Real-World Case Studies and Customer Success Stories with Backbase Engagement Banking Platform

Backbase helped Chinabank replace legacy systems with a scalable digital platform. The bank launched its daily banking MVP in just... 8 months. Chinabank achieved an 82% engagement rate and a 4.7-star App Store rating. Digital onboarding now takes only 5 minutes. The new platform supports over 2.9 million customers and $30 billion in assets. Chinabank can now serve customers faster and attract new users with a modern mobile-first experience.
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Backbase helped BSF rebuild its digital banking platform. BSF saw a 2-4x increase in digital onboarding rates. The app's rating... jumped from under 2.0 to 4.7 stars. User reviews grew from fewer than 200 to about 64,000. The user experience was redesigned for clarity and simplicity. BSF gained speed and control with a flexible, scalable platform.
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Backbase helped WSECU modernize its digital banking by replacing old systems with a unified, composable platform. WSECU launched a new... retail banking app in just 5 months. Member satisfaction reached 82%. Transactions increased by 51% year-on-year. The credit union saw a 39% rise in registered mobile users and a 19% increase in monthly active users. 165,000 members migrated with minimal disruption, and 700,000 transactions were achieved in a single month.
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Backbase helped TPBank revamp its legacy mobile and internet banking system in less than 9 months. The bank migrated 3... million customers to a new platform in under 10 months. TPBank achieved 100% automation and gained access to new fintech partner solutions. The new system uses a microservices architecture for faster product development. TPBank can now deliver more innovative, customer-centric products across channels.
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Backbase helped National Bank of Canada overhaul its business banking platform. The bank aimed to create a flexible, scalable, and... future-ready digital foundation. With Backbase, NBC streamlined internal processes and improved the client web interface. Clients now get personalized features and real-time data. NBC operates on a scalable cloud platform with faster release cycles.
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Backbase helped SGBL launch a new omnichannel digital banking platform. SGBL needed to serve over 300,000 customers across three Middle... Eastern countries during Lebanon’s economic crisis. The bank reduced branches from 70 to 20 and staff from 2,000 to 700, focusing on digital resilience. The solution included self-service onboarding, instant transfers, biometric login, and cardless ATM withdrawals. SGBL integrated legacy systems with a modular, API-driven architecture, maintaining reliable service and enabling growth.
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Backbase helped Bank Muamalat launch ATLAS, Malaysia's first digital-only Islamic banking app. The bank needed to modernize its digital offering... and reach new customer segments fast. With Backbase, they launched the app in just eight months. 58% of users onboarded in three months were new to the bank. Average account onboarding time dropped to four minutes. 96% of funds deposited via ATLAS were fresh funds. Over 50% of users engaged with lifestyle features.
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TPBank used Backbase to drive digital banking innovation. The bank wanted to improve customer experience and lead in digital banking.... Backbase helped TPBank launch new digital services and streamline onboarding. TPBank is now seen as a leader in customer-first banking in Vietnam.
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Backbase Engagement Banking technology helped WSECU boost registered mobile users by 39%. Monthly active users grew by 19% after launching... the Backbase-powered mobile banking app. WSECU used the platform to modernize digital banking and improve member satisfaction. The solution focused on driving adoption and delivering high-touch digital services. WSECU is a leading credit union in Washington State.
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Backbase helped Mauritius Commercial Bank launch a new mobile app in just 11 months. MCB used Backbase to create seamless... digital banking journeys for 1.1 million customers. Customer satisfaction rose above 70% across all segments. Retail transactions increased by 51% year over year. MCB can now introduce new SME app features in 2-3 months. The bank strengthened its leadership in digital banking across the Indian Ocean region.
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Backbase helps Alliant Credit Union deliver a seamless digital banking experience. Alliant needed a scalable platform to boost personalization and... member engagement. Backbase enables hyper-personalized financial journeys and streamlines operations. Alliant now offers industry-leading digital banking features to its 900,000 members. The partnership supports Alliant’s goal to be the top digital-only credit union.
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Backbase helped I&M Bank modernize digital banking across five East African countries. The bank used Backbase to simplify customer journeys... and scale retail and SMB banking. I&M Bank cut customer acquisition costs by 64% and reduced onboarding time by 99%. Cost-to-serve dropped by 72%. The bank now ranks #1 in customer sentiment in Kenya.
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Backbase helped Techcombank, Vietnam’s fifth-largest private bank, modernize its retail and business banking. The bank replaced legacy systems with a... digital-first platform, enabling AI-powered personal finance tools and digital onboarding. Techcombank acquired 1.9 million new retail customers digitally in 2024 and saw a 246% growth in digital banking users. Retail e-banking transaction volume grew by 51.1%. The bank now launches new features weekly and achieved 50% total savings from digital retail banking.
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Backbase helped the National Bank of Bahrain cut customer onboarding time from 180 minutes to just 6 minutes. The bank used... the Backbase Engagement Banking Platform to launch a fully digital onboarding process. This new system increased customer acquisition and boosted retention rates. Manual tasks were reduced, and the bank expanded its product options for cross-selling. NBB’s new mobile app improved the first impression for new customers.
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Backbase helped Evelyn Partners replace its legacy client portal in just 18 months. The firm migrated 35,000 clients to a... new digital platform in one month, achieving 75% portal adoption in 30 days. Evelyn digitized 20 onboarding modules, making client onboarding faster and easier. Clients now access real-time portfolio dashboards and can message advisors directly. The new system supports seamless data flow and enhances white-glove service at scale.
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Evelyn Partners wanted to keep their white-glove service as they grew. They used Backbase to help scale their digital banking... and wealth management. The solution let them offer personal service to more clients. Evelyn Partners improved their digital experience and kept their high-touch approach. This helped them serve more clients without losing quality.
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