaigns by analyzing over two billion consumer actions monthly. The collaboration aims to improve marketers' ability to make immediate, data-driven decisions.
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CAKE, a marketing technology company, has launched CAKE Mobile, a new tracking and analytics solution for mobile performance campaigns. This tool integrates with CAKE's multi-channel platform, enhanc...ing visibility across customer journeys. It offers features like mobile carrier targeting, Pay Per Install tracking, and supports multiple languages and currencies, making it scalable for businesses of all sizes.
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Tipalti and CAKE by Accelerize have enhanced their partnership with a seamless integration of Tipaltis mass pay-out solution into CAKEs digital marketing platform. This integration simplifies affilia...te payments, offering faster onboarding, reduced transaction fees, and more payment options. The collaboration aims to improve payment processes for advertisers and affiliate networks, enhancing efficiency and compliance.
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CAKE and CPA Detective have announced a partnership to integrate fraud detection solutions into CAKE's performance marketing platform. This collaboration allows CAKE clients to leverage CPA Detective...'s advanced traffic quality metrics and fraud detection capabilities directly within their CAKE dashboard, enhancing control over digital spend and improving marketing efficiency.
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CAKE and CashCall have formed a partnership to enhance CashCall's marketing capabilities using CAKE's SaaS platform. This collaboration aims to improve CashCall's real-time campaign management and an...alytics, enabling more efficient digital marketing operations and increased lead volume. CAKE provides advanced features like real-time reporting, cookie-less tracking, and fraud prevention to support CashCall's performance marketing.
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CAKE and Tipalti have partnered to integrate CAKE's online campaign tracking with Tipalti's global payment platform. This collaboration offers a comprehensive solution for affiliate networks, adverti...sers, and brands, streamlining payment processes and enhancing compliance. The integration allows for automated, multi-currency payments, reducing manual tasks and improving efficiency for CAKE's customers.
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CAKE by Accelerize and DialogTech have formed a partnership to integrate their technologies, enhancing performance marketers' ability to manage digital marketing campaigns. This integration allows ma...rketers to track and monetize leads from multi-channel campaigns, including pay-per-call opportunities, providing essential data for optimizing campaign performance and increasing revenue.
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CAKE by Accelerize and Marketo have launched a new integration, enhancing their partnership to offer marketers deeper insights into customer journeys. This integration combines CAKE's multi-channel t...racking with Marketo's engagement platform, enabling marketers to track digital spend across various channels and refine their strategies for better conversion rates. Acorns, a micro-investing company, is already leveraging this integration for improved marketing insights.
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CAKE by Accelerize has extended its contract with Amazon Web Services (AWS) to support the scaling of its SaaS-based digital marketing solution. This three-year, $15 million investment will enhance C...AKE's ability to manage its cloud-based marketing intelligence solution, including the newly introduced Journey by CAKE, which offers advanced data-driven analytics. The partnership with AWS allows CAKE to efficiently serve a global customer base across 40+ countries.
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CAKE by Accelerize has partnered with Anura.io to integrate Anura's fraud detection software into CAKE's marketing intelligence solutions. This integration allows CAKE customers to identify advertisi...ng bots and suspicious activity, enhancing campaign performance and return on advertising spend. The partnership expands CAKE's digital marketing ecosystem, providing seamless access to advanced fraud prevention technology.
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CAKE by Accelerize has partnered with Payability to integrate their SaaS marketing software with Payability's early-payment programs. This collaboration enables CAKE's clients to accelerate payments ...to affiliates, enhancing cash flow and supporting user acquisition. The partnership expands CAKE's ecosystem, offering digital marketers a competitive edge in international marketplaces.
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CAKE by Accelerize has partnered with Velocify to enhance lead generation for digital marketers. The integration allows validated leads from CAKE to be routed through Velocify's sales acceleration pl...atform, improving lead response times and conversion rates. This collaboration aims to optimize sales practices, increase revenue, and enhance customer experience.
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CAKE has formed a strategic partnership with Direct Response Technologies to transition DirectTrack customers to CAKE's affiliate marketing platform. This collaboration includes a pre-integration bet...ween the two platforms, following Direct Response Technologies' decision to discontinue DirectTrack. The partnership aims to expand CAKE's customer base and enhance its industry leadership in performance marketing solutions.
