DataEQ: Product updates, Customer stories, and Insights | 2026 Cuspera

DataEQ helped Chain Reaction, a top digital marketing agency in MENA, gain deeper client insights. Chain Reaction used DataEQ to improve data analytics and social media management. The agency blended... global expertise with local insight for better marketing results. DataEQ enabled Chain Reaction to label data with confidence and safety. This partnership supported Chain Reaction's focus on innovation and growth.
Show More..

DataEQ partnered with the City of Cape Town to fight misinformation about water use. They used data-led communication to correct false claims and shift public sentiment. The City reduced water consum...ption by over 50% in three years. Campaigns targeted myths about leaks, township usage, and tourism. DataEQ's analytics helped the City respond fast and manage the crisis.
Show More..

DataEQ helped Telkom improve its brand reputation on social media. Telkom used DataEQ's social data analytics to track Net Sentiment and set sentiment targets. In three years, Telkom's Net Sentiment ...rose by 38.2 percentage points. The company exceeded its 2023 targets and aligned more closely with industry standards. Real-time insights from DataEQ enabled Telkom to address customer pain points and make data-driven decisions.
Show More..

Engage by DataEQ helped Virgin Active improve social customer service. Virgin Active saw a 25% increase in monthly response rate after using Engage. The platform reduced average response time by almo...st 30 hours, even as priority ticket volume rose by 23.6%. Agents now handle more online queries quickly and efficiently. Virgin Active values the system's stability and strong technical support.
Show More..

DataEQ's Engage platform helped African Bank improve social media customer service. After using Engage on Facebook and Twitter, African Bank kept response rates above 90%. The industry average on Twi...tter was only 57.7%. The bank also reduced average first response time to 2 hours and 19 minutes. Agents now prioritize urgent posts and reply faster than competitors.
Show More..

DataEQ helped Expo 2020 Dubai track visitor sentiment using social media analytics. They analyzed nearly four million social media mentions, including one million about the opening and closing ceremo...nies. DataEQ provided real-time Net Sentiment metrics, showing a positive score of 16.8% over six months. The solution enabled Expo 2020 to map the visitor journey, segment pavilion conversations, and address ticketing and service issues. Expo 2020 gained unique insights to improve customer experience and engagement.
Show More..