Latest News & Updates on Basis

Basis and Cint have partnered to integrate Cint's Lucid Measurement platform into Basis's advertising platform, enabling real-time brand lift measurement during campaigns. This integration automates ...media tracking and provides daily insights on brand awareness, ad recall, and purchase intent, allowing advertisers to adjust strategies mid-campaign. The collaboration aims to streamline brand measurement within programmatic advertising workflows.
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Basis and Cint have integrated Cint's Lucid Measurement platform into Basis's advertising platform, enabling real-time brand lift measurement during campaigns. This integration automates media monito...ring and delivers daily insights on brand awareness, ad recall, and purchase intent. The partnership aims to streamline campaign execution and enhance advertisers' ability to optimize strategies mid-campaign.
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Basis Technologies Inc has integrated Cint Group AB's brand measurement technology into its platform, enabling real-time brand lift studies for omnichannel campaigns. This integration allows advertis...ers to measure brand awareness, ad recall, and purchase intent, providing insights for in-flight campaign optimization. The partnership enhances the agility and effectiveness of advertising strategies within the Basis platform.
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Basis has partnered with Cint to integrate brand lift measurement capabilities into its platform, enhancing real-time advertising insights. This integration allows advertisers to conduct brand lift s...tudies and assess metrics like awareness and purchase intent while executing omnichannel campaigns. The partnership leverages Cint’s Lucid Measurement technology, reducing survey launch times and supporting data-driven decision-making in advertising strategies.
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Basis has integrated Cint's technology to offer real-time brand lift measurement for omnichannel campaigns. This integration allows advertisers to measure awareness, ad recall, and purchase intent du...ring active campaigns, enhancing optimization and providing comprehensive campaign effectiveness insights.
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Basis has integrated Cint's technology into its platform to offer real-time brand lift measurement for omnichannel campaigns. This integration allows advertisers to measure brand awareness, ad recall..., and purchase intent while campaigns are live, enabling in-flight optimization. The collaboration enhances the automation of the advertising process, providing insights for improved campaign effectiveness.
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Basis integrates Infolinks' premium media inventory into its platform, enhancing media workflows for advertisers. This integration allows seamless access to high-impact display, native, and video inv...entory, improving campaign efficiency and performance. It supports omnichannel execution, enabling consistent planning, activation, and measurement across environments.
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Infolinks Media integrates its premium advertising inventory with Basis, enhancing media planning and execution for advertisers. This integration allows seamless access to curated supply, improving c...ampaign efficiency and performance within the Basis platform. It supports omnichannel execution, enabling advertisers to manage campaigns across various environments while maintaining consistency in planning and measurement.
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Basis and InMarket have expanded their strategic partnership to integrate InMarket's audience measurement and optimization capabilities into the Basis platform. This enhancement allows Basis users to... access InMarket's Retail Media Network audiences and incremental sales lift measurement, improving advertising effectiveness across retail, dining, CPG, and automotive verticals.
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Basis has launched Compass, an AI-driven product designed to streamline omnichannel media strategies and campaign activation. The tool automates the conversion of campaign briefs into customizable me...dia plans, reducing planning time by up to 90%. It integrates AI to automate budgeting, channel selection, and audience targeting, enhancing efficiency in the advertising and martech sectors.
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Basis has launched Compass, an AI-powered tool designed to streamline omnichannel media planning and execution. This platform, part of Basis' autonomous advertising system, transforms campaign briefs... into executable media plans across various channels, including programmatic and paid social. Compass aims to reduce planning time and enhance campaign agility, benefiting advertisers and agencies by optimizing workflows and improving response times to market changes.
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Basis launched Compass, an agentic AI tool within its platform, transforming campaign briefs into structured omnichannel media plans. Compass reduces task time by 90% and manual effort by 15%, coveri...ng programmatic, direct, paid search, and social advertising. It exports deliverables to Word and PowerPoint, streamlining media planning and maintaining a closed data loop for faster goal measurement. Announced on April 2, 2026.
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Basis Technologies is leveraging agentic AI to enhance media planning, enabling intelligent systems to autonomously plan, optimize, and execute campaigns. This innovation aims to improve efficiency, ...precision, and scalability in digital advertising by transforming AI from a supportive tool to an active collaborator. Key features include intelligent media planning, automated decision-making, and workflow orchestration, positioning Basis at the forefront of AI-driven marketing innovation.
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Basis introduced Compass, an AI-driven solution for media planning and activation. Compass transforms campaign briefs into omnichannel strategies, integrating programmatic, direct, paid search, and s...ocial advertising. It accelerates campaign creation, allowing media teams to generate plans and presentations quickly. The tool leverages proprietary LLM agents to optimize media strategies, enhancing efficiency and strategic capabilities for brands and agencies.
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Basis has launched Compass, an AI-driven solution that transforms campaign briefs into omnichannel media strategies and plans. This tool accelerates media planning by integrating programmatic, direct..., paid search, and social advertising channels. Compass enables agencies and brands to create customizable, client-ready media plans quickly, enhancing efficiency and strategic capabilities.
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Basis has launched Compass, an agentic campaign planning tool integrated with its DSP, aiming to streamline media planning for marketers. Compass uses first-party and market data to generate omnichan...nel media strategies, reducing pre-activation time. It allows advertisers to upload briefs and analytics, facilitating a collaborative planning process. Future updates will enhance data integration and audience targeting capabilities.
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Basis has launched the Agentic AI solution, designed to enhance omnichannel media operations. This new product aims to streamline media processes and improve efficiency for users.

