Latest Product Updates and Feature Enhancements on Cadent
Cadent claims full directness across connected TV supply - TheDesk.net
Cadent announced that its supply-side platform (SSP) for connected TV (CTV) now offers fully direct supply paths, validated by Jounce Media. This ensures transparency and reduces fraud in CTV ad buyi...ng. The Cadent Inventory Manager limits access to approved partners, processing 200 billion impressions daily and reaching 125 million households. This positions Cadent as a leader in direct CTV supply, enhancing advertiser confidence and operational efficiency.
Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital
Cadent achieved a 26% year-over-year growth in Upfront commitments, driven by its predictive AI technology that unifies TV and digital advertising. The company added 22 new advertisers and saw a 12% ...increase in linear Upfront commitments. Cadent's platform, which uses 22,000 predictive models, supports over 1,500 advertisers and agencies, enhancing media transactions with digital precision.
Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform - PR Newswire
Cadent has launched a unified platform for predictive advertising, integrating data-driven planning, activation, and measurement into a single solution. The new platform leverages advanced analytics ...and machine learning to optimize cross-channel campaign performance. This release aims to streamline media buying for advertisers, offering improved targeting and actionable insights across TV and digital channels.
Mergers, Acquisitions, and Business Moves by Cadent
Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing ...
Cadent has agreed to acquire AdTheorent, a machine learning-based advertising company, for $343 million. This acquisition aims to enhance Cadent's capabilities in performance-based advertising across... digital and TV markets. Cadent plans to leverage AdTheorent's strengths in display, social, and online video to create a unified omnichannel audience activation platform. The deal is part of Cadent's strategy to integrate digital and TV advertising solutions.
Cadent Rings In 2020 With 4INFO Acquisition
Cadent announced its acquisition of 4INFO, enhancing its capabilities in connected TV ad targeting. The acquisition aims to improve data activation and programmatic bidding for dynamic advertising ca...mpaigns. This move aligns with the trend of integrating digital targeting capabilities into TV ad sales.
Leadership and Executive Team Updates at Cadent
Cadent names El-Zmetr as COO
Cadent has appointed Taly El-Zmetr as Chief Operating Officer, a newly created role, to enhance operational scale and client service. El-Zmetr brings over 25 years of experience, including her recent... role at Walmart Connect, and will focus on strategic alignment and integration of Cadent's solutions. This move underscores Cadent's commitment to operational excellence and market growth.