Simpli.Fi Overview

Simpli.fi empowers over 2,000 agencies and brands to achieve advertising success through precise audience targeting and measurable outcomes. This platform enhances mobile advertising by offering granular data and insights that allow users to tailor campaigns with high specificity. Agencies leverage Simpli.fi to optimize ad spend by focusing on hyper-local targeting, thereby increasing campaign relevance and engagement. Brands benefit from the platform's ability to deliver detailed performance metrics, enabling them to refine their strategies effectively. A notable feature is its capability to integrate seamlessly with existing workflows, allowing teams to manage campaigns efficiently without disrupting current processes.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Simpli.Fi.

Other use cases:

  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Digital Marketing
  • Contract Management
  • Media Buying
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Enter New Markets Internationally Or Locally and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simpli.Fi.

Other priorities:

  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Scale Best Practices
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Simpli.Fi Use-Cases and Business Priorities: Customer Satisfaction Data

Simpli.Fi's features include Dashboard, SEM, and Personalization. and Simpli.Fi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Simpli.Fi analytics capabilities include Analytics, and Custom Reports.

Reviews

"...After several months of working with Simpli.fi every day, I now feel comfortable with booking and managing campaigns, and am happy to troubleshoot some problems that would have panicked me in the early days...." Peer review by Administrator

Simpli.Fi, YouAppi platform, Digital Turbine, Infillion, Kwanko, etc., all belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simpli.fi is AdTech's leading advertising success platform. It helps over 2,000 agencies and brands achieve measurable results and relevance.

Popular Business Setting

for Simpli.Fi

Top Industries

  • Marketing and Advertising
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Simpli.Fi is popular in Marketing And Advertising, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Simpli.Fi Use Cases

How efficiently Does Simpli.Fi manage your Social Media Analytics?

How can Simpli.Fi optimize your Campaign Management Workflow?

What Are the key features of Simpli.Fi for Sending & Publishing Communications?

Why is Simpli.Fi the best choice for Segmentation And Targeting?

103 buyers and buying teams have used Cuspera to assess how well Simpli.Fi solved their Mobile Advertising needs. Cuspera uses 452 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Advertising needs.

Case Studies

Media Production

CASE STUDY Zondra TV Network

Simpli.fi’s ZTV targeting solution helped Zondra TV Network run a hyper-local ad campaign for Ken’s Hardwood BBQ. The campaign used ZIP-based targeting to reach Arizona locals with CTV video ads. It ...achieved a $10.80 CPM and a 96% video completion rate. Customers mentioned seeing the ads before visiting the restaurant. The campaign helped Ken’s Hardwood BBQ win recognition as Southern Arizona’s Best BBQ restaurant in 2023.

Automotive

CASE STUDY A Florida automotive dealer

Simpli.fi helped a Florida automotive dealer boost website searches and dealership visits for a Memorial Day sales event. The dealer and their agency used Simpli.fi’s platform for advanced CTV soluti...ons, addressable geo-fencing, and cross-device targeting. They built a custom audience of 250,500 households likely to buy a car and targeted both online and in-person shoppers. The campaign achieved a cost per action much lower than the average vehicle purchase. The dealer plans to keep working with Simpli.fi for future growth.

Education

CASE STUDY An accredited online college

Simpli.fi’s CTV solutions helped an accredited online college boost awareness and student enrollment. The college, working with its agency, used Simpli.fi for a data-driven CTV campaign with addressa...ble audience curation and behavioral targeting. The campaign aimed for a 95% video completion rate and low cost per action for online applications. The campaign exceeded key performance indicators, leading to more enrollments and an extended partnership for future recruitment.

Entertainment

CASE STUDY A leading regional entertainment destination (with its advertising agency)

Simpli.fi helped a large regional entertainment destination boost season pass sales and increase local foot traffic. The brand and its agency used Simpli.fi’s programmatic advertising platform, inclu...ding location-based targeting and lookalike audiences. They targeted nearly 2.5 million households across 4,600 cities using addressable geo-fencing. The campaign increased attendance and season pass purchases, showing the impact of data-driven marketing and precise audience targeting.