Basis Technologies and Cint have partnered to offer real-time brand lift measurement across omnichannel campaigns. This collaboration integrates Cint's audience measurement with Basis' media automati...on platform, allowing brands to monitor awareness and purchase intent in real time. The solution addresses the demand for accountable advertising by combining performance metrics with brand building.
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Basis and Mediaocean have integrated Protected by Mediaocean into Basis, enhancing AI-driven media quality and performance signals in campaign activation. This partnership introduces adaptive media q...uality controls, real-time verification, and optimization, enabling marketers to improve decision-making and reduce waste. The integration marks the first phase of their collaboration, aiming to unify media lifecycle processes and enhance advertising management.
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Basis and Mediaocean have integrated Protected by Mediaocean into Basis, enhancing AI-driven media quality and performance signals in campaign activation. This strategic partnership enables marketers... to apply advanced media quality controls and real-time verification within Basis, optimizing campaigns and reducing waste. The integration represents a shift towards a performance-based approach in media quality and verification.
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Airtory has launched its Curated Marketplace globally, partnering with Basis to provide advertisers access to high-impact rich media ad formats through existing media workflows. This collaboration al...lows Basis users to leverage Airtory's creative technology for enhanced engagement and brand impact, simplifying the process of deploying visually compelling ads programmatically.
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Airtory has launched its Curated Marketplace for large-format rich media, with Basis as the launch partner. This collaboration allows advertisers to access high-impact ad formats through Basis's plat...form, enhancing engagement and brand impact. The marketplace aims to simplify access to premium creative formats for advertisers and agencies, expanding beyond Basis to other DSPs.
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Airtory and Basis have launched the Global Curated Marketplace to enhance the accessibility of rich media advertising formats like Skins and Interscrollers across programmatic DSPs. This initiative a...ims to simplify workflows and reduce costs, democratizing premium rich media for marketers. Basis was the inaugural partner for this marketplace, which reflects an industry shift towards scalable creative formats.
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Basis has appointed Christian Hendricks as President to drive the growth of its AI-driven autonomous advertising system. Hendricks, previously a board member, will focus on expanding Basis' market re...ach and enhancing client partnerships. His leadership aims to strengthen Basis' position as a unified operating system for media planning and management, addressing industry inefficiencies and value leakage.
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Basis received a Silver ANA B2 Award for Media Strategy, recognizing its campaign that combined creative storytelling with the automation capabilities of its advertising platform. The campaign engage...d 90% of targeted accounts and increased marketing-attributed revenue, demonstrating the effectiveness of Basis' technology in B2B advertising.
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Basis received a Silver ANA B2 Award for its media strategy in advertising automation, showcasing creative storytelling and measurable business results.

Basis has been named the No. 1 Ad Age Best Place to Work for 2026, marking its third consecutive year at the top. This recognition highlights Basis's commitment to workplace culture, employee empower...ment, and flexibility. The company offers benefits like paid sabbaticals and mental health support, fostering a supportive environment for its staff.
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