BrandMaker Overview

BrandMaker is an enterprise marketing operations platform that equips leading marketers to optimize the impact of their budgets, to apply agile marketing processes, to present a clear, compelling, and incontrovertible view of their performance, and ultimately to command the respect of corporate leaders. It helps with planning, budgeting, work management tools and operations and enables the true orchestration of marketing.

BrandMaker delivers full control and visibility to marketing teams and agencies across all data, with reporting, and analysis. It plans, manages, and optimizes budgets with exceptional agility via real-time reporting and control to maximize campaign performance. It stores, manages, distributes, and monitors content for greater efficiency and performance and also provides the visibility to control the brand usage, ensuring that the content is up to date, within brand guidelines, compliant with local regulations, and ready to be personalized.

Some of its features include campaign planning with actionable reports on assets, content, and budgets, real-time visibility and control over the entire marketing budget, automated collaboration, reviews, and approvals with predefined workflows, managing assets for any content, device, format, or purpose – anytime and managing the brand for improved consistency, compliance, and confidence.

Cuspera Reviews

13 buyers and buying teams have used Cuspera to assess how well BrandMaker solved their Digital Asset Management needs. Cuspera uses 572 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities peers achieved using BrandMaker.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Content Management , Engagement Management , Workflow Management , as the business use cases that they have been most satisfied while using BrandMaker.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Content Management

4.90/5

Read Reviews (26)

"...Lastly, we have a lot of marketing content in our sales cycle and were never sure if it was easily found by prospects or if it was actually read...."
content curation

4.63/5

Read Reviews (7)

"...Ask to see how to more efficiently create and distribute content around the world from anywhere. ..."
searching for content

3.88/5

Read Reviews (2)

"...We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content...."
Engagement Management

4.84/5

Read Reviews (25)

"...Using BrandMaker Customer Engagement Cloud, we can set up a specific journey map so our prospects can consume content at their own pace...."
engaging and following up

4.62/5

Read Reviews (13)

"...The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace...."
Workflow Management

3.37/5

Read Reviews (17)

"...Play Video People management for a faster, more effective workflows. ..." BrandMaker recognized as a leader!
PEER EXPERIENCES
Content Management

4.90/5

Read Reviews (26)

"...Lastly, we have a lot of marketing content in our sales cycle and were never sure if it was easily found by prospects or if it was actually read...." Peer review by AJ B, CEO, Computer Software
content curation

4.90/5

Read Reviews (7)

searching for content

4.90/5

Read Reviews (2)

Engagement Management

4.84/5

Read Reviews (25)

"...Using BrandMaker Customer Engagement Cloud, we can set up a specific journey map so our prospects can consume content at their own pace...." Peer review by AJ B, CEO, Computer Software
engaging and following up

4.84/5

Read Reviews (13)

Workflow Management

3.37/5

Read Reviews (17)

"...Play Video People management for a faster, more effective workflows. ..." BrandMaker recognized as a leader!

36+ more Business Use Cases

Our AI advisor, Wyz, harnessed 572 insights from peers and experts to help you assess how these BrandMaker use cases fit your Digital Asset Management needs.

Popular Business Setting

for BrandMaker

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Peers used BrandMaker to Improve ROI and Acquire customers

Peer and Expert Opinion on Features

for BrandMaker

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.56/5

Read Reviews (28)
Dashboard

4.02/5

Read Reviews (13)
Templates

3.40/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.56/5

Read Reviews (28)
Dashboard

4.02/5

Read Reviews (13)
Templates

3.40/5

Read Reviews (5)

IT and Other Capabilities

for BrandMaker

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.43/5

Read Reviews (52)
Data Export

3.28/5

Read Reviews (19)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.43/5

Read Reviews (52)
Data Export

3.28/5

Read Reviews (19)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (56)
Chat Support

2.41/5

Read Reviews (13)
Email Support

2.25/5

Read Reviews (11)
Phone Support

2.25/5

Read Reviews (11)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.67/5

Read Reviews (56)
Chat Support

2.41/5

Read Reviews (13)
Email Support

2.25/5

Read Reviews (11)
Phone Support

2.25/5

Read Reviews (11)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.20/5

Read Reviews (4)
Analytics

4.19/5

Read Reviews (39)
Custom Reports

3.80/5

Read Reviews (79)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.20/5

Read Reviews (4)
Analytics

4.19/5

Read Reviews (39)
Custom Reports

3.80/5

Read Reviews (79)

Software Failure Risk Guidance

?

for BrandMaker

Overall Risk Meter

Low Medium High

Top Failure Risks for BrandMaker

Vendor Profile Details

Company Name

Brandmaker

Company Website

https://www.brandmaker.com/

Year Founded

1999

HQ Location

BrandMaker GmbH Rüppurrer Str. 1 76137 Karlsruhe, Germany

Employees

101-250

Social

Financials

Series C