Latest Product Updates and Feature Enhancements on Blis
Blis CPO Amy Fox: New AI planning tool makes audience discovery easy
Blis has launched Blis AI, a new AI-powered planning tool integrated into its Audience Explorer platform. This tool uses natural language inputs to transform campaign briefs into actionable audience ...recommendations without relying on identifiers. It leverages Blis' extensive data sets to offer dynamic audience combinations, enhancing usability and efficiency for advertisers. The tool aims to simplify audience discovery and improve campaign planning by integrating large language model technology.
Now live: Announcing T-Mobile data in the Blis DSP
Blis has integrated T-Mobile's app ownership and engagement data into its demand-side platform (DSP), enhancing audience targeting with precise, real-world insights. This integration allows advertise...rs to reach high-value audiences more efficiently and measure full-funnel impact, leveraging Blis's non-ID-reliant technology.
Blis Launches Blis AI New Media Planning Tool Delivers Smarter Audiences in Seconds
Blis has launched Blis AI, an AI-driven media planning tool that converts campaign briefs into qualified, identifier-free audience segments for omnichannel advertising. Marketers can use natural lang...uage to generate up to three actionable audience recommendations, each supported by transparent data rationale. Blis AI streamlines campaign planning by automating audience creation and enhancing targeting efficiency.
Blis Launches Blis AI -- New Media Planning Tool Delivers Smarter Audiences in Seconds - PR Newswire
Blis has launched Blis AI, a new media planning tool designed to deliver smarter audience targeting in seconds. The solution leverages artificial intelligence to optimize media campaigns, enabling ma...rketers to quickly identify and reach high-value consumer segments. Blis AI aims to improve campaign efficiency and drive better outcomes for digital advertising strategies.
Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising - PR Newswire
Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its demand-side platform (DSP), enhancing audience discovery in omnichannel advertising. This integration al...lows advertisers to access comprehensive datasets, combining T-Mobile's app insights with real-world movement and transaction data. This enables precise audience targeting and improved advertising efficiency, even in ID-limited environments.
Blis Joins PMGs Alli Marketplace as Launch Partner, Ushering in a New Era of Intelligence-Led Advertising Access
Blis has joined PMGs Alli Marketplace as a launch partner, enabling marketers to access Bliss AI-driven, privacy-first location-powered advertising solutions directly within the Alli marketing operat...ing system. This integration streamlines campaign planning and execution, allowing one-click activation of Bliss contextual and behavioral targeting tools for more precise, intelligence-led advertising.
T-Mobile Acquires Blis to Expand Advertising Capabilities and Accelerate Growth
T-Mobile has acquired Blis to enhance its advertising capabilities. Blis will join T-Mobile's Advertising Solutions team, combining its omnichannel technology with T-Mobile's resources to improve mar...keting results.
Blis continues to expand operations in India - PRN India News ...
Blis is expanding its operations in India by increasing its headcount across Asia by 30% and appointing new strategic roles. The company has hired Nabajit Nath as Head of Sales in Mumbai and Nived Ka...nsal as Associate Group Head in Delhi, aiming to enhance its sales representation and meet advertiser demand across the region.
Blis continues leadership expansion with hire of Andrew Furman
Blis has appointed Andrew Furman as Vice President of Midwest and West, enhancing its leadership team in the U.S. Furman brings over 20 years of sales leadership experience, including 13 years at Out...brain, where he played a key role in the company's growth and IPO.
