Blackthorn Event Registration: Product updates, Customer stories, and Insights | 2026 Cuspera

Blackthorn Events helped Western Michigan University move event management into Salesforce. The Advancement team replaced manual spreadsheets and siloed data with real-time dashboards. Gift officers ...now see who attends events and can track donor engagement. Presidential donor events are logged directly in Salesforce for better stewardship. WMU reports cleaner data, faster workflows, and stronger event impact. The university plans to expand with Blackthorn Messaging and Donation payments.
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Blackthorn Events helped USC Marshall School of Business cut admissions event creation time in half. The team used Blackthorn for 65 events, boosting attendance by 10%. Online registration became eas...ier, and 20% of attendees applied to the school. The solution saved 10 hours per week in manual data entry. Blackthorn made event management faster and improved the student experience.
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Blackthorn Events helped AdventHealth manage COVID-19 vaccine scheduling for 80,000 employees and volunteers. The old system was slow and not Salesforce-native, causing data errors and manual work. B...lackthorn Events was set up in two weeks and made registration easy with unique links and QR codes. Real-time check-in improved data accuracy and helped with contact tracing. The new system let AdventHealth expand vaccine scheduling to the public and plan future events more easily.
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Blackthorn Events helped Olin Business School at Washington University in St. Louis manage and promote campus events. The school used Blackthorn Events with Salesforce to unify event data, automate r...egistration, and track attendance. They used features like deep cloning, UTM tracking, and contact matching to save time and improve marketing. Olin promoted events through email, social media, and newsletters. The solution made it easy to manage large and small events, track results, and connect with prospective students.
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Blackthorn Events helped AdventHealth manage COVID-19 vaccine scheduling for 80,000 employees and volunteers. The old system was slow and not Salesforce-native, causing data errors and manual work. B...lackthorn Events enabled fast, automated scheduling and check-in using unique links and QR codes. The team implemented the solution in just two weeks. Real-time data improved supply forecasting and contact tracing. AdventHealth now uses Blackthorn Events for public events and ongoing engagement.
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Blackthorn Events helped Colorado State University (CSU) move from manual, paper-based event management to a unified, Salesforce-native platform. CSU replaced fragmented tools and spreadsheets with a... single system, streamlining event registration, communication, and reporting. The new solution enabled real-time data, consistent branding, and empowered event managers to create and manage events independently. Blackthorn's support and integration with Salesforce improved donor engagement and operational efficiency across hundreds of events each year.
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