Retail

CASE STUDY one of the largest national commercial retailers in the home improvement industry

Simpli.fi helped a leading national home improvement retailer boost sales using site retargeting and addressable geo-fencing. The retailer targeted past website visitors and previous in-store buyers ...with display ads based on location and online behavior. Simpli.fi’s platform matched addresses to property boundaries and served ads to likely buyers. The campaign used transaction value reporting to track results. In six months, the retailer generated over $37 million in online sales from more than 85,000 online conversions.

Information Technology and Services

CASE STUDY A leading enterprise AI and cloud provider

Simpli.fi and Bombora helped a leading enterprise AI and cloud provider reach decision-makers with B2B contextual targeting and real-time intent data. The campaign delivered over 22.7 million impress...ions and achieved a blended eCPM of $3.12. This resulted in $463,292.97 in efficiency savings compared to typical enterprise technology CPM benchmarks. The solution targeted high-value segments like artificial intelligence, cloud, and IT security. The company connected with buyers at the right moment, driving both reach and cost efficiency.

Video

Introducing Simpli.fi TV: Insights: Stories: and Trends in Marketing and Advertising

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Peers used Simpli.Fi for advertisement and social media analytics

Simpli.Fi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)

Simpli.Fi Integrations

Simpli.Fi integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.55/5 ★

Read Reviews (77)
Data Export

1.77/5 ★

Read Reviews (25)

Software Failure Risk Guidance

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for Simpli.Fi

Overall Risk Meter

Low Medium High

Top Failure Risks for Simpli.Fi

Simpli.fi Holdings, Inc. News

Awards

Simpli.fi Earns Finalist Honors in the 2025 AdExchanger Awards

Simpli.fi has been named a finalist for the "Most Innovative Use of CTV Technology" in the 2025 AdExchanger Awards. The recognition highlights their campaign with Ankin Law, which utilized Connected TV and cross-device tactics to achieve significant client growth. The campaign delivered over 12 million impressions and reached 1.2 million individuals, showcasing Simpli.fi's advanced advertising capabilities.

Awards

Simpli.fi Wins Best Overall AdTech Company at MarTech Awards - MarTech Cube

Simpli.fi has been awarded "Best Overall AdTech Company" at the 2025 MarTech Breakthrough Awards. The recognition highlights Simpli.fi's innovative programmatic advertising solutions, including its Demand-Side Platform (DSP) and ZTV solution, which enable precise audience targeting and real-time campaign optimization. This award underscores Simpli.fi's commitment to transforming programmatic advertising and making it accessible to businesses of all sizes.

Awards

Simpli.fi Named "Best Overall AdTech Company" in 8th Annual MarTech Breakthrough Awards

Simpli.fi has been recognized as the "Best Overall AdTech Company" in the 8th Annual MarTech Breakthrough Awards. This award highlights Simpli.fi's innovative contributions to programmatic advertising, particularly through its Demand-Side Platform (DSP) and ZTV solution. These tools empower advertisers with real-time data targeting and cost-efficient CTV campaigns, enhancing audience engagement and maximizing advertising impact.

Executive

Simpli.fi Names Cali Tran CEO as Founder Becomes Chairman

Simpli.fi has appointed Cali Tran as the new CEO, effective June 16, 2025, as part of a strategic succession plan. Founder Frost Prioleau transitions to Executive Chairman. Tran, previously CEO of Cision, brings extensive experience in media and digital marketing, aiming to drive transformative growth and innovation at Simpli.fi.

Simpli.fi Holdings, Inc. Profile

Company Name

Simpli.fi Holdings, Inc.

Company Website

https://simpli.fi/

Year Founded

2010

HQ Location

1407 Texas Street Suite 202 Fort Worth, Texas 76102

Employees

51-100

Social

Financials

M&A