Launchmetrics Overview

Launchmetrics Event Management software simplifies the management of in-person, virtual, and hybrid events. Every aspect of an event is efficiently handled with this easy-to-use tool.

Use Cases

Customers recommend Event Management, Sending & Publishing Communications, Contact List Management, as the business use cases that they have been most satisfied with while using Launchmetrics.

Other use cases:

  • Public Relations
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using Launchmetrics.

Other priorities:

See all business priorities See less business priorities

Launchmetrics Use-Cases and Business Priorities: Customer Satisfaction Data

Launchmetrics works with different mediums / channels such as Mobile. and E-Mail.

Reviews

"...It makes our job (PR) so much easier...." Peer review by Angie S., PR assistant, Events Services

Peer review evidence (same sources as the product rating summary)

"...This is hands down the best tool we have for event management...." Peer review by Verified Reviewer, Marketing and Advertising
"...The event management software lets every guest breeze through check-in with their smartphone or RFID embedded invite, and allows you to send customized welcome emails upon arrival. ..." Events Management Software
"...Very user friendly platform Have contacted customer service several times and they have responded promptyly. ...." Peer review by Sindy S., Junior PR and Marketing Co ordinator, Marketing and Advertising

Launchmetrics, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Launchmetrics

Top Industries

  • Marketing and Advertising
  • Media Production
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Launchmetrics is popular in Marketing And Advertising, Media Production, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

Launchmetrics Customer wins, Customer success stories, Case studies

What makes Launchmetrics ideal for Event Management?

What Are the key features of Launchmetrics for Contact List Management?

Jacquemus - Fashion

Launchmetrics helped Jacquemus fix problems with sample management and campaign tracking. The brand used to rely on manual systems and spreadsheets, which made it hard to track samples and measure PR... results. With Launchmetrics Samples and Events, Jacquemus reduced sample loss and improved team efficiency. They delivered 30% more samples and joined more fashion events, generating €1.7M MIV® during F/W 2021. Launchmetrics Discover gave them data to make better PR decisions and find the best channels for their brand.

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Fusalp - Fashion

Launchmetrics Digital Showroom Software helped Fusalp organize and share brand visuals more efficiently. The PR team used the content amplification feature to reach over 2,000 key industry voices and... 500 publications. Media monitoring tools enabled Fusalp to track PR coverage across print, social, and online channels. The platform provided monthly data reports and benchmarking, helping the team measure PR effectiveness and compare performance with competitors. Fusalp improved marketing effectiveness and created new PR opportunities.

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DLX - Marketing And Advertising

DLX used Launchmetrics Samples + Events to help grow from a local to a global agency. The challenge was to keep high quality service while expanding and digitalizing their processes. Launchmetrics he...lped DLX speed up check-in and seating, create attendance reports with one click, and manage sample sets more easily. The agency now runs more efficient and streamlined operations. DLX can deliver better experiences for fashion and beauty clients.

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SACHAJUAN - Beauty

Discover by Launchmetrics helps SACHAJUAN track media mentions and sales performance. The brand wanted better visibility over marketing and PR efforts. They use MIV® to compare sales by region and ho...ld teams accountable. The PR team now monitors 1400+ print and online sources. SACHAJUAN has a global view of marketing performance and uses one metric to guide strategy.

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Paul Smith - Fashion

Launchmetrics helped Paul Smith improve PR management. The team replaced manual spreadsheets with a digital system. They tracked samples and managed events using Launchmetrics tools. Paul Smith sent ...over 600 samples during PFW SS23. They managed events with more than 1,000 attendees. The PR team now handles contacts across HQ and three regional offices more easily.

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Lacoste - Fashion

Launchmetrics Brand Performance Cloud helped Lacoste improve brand performance and team efficiency. Lacoste faced challenges with changing consumer preferences and unorganized information. The soluti...on provided sample management, event organization, and media impact measurement. Lacoste reduced the number of sample sets and improved inventory efficiency. The team gained better visibility and increased the impact of communication activities. These changes supported new strategies for global brand growth.

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Launchmetrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

2.66/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

2.66/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for Launchmetrics

Top Failure Risks for Launchmetrics

Launchmetrics News

Product

meet launchmetrics timeslots

Launchmetrics introduces Timeslots, a new feature designed to optimize scheduling and enhance event management for fashion and luxury brands.

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Product

Fall/Winter 2026-2027 Fashion Week Data and Insights by Launchmetrics

Launchmetrics released its Fashion Week Reports for Fall/Winter 2026-2027, offering insights into brand performance across New York, London, Milan, and Paris. The reports highlight key strategies and brand rankings based on Media Impact Value (MIV), a metric refined with AI and machine learning to measure media impact. These insights help brands understand strategies that sustain attention and convert visibility into influence in the competitive fashion industry.

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Product

Mens Fall/Winter 2026-2027 and Haute Couture Spring/Summer 2026: Data and Insights by Launchmetrics

Launchmetrics has released its latest Fashion Week reports, providing insights into brand performance during the Mens Fall/Winter 2026-2027 and Haute Couture Spring/Summer 2026 events. The reports highlight strategies that enhance media impact, using Launchmetrics Media Impact Value (MIV) metric. This AI-driven tool evaluates brand influence across various channels, offering a comprehensive analysis of industry trends and brand strategies.

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M&A

Lectra acquires the majority of the capital of Launchmetrics - Launchmetrics

Lectra has acquired 50.3% of Launchmetrics for approximately $85 million, with plans to acquire the remaining shares in stages by 2030. This acquisition enhances Lectra's capabilities in the fashion market by integrating Launchmetrics' cloud-based SaaS platform for brand performance, leveraging AI and data analytics. The total acquisition cost is expected to be between $200 and $240 million, based on projected growth.

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Launchmetrics Profile

Company Name

Launchmetrics

Company Website

https://www.launchmetrics.com/

HQ Location

New York, NY

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE