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Latest Product Updates and Feature Enhancements on Basis
News: AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption - Basis Technologies
Basis Technologies reports that artificial intelligence has become a core standard in digital agency workflows, with nearly full industry adoption. The company highlights its AI-driven automation fea...tures within its advertising automation platform, including automated planning, performance, measurement, and billing. Basis Technologies positions its platform as essential for agencies seeking efficiency and scalability in omnichannel digital advertising.
Basis Technologies Names Mike Hoyle as EVP of Artificial Intelligence - MarTech Cube
Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle will lead the integration of AI into Basis' advertising automation platform, enhancing featur...es like media planning and campaign optimization. His experience at Amazon and previous role at Basis will support the alignment of product, engineering, and data science teams to advance AI-driven solutions.
Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence - Yahoo Finance
Basis Technologies appointed Mike Hoyle as executive vice president of artificial intelligence. Hoyle will lead the integration of AI and machine learning into the Basis advertising automation platfo...rm, driving innovation in digital media planning, execution, and reporting. Hoyle previously led product development for Amazon's Sponsored Product Ads, focusing on AI-driven ad optimization.
Basis Technologies Names Mike Hoyle as Executive Vice
Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle, previously at Amazon, will lead AI integration into Basis' advertising platform, enhancing m...edia planning, campaign optimization, and reporting. His role aims to align product, engineering, and data science teams to advance Basis' AI capabilities.
Basis Technologies Appoints Mark McEachran to VP of Product DSP - MarTech Cube
Basis Technologies has appointed Mark McEachran as vice president of product for its demand-side platform (DSP). McEachran will oversee product strategy and innovation for Basis Technologies programm...atic advertising technology, focusing on enhancing digital advertising capabilities for marketers and agencies.
Basis Technologies Appoints Mark McEachran to Vice President of Product - DSP - TradingView
Basis Technologies has appointed Mark McEachran as Vice President of Product - DSP. With over 20 years in programmatic advertising, McEachran will enhance Basis' DSP capabilities, focusing on challen...ges like cookie deprecation and supply chain optimization. His leadership aims to advance Basis' position in the programmatic advertising space.
News: Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence - Basis Technologies
Basis Technologies appointed Mike Hoyle as executive vice president of artificial intelligence. Hoyle will lead the companys AI strategy, focusing on enhancing digital advertising automation and inte...grating advanced AI capabilities across Basis Technologies platform.
News: Basis Technologies Appoints Mark McEachran to Vice President of Product - DSP - Basis Technologies
Basis Technologies has appointed Mark McEachran as vice president of product for its demand side platform (DSP). McEachran will lead product strategy and development for Basis Technologies' programma...tic advertising solutions, focusing on cross-device targeting, automation, and digital media activation.
How New Regulations Are Reshaping Social Media Advertising
New regulations are changing social media advertising, impacting technology and business strategies, with Basis Technologies offering solutions for compliance and automation to enhance digital media ...productivity.
How Media Agencies Can Help Their Clients Get Ahead of Signal Loss
Media agencies use Basis Technologies to navigate signal loss with automated, compliant digital advertising solutions, enhancing speed, accuracy, and cross-channel media activation.
