Latest Product Updates and Feature Enhancements on Broadsign
Industry News: Broadsign In-Advance rolls out in North America - Media in Canada
Broadsign has launched its In-Advance platform in North America, enhancing its out-of-home advertising capabilities. This rollout allows advertisers to plan and book digital out-of-home campaigns mor...e efficiently, streamlining the process and improving targeting.
DooH: Broadsign Expands In-Advance Buying to North America - invidis.com
Broadsign has expanded its in-advance buying capabilities to North America, enhancing its digital out-of-home (DOOH) advertising platform. This expansion allows advertisers to plan and purchase DOOH ...campaigns in advance, improving campaign efficiency and targeting.
Broadsign introduces unified campaign planning for digital and static out-of-home
Broadsign has launched a unified campaign planning workflow for both digital and static out-of-home (OOH) advertising. This new capability allows media owners to plan and book static and digital inve...ntory within a single proposal on the Broadsign Platform. It enhances operational efficiency, reduces administrative workload, and offers advanced targeting tools, such as Maps and Point-of-Interest uploads, to create more impactful campaigns. This innovation aims to streamline OOH campaign management and make it more competitive with other advertising channels.
Broadsign Unveils Automated In-Advance DOOH Transactions - Media Update
Broadsign has launched automated in-advance digital out-of-home (DOOH) transaction capabilities. This new feature streamlines the buying process for advertisers, enabling programmatic scheduling and ...booking of DOOH campaigns ahead of time. The automation aims to increase efficiency and flexibility for media buyers and publishers using Broadsigns platform.
Broadsign unveils automated in-advance DOOH transactions
Broadsign launched Broadsign In-Advance, a new platform feature that automates in-advance digital out-of-home (DOOH) transactions. The solution enables programmatic and direct media buyers to secure ...guaranteed DOOH campaigns months ahead, streamlining inventory discovery, reservation, and campaign adjustments. This automation reduces manual processes, enhances planning flexibility, and brings data-driven targeting to traditional DOOH buying.
Broadsign launches automated in-advance DOOH buying to streamline OOH transactions - marketech apac
Broadsign launched Broadsign In-Advance, an automated feature for digital out-of-home (DOOH) advertising. The new platform enables programmatic media buyers to secure guaranteed DOOH inventory months... in advance, streamlining campaign planning and reducing manual processes. Media owners gain faster transactions and broader buyer access, while buyers benefit from enhanced targeting and flexible campaign adjustments.
Broadsign Unveils Automated In-Advance DOOH Transactions - MarTech Cube
Broadsign has launched automated in-advance digital out-of-home (DOOH) transaction capabilities. This new feature streamlines the buying and selling of DOOH advertising by enabling programmatic trans...actions to be scheduled and executed ahead of time. The update enhances efficiency for media owners and advertisers, supporting more flexible campaign planning and inventory management in digital advertising.
Strategic Partnerships and Integrations of Broadsign
LG Business Solutions USA and Broadsign Combine Forces for Digital Signage Displays for Public EV Charging Stations - rAVe [PUBS]
LG Business Solutions USA and Broadsign have partnered to create a digital signage solution for public EV charging stations. This collaboration integrates LG's 55-inch high-brightness displays with B...roadsign's out-of-home advertising platform, enabling media sellers to access global buyers through multiple advertising platforms. The solution is part of LG's ChargeCast and ChargEview initiatives, enhancing EV infrastructure with advanced advertising capabilities.
Broadsign In-Advance is Aimed at Simplifying Programmatic Buying of Out-of-Home (OOH) Advertising - rAVe [PUBS]
StackAdapt and Broadsign have launched a new auction package to simplify political programmatic digital out-of-home (pDOOH) advertising. This integration allows StackAdapt's media buyers to efficient...ly plan and execute political campaigns using Broadsign's curated inventory. The package streamlines the process by providing pre-vetted, publisher-approved screens, enhancing targeting and campaign execution during a significant election year.
Provantage positions its networks for a connected future with Broadsign - Bizcommunity
Provantage has partnered with Broadsign to integrate its digital and static operations into a unified ecosystem using the Broadsign Platform. This collaboration makes Provantage the first South Afric...an media owner to fully adopt Broadsign's technology across its operations, enhancing its out-of-home advertising capabilities.
Broadsign, StackAdapt, Branded Cities team up in OOH ad alliance
Broadsign, StackAdapt, and Branded Cities have formed an alliance to enhance automated digital out-of-home (DOOH) ad transactions in North America. This partnership allows StackAdapt buyers to reserv...e DOOH inventory for omnichannel campaigns in advance, starting with Branded Cities' displays. The collaboration streamlines ad booking and reporting processes, offering unified analytics and improved efficiency for advertisers.
Broadsign enables advance DOOH booking through StackAdapt partnership - PPC Land
Broadsign has partnered with StackAdapt to enable advanced booking for digital out-of-home (DOOH) advertising. This collaboration allows advertisers to plan and execute campaigns more efficiently, en...hancing the capabilities of both platforms in the DOOH space.
Broadsign and Audience360 team up to revolutionize how brands target audiences through DOOH advertising in Australia
Broadsign and Audience360 have partnered to enhance digital out-of-home (DOOH) advertising in Australia. This collaboration aims to improve how brands target audiences by leveraging Audience360's dat...a capabilities with Broadsign's platform, offering advertisers more precise audience targeting options.
Broadsign Pens Audience360 Partnership To Boost DOOH Audience Targeting ...
Broadsign has formed a partnership with Audience360 to enhance digital out-of-home (DOOH) audience targeting capabilities. This collaboration aims to improve the precision and effectiveness of DOOH a...dvertising by leveraging Audience360's data insights.
Mergers, Acquisitions, and Business Moves by Broadsign
Broadsign Buys Campsite DOOH Programmatic Company - rAVe [PUBS]
Broadsign has acquired Campsite, a Canadian digital out-of-home programmatic exchange, to enhance its DOOH inventory access. This acquisition, along with the recent purchase of Ayuda Media Systems, a...ims to streamline the buying and selling of media inventory, benefiting media owners and buyers. Campsite will operate as an independent division, contributing its UX and buy-side expertise to Broadsign's platform.
Broadsign Acquires Place Exchange to Expand Global Programmatic OOH Offering - rAVe [PUBS]
Broadsign has acquired Place Exchange to enhance its global programmatic out-of-home (OOH) advertising capabilities. This acquisition, supported by a minority investment from Crestline Investors, int...egrates Place Exchange's supply network and programmatic features with Broadsign's technology. The move aims to provide a comprehensive OOH advertising solution, expanding Broadsign's demand sources and global inventory access.
Broadsign boosts OOH capabilities with new acquisition
Broadsign has acquired Place Exchange, enhancing its digital out-of-home (DOOH) capabilities. This acquisition, supported by Crestline Investors, integrates Place Exchange's platform and inventory ne...twork with Broadsign's offerings. The move aims to expand Broadsign's programmatic DOOH capabilities and connect its publisher base to more demand sources. Place Exchange's CEO and team will join Broadsign, focusing on advancing OOH workflows with data and automation.
Broadsign Acquires Place Exchange - Power Retail
Broadsign has acquired Place Exchange, expanding its capabilities in the digital out-of-home advertising sector. This acquisition aims to enhance Broadsign's programmatic advertising offerings by int...egrating Place Exchange's technology, potentially increasing market reach and operational efficiency.
Broadsign Announces Acquisition of Place Exchange
Broadsign has announced the acquisition of Place Exchange, a move that could enhance its capabilities in the digital out-of-home advertising sector.