Latest Product Updates and Feature Enhancements on Blis
Blis CPO Amy Fox: New AI planning tool makes audience discovery easy
Blis has launched Blis AI, a new AI-powered planning tool integrated into its Audience Explorer platform. This tool uses natural language inputs to transform campaign briefs into actionable audience ...recommendations without relying on identifiers. It leverages Blis' extensive data sets to offer dynamic audience combinations, enhancing usability and efficiency for advertisers. The tool aims to simplify audience discovery and improve campaign planning by integrating large language model technology.
Now live: Announcing T-Mobile data in the Blis DSP
Blis has integrated T-Mobile's app ownership and engagement data into its demand-side platform (DSP), enhancing audience targeting with precise, real-world insights. This integration allows advertise...rs to reach high-value audiences more efficiently and measure full-funnel impact, leveraging Blis's non-ID-reliant technology.
Blis and Regit partner to unlock a new era of precision automotive marketing
Blis and Regit have formed a partnership to enhance precision in automotive marketing by combining Regit's first-party vehicle ownership and intent data with Blis's telco-powered real-world movement ...and behavior data. This collaboration aims to help automotive brands reach drivers at key moments in their vehicle ownership journey, addressing challenges like visibility loss post-sale and access to UK-specific data for EV-first brands.
Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising - PR Newswire
Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its demand-side platform (DSP), enhancing audience discovery in omnichannel advertising. This integration al...lows advertisers to access comprehensive datasets, combining T-Mobile's app insights with real-world movement and transaction data. This enables precise audience targeting and improved advertising efficiency, even in ID-limited environments.
Blis continues to expand operations in India - PRN India News ...
Blis is expanding its operations in India by increasing its headcount across Asia by 30% and appointing new strategic roles. The company has hired Nabajit Nath as Head of Sales in Mumbai and Nived Ka...nsal as Associate Group Head in Delhi, aiming to enhance its sales representation and meet advertiser demand across the region.
