Latest Product Updates and Feature Enhancements on Broadsign
Broadsign introduces unified campaign planning for digital and static out-of-home
Broadsign has launched a unified campaign planning workflow for both digital and static out-of-home (OOH) advertising. This new capability allows media owners to plan and book static and digital inve...ntory within a single proposal on the Broadsign Platform. It enhances operational efficiency, reduces administrative workload, and offers advanced targeting tools, such as Maps and Point-of-Interest uploads, to create more impactful campaigns. This innovation aims to streamline OOH campaign management and make it more competitive with other advertising channels.
Broadsign Unveils Automated In-Advance DOOH Transactions - Media Update
Broadsign has launched automated in-advance digital out-of-home (DOOH) transaction capabilities. This new feature streamlines the buying process for advertisers, enabling programmatic scheduling and ...booking of DOOH campaigns ahead of time. The automation aims to increase efficiency and flexibility for media buyers and publishers using Broadsigns platform.
Broadsign launched Broadsign In-Advance, a new platform feature that automates in-advance digital out-of-home (DOOH) transactions. The solution enables programmatic and direct media buyers to secure ...guaranteed DOOH campaigns months ahead, streamlining inventory discovery, reservation, and campaign adjustments. This automation reduces manual processes, enhances planning flexibility, and brings data-driven targeting to traditional DOOH buying.
Broadsign launched Broadsign In-Advance, an automated feature for digital out-of-home (DOOH) advertising. The new platform enables programmatic media buyers to secure guaranteed DOOH inventory months... in advance, streamlining campaign planning and reducing manual processes. Media owners gain faster transactions and broader buyer access, while buyers benefit from enhanced targeting and flexible campaign adjustments.
Broadsign has launched automated in-advance digital out-of-home (DOOH) transaction capabilities. This new feature streamlines the buying and selling of DOOH advertising by enabling programmatic trans...actions to be scheduled and executed ahead of time. The update enhances efficiency for media owners and advertisers, supporting more flexible campaign planning and inventory management in digital advertising.
How Reklam Istanbul is building Turkeys largest digital OOH network with Broadsign
Reklam Istanbul is developing Turkey's largest digital out-of-home network using Broadsign's platform, which includes campaign planning, audience targeting, and programmatic advertising tools.
Programmatic Digital OOH drives a +125% lift in purchase intention for Uber Eats
Broadsign's platform enhances programmatic digital out-of-home advertising, boosting purchase intention for Uber Eats by 125% through intelligent campaign tools and network management.
