Simpli.Fi Overview

Simpli.fi empowers over 2,000 agencies and brands to achieve advertising success through precise audience targeting and measurable outcomes. This platform enhances mobile advertising by offering granular data and insights that allow users to tailor campaigns with high specificity. Agencies leverage Simpli.fi to optimize ad spend by focusing on hyper-local targeting, thereby increasing campaign relevance and engagement. Brands benefit from the platform's ability to deliver detailed performance metrics, enabling them to refine their strategies effectively. A notable feature is its capability to integrate seamlessly with existing workflows, allowing teams to manage campaigns efficiently without disrupting current processes.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Simpli.Fi.

Other use cases:

  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Digital Marketing
  • Contract Management
  • Media Buying
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Enter New Markets Internationally Or Locally and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simpli.Fi.

Other priorities:

  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Scale Best Practices
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Simpli.Fi Use-Cases and Business Priorities: Customer Satisfaction Data

Simpli.Fi's features include Dashboard, SEM, and Personalization. and Simpli.Fi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Simpli.Fi analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Simpli.fi is a great tool for the sales teams of Publishers, as it serves as an amazing way to get in front of SMB and Mid Market clients with something that most of the marketing companies they are currently speaking with are not pitching to them...." Peer review by User

Simpli.Fi, YouAppi platform, Digital Turbine, Infillion, Kwanko, etc., all belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simpli.fi is AdTech's leading advertising success platform. It helps over 2,000 agencies and brands achieve measurable results and relevance.

Popular Business Setting

for Simpli.Fi

Top Industries

  • Marketing and Advertising
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Simpli.Fi is popular in Marketing And Advertising, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Simpli.Fi Use Cases

How does Simpli.Fi facilitate Social Media Analytics?

What benefits does Simpli.Fi offer for Campaign Management?

What benefits does Simpli.Fi offer for Sending & Publishing Communications?

What solutions does Simpli.Fi provide for Segmentation And Targeting?

18+ more Business Use Cases

103 buyers and buying teams have used Cuspera to assess how well Simpli.Fi solved their Mobile Advertising needs. Cuspera uses 452 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

Case Studies

Computer Software

CASE STUDY International software company

Simpli.fi helped an international software company boost brand awareness in the U.S. and Europe. The company used Simpli.fi’s programmatic CTV and keyword search retargeting. The campaign focused on ...geo-optimized targeting and site retargeting. The strategy increased web traffic and achieved low CPMs and high video completion rates. The company plans to keep working with Simpli.fi for future growth.

Insurance

CASE STUDY National Health Insurance Provider

Simpli.fi’s ZTV targeting solution helped a national health insurance provider reach seniors eligible for Medicare Advantage plans. The provider wanted to increase applications during open enrollment.... They used Simpli.fi to target high-indexing ZIP codes in six North Carolina markets with CTV ads. The campaign focused on seniors aged 65+ and drove viewers to a Medicare Advantage webpage. In the first six weeks, the campaign achieved an overall eCPM of $16.13.

Retail

CASE STUDY national farm supply retailer

Simpli.fi helped a national farm supply retailer boost in-store visits and online sales. The retailer used Simpli.fi’s display and audio solutions for programmatic advertising. They targeted shoppers... within a 20-mile radius of 134 stores using addressable audience curation and geo-fencing. The campaign included keyword search retargeting for farming supplies. The strategy increased both foot traffic and online transactions across the Midwest.

Financial Services

CASE STUDY A national financial services and online banking lender

Simpli.fi’s Native targeting solution helped a national financial services and online banking lender increase personal loan applications. The lender used Simpli.fi to target their CRM list, apply con...textual targeting, and reach third-party audience segments. Simpli.fi’s advanced bidding technology optimized ad spend and performance. The campaign delivered $131,591.66 in efficiency savings, a $3.00 CPM per transaction, and a 45.3% increase in impressions. The campaign drove 718 loan applications at a $218 CPA, outperforming competitors.

Media Production

CASE STUDY Zondra TV Network

Simpli.fi’s ZTV targeting solution helped Zondra TV Network run a hyper-local ad campaign for Ken’s Hardwood BBQ. The campaign used ZIP-based targeting to reach Arizona locals with CTV video ads. It ...achieved a $10.80 CPM and a 96% video completion rate. Customers mentioned seeing the ads before visiting the restaurant. The campaign helped Ken’s Hardwood BBQ win recognition as Southern Arizona’s Best BBQ restaurant in 2023.

Marketing and Advertising

CASE STUDY Duft Watterson

Simpli.fi helped Duft Watterson and Visit Boise increase local foot traffic with a five-month programmatic advertising campaign. They used Simpli.fi’s Addressable Audience Curation and Geo-Fencing to...ols to target over 3.5 million households interested in travel and culture. The campaign focused on both regional and national markets, using custom-shaped geo-fences and over 1,100 conversion zones to track in-person visits. Detailed reporting allowed the team to optimize for a low cost per visit and see which locations drove the most traffic.

Video

Introducing Simpli.fi TV: Insights: Stories: and Trends in Marketing and Advertising

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Peers used Simpli.Fi for advertisement and social media analytics

Simpli.Fi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)

Simpli.Fi Integrations

Simpli.Fi integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.55/5 ★

Read Reviews (77)
Data Export

1.77/5 ★

Read Reviews (25)

Software Failure Risk Guidance

?

for Simpli.Fi

Overall Risk Meter

Low Medium High

Top Failure Risks for Simpli.Fi

Simpli.fi Holdings, Inc. News

Executive

Simpli.fi Appoints Cali Tran as New Chief Executive Officer to Spearhead Next Phase of Growth and Innovation; Founder Frost Prioleau Transitions to Executive Chairman - PR Newswire

Simpli.fi has named Cali Tran as chief executive officer, succeeding founder Frost Prioleau, who will move to executive chairman. This leadership transition aims to drive Simpli.fis next phase of growth and product innovation in the advertising technology sector.

M&A

SimpliFi Announces Merger with Staffency, a TotalMed Company, to Enhance Workforce Solutions - PR Newswire

SimpliFi has merged with Staffency, a TotalMed company, to strengthen its workforce solutions offerings. This merger combines SimpliFis technology-driven staffing platform with Staffencys managed services, aiming to deliver enhanced workforce management for healthcare organizations.

Partnership

Simpli.fi and Bombora Partnership Expands Native Contextual Offering with First-To-Market B2B Targeting Solution

Simpli.fi and Bombora have formed a partnership to launch a first-to-market B2B targeting solution. This collaboration expands Simpli.fis native contextual advertising capabilities by integrating Bomboras B2B intent data. The joint offering enables advertisers to reach business audiences more effectively using advanced contextual and intent-driven targeting.

Product

Simpli.fi Launches Next-Generation AI-Powered Advertising Solutions to Streamline and Improve Marketing for Companies of All Sizes - PR Newswire

Simpli.fi has introduced AI-powered advertising solutions to enhance marketing efficiency for businesses of all sizes.

Simpli.fi Holdings, Inc. Profile

Company Name

Simpli.fi Holdings, Inc.

Company Website

https://simpli.fi/

Year Founded

2010

HQ Location

1407 Texas Street Suite 202 Fort Worth, Texas 76102

Employees

51-100

Social

Financials

M&A