Blis Overview

Blis offers a unique advertising platform that leverages real-world behavior to create unified omnichannel campaigns. This platform integrates planning, buying, and measurement into a single system, enhancing campaign performance and ROI. By focusing on incremental reach and performance, Blis allows businesses to effectively target audiences across multiple channels. This integration simplifies the advertising process, making it easier for brands and agencies to plan and execute their campaigns. The platform's ability to deliver cohesive campaigns based on real-world data sets it apart from legacy systems, providing a competitive edge in the advertising industry.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Campaign Analytics, as the business use cases that they have been most satisfied with while using Blis.

Other use cases:

  • Social Media Management
  • Digital Marketing
  • Market Research
  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Competitive Intelligence
  • Lead Analytics
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Blis.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Visibility
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Establish Thought Leadership
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Blis Use-Cases and Business Priorities: Customer Satisfaction Data

Blis works with different mediums / channels such as Offline. On Premises. Mobile etc.

Blis's features include Personalization, and Feedback Surveys. and Blis support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Blis analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Their technology filters and scales location data, giving advertisers access to the most accurate location events, location data and unique devices. ...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Retailers can use tools such as increased advertising spend, heavier promotions and coupons to draw in these current customers. ..." In-Store Shopping Can Drive Holiday Spending Sprees
"...The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles...." Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores
"...campaigns: Analytics Identify the most relevant OOH sites for your audiences by understanding who is exposed to those sites and what their historical habits are. ..." Blis Solutions reach over 1bn mobile devices globally

Blis, Dash.fi, TrackingDesk, Adwerx, Celtra, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Blis Solutions are powered by a 370-million global opted-in panel, helping brands and agencies achieve business outcomes. They deliver programmatic advertising in a privacy-first manner.

Blis Customer wins, Customer success stories, Case studies

How can Blis optimize your Engaging And Following Up Workflow?

How can Blis enhance your Campaign Analytics process?

How does Blis address your Social Media Management Challenges?

How can Blis optimize your Digital Marketing Workflow?

11 buyers and buying teams have used Cuspera to assess how well Blis solved their Marketing Data Intelligence needs. Cuspera uses 267 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Global CPG brand - Consumer Goods - Very Large

Blis helped a global CPG brand launch a new bath & body line at Walmart. The campaign used real-time and historic targeting to reach shoppers near Walmart and those who visited recently. Blis drove a... 15% total sales lift and 69,000 incremental store visits. The campaign delivered 751,000 incremental sales and a $3.01 ROAS. Awareness, ad recall, and consideration rose among 25-34 year olds.

Kraft Heinz - Food & Beverages - Very Large

Chicago, USA

Blis helped Kraft Heinz boost foot traffic to Jumbo supermarkets for their new Karvan Cevitam Signature Blends launch. Using location and historic targeting, Blis drove a 77% increase in store visits.... The campaign achieved a 1.01% store visit rate, well above the 0.30% benchmark. 2,853 total store visits were tracked, with 1,749 unique visits. The historic targeting strategy led to fast conversions within 24 hours of ad exposure.

Eco-friendly CPG brand - Consumer Goods - Medium

Blis helped an eco-friendly CPG brand boost holiday sales at Target. The campaign used dynamic, real-time, and historic targeting to reach shoppers interested in home decor, kids, pets, and natural p...roducts. The campaign achieved a 0.77% CTR and an 87% LTR, both above benchmarks. Store visit rate reached 5.21%, with a 29% uplift and $162k in incremental sales. Audio ads outperformed video in driving store visits.

Women's cricket tournament (Australia) - Entertainment - Small

Australia

Blis used Audience Explorer to boost awareness and ticket sales for a women's cricket tournament in Australia. They targeted families, cricket superfans, and recent match attendees using device data ...from key locations. The campaign delivered 2.9 million impressions and 12,100 clicks. Footfall at the event increased by 69%. The cost per visit was $17.12, showing strong campaign efficiency.

lightning

Peers used Blis for advertisement and engaging and following up

Blis Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (1)
Analytics

4.65/5

Read Reviews (62)
Custom Reports

4.50/5

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (1)
Analytics

4.65/5

Read Reviews (62)
Custom Reports

4.50/5

Read Reviews (45)

Software Failure Risk Guidance

?

for Blis

Overall Risk Meter

Low Medium High

Top Failure Risks for Blis

Blis Global Ltd News

Partnership

Blis and Regit partner to unlock a new era of precision automotive marketing

Blis and Regit have formed a partnership to enhance precision in automotive marketing by combining Regit's first-party vehicle ownership and intent data with Blis's telco-powered real-world movement and behavior data. This collaboration aims to help automotive brands reach drivers at key moments in their vehicle ownership journey, addressing challenges like visibility loss post-sale and access to UK-specific data for EV-first brands.

Product

Blis CPO Amy Fox: New AI planning tool makes audience discovery easy

Blis has launched Blis AI, a new AI-powered planning tool integrated into its Audience Explorer platform. This tool uses natural language inputs to transform campaign briefs into actionable audience recommendations without relying on identifiers. It leverages Blis' extensive data sets to offer dynamic audience combinations, enhancing usability and efficiency for advertisers. The tool aims to simplify audience discovery and improve campaign planning by integrating large language model technology.

Partnership

Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising - PR Newswire

Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its demand-side platform (DSP), enhancing audience discovery in omnichannel advertising. This integration allows advertisers to access comprehensive datasets, combining T-Mobile's app insights with real-world movement and transaction data. This enables precise audience targeting and improved advertising efficiency, even in ID-limited environments.

Product

Now live: Announcing T-Mobile data in the Blis DSP

Blis has integrated T-Mobile's app ownership and engagement data into its demand-side platform (DSP), enhancing audience targeting with precise, real-world insights. This integration allows advertisers to reach high-value audiences more efficiently and measure full-funnel impact, leveraging Blis's non-ID-reliant technology.

Blis Global Ltd Profile

Company Name

Blis Global Ltd

Company Website

//blis.com

HQ Location

London, England

Employees

101-250

Social

Financials

PRIVATE