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CAKE has launched its Certified Agency Program, aimed at connecting agencies with advertisers and brands. The program offers training, resources, and support to enhance the use of CAKE's performance ...marketing platform. It includes partnerships with agencies like Direct Agents and Acceleration Partners, providing services such as affiliate program audits and strategic management. The initiative emphasizes CAKE's commitment to improving professionalism and value in performance marketing.
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Cake Marketing, a division of Accelerize New Media, has partnered with Rackspace to enhance its SaaS platform for affiliate marketing and lead distribution. This collaboration aims to improve uptime ...and reliability through Rackspace's cloud services, achieving a 99.9% uptime benchmark. The partnership strengthens Cake Marketing's infrastructure, supporting its growth in performance-based marketing.
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CAKE, a leading performance marketing software provider, has been acquired by Constellation Software Inc. This acquisition aims to enhance CAKE's innovation in affiliate marketing, lead generation, a...nd multichannel marketing. The investment will bolster CAKE's infrastructure and support, driving new revenue opportunities and customer success. Constellation's acquisition strategy aligns with CAKE's customer-driven approach and technical expertise.
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Accelerize appointed Santi Pierini as Chief Operating Officer and President of its CAKE division, focusing on global expansion in marketing technology. Pierini's extensive experience in enterprise so...ftware will aid CAKE's growth in affiliate marketing and new verticals. His past roles include leadership positions at InQuira, Day Software, and OnDisplay, contributing to significant company growth and acquisitions.
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Accelerize Inc., the parent company of CAKE, has appointed Anthony Mazzarella as Chief Financial Officer. Mazzarella, with over 30 years of experience in high-growth technology firms, previously serv...ed as Interim CFO. His expertise in capital markets and M&A will support Accelerize's global expansion and revenue growth. CAKE, a SaaS platform, optimizes digital ad spend and marketing performance.
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Accelerize New Media has appointed Dave Stewart as Chief Technology Officer for both Accelerize and its primary business, CAKE. Stewart, previously Executive Vice President of Technology at CAKE, wil...l focus on advancing product development and expanding the enterprise product portfolio, emphasizing real-time tracking and optimization for digital advertising. His extensive experience in software architecture and cloud infrastructure will support CAKE's growth in the digital marketing sector.
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CAKE by Accelerize has appointed Charles Teed as the new Vice President of Sales. Teed will focus on expanding SaaS revenues in both current and new markets globally. He brings extensive experience i...n driving sales growth for SaaS companies, having previously increased Mavenlink's annual revenue significantly.
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CAKE by Accelerize has appointed Ewan Darby as General Manager for its EMEA operations. Darby, who joins from Ogilvy New York, brings over 20 years of international marketing experience. Based in Lon...don, he will focus on enhancing CAKE's SaaS-based marketing technology and driving client growth in the EMEA region, which has seen significant revenue increases.
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CAKE by Accelerize has expanded its executive team with the appointment of Paul Dumais as Senior Vice President of Product and Garth Harris as Vice President of Client Services. Dumais will focus on ...product innovation and roadmap communication, while Harris will enhance customer retention and client success through improved onboarding and support services.
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CAKE, a division of Accelerize, has been named a Vendor to Watch in Gartner's Magic Quadrant for Digital Marketing Hubs for the third consecutive year. This recognition highlights CAKE's SaaS platfor...m, which provides real-time tracking and insights for multichannel marketing campaigns, aiding advertisers and agencies in optimizing their marketing spend.
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CAKE by Accelerize has been recognized as a "Vendor to Watch" in Gartner's Magic Quadrant for Digital Marketing Hubs. This acknowledgment highlights CAKE's innovative SaaS-based solution, which provi...des real-time tracking and analytics for multi-channel marketing campaigns. The platform offers comprehensive insights through a single dashboard, aiding marketers in optimizing their campaigns.
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CAKE by Accelerize has expanded its operations to India, enhancing its global presence. The New Delhi office supports a growing customer base, including Fork Media and Komli, and leverages CAKE's Saa...S platform to optimize digital marketing campaigns. This expansion aligns with India's booming digital ad market, projected to grow by 27% this year.
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