Launchmetrics: Use-Cases, Insights and Reviews | 2025 Cuspera

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Build the Brand Performance you need to stand out in the Market

Launchmetrics Overview

Launchmetrics Event Management software simplifies the management of in-person, virtual, and hybrid events. Every aspect of an event is efficiently handled with this easy-to-use tool.

Use Cases

Customers recommend Event Management, Sending & Publishing Communications, Contact List Management, as the business use cases that they have been most satisfied with while using Launchmetrics.

Other use cases:

Public Relations

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Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using Launchmetrics.

Other priorities:

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Launchmetrics Use-Cases and Business Priorities: Customer Satisfaction Data

Launchmetrics works with different mediums / channels such as Mobile. and E-Mail.

Reviews

"...This is hands down the best tool we have for event management...." Peer review by Verified Reviewer, Marketing and Advertising

Launchmetrics, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Launchmetrics

Top Industries

Marketing and Advertising
Media Production
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Large Enterprise

Launchmetrics is popular in Marketing And Advertising, Media Production, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Launchmetrics Use Cases

What benefits does Launchmetrics offer for Event Management?

What benefits does Launchmetrics offer for Contact List Management?

Case Studies

CASE STUDY SACHAJUAN

Discover by Launchmetrics helps SACHAJUAN track media mentions and sales performance. The brand wanted better visibility over marketing and PR efforts. They use MIV® to compare sales by region and ho...ld teams accountable. The PR team now monitors 1400+ print and online sources. SACHAJUAN has a global view of marketing performance and uses one metric to guide strategy.

CASE STUDY Fusalp

Launchmetrics Digital Showroom Software helped Fusalp organize and share brand visuals more efficiently. The PR team used the content amplification feature to reach over 2,000 key industry voices and... 500 publications. Media monitoring tools enabled Fusalp to track PR coverage across print, social, and online channels. The platform provided monthly data reports and benchmarking, helping the team measure PR effectiveness and compare performance with competitors. Fusalp improved marketing effectiveness and created new PR opportunities.

CASE STUDY Lacoste

Launchmetrics Brand Performance Cloud helped Lacoste improve brand performance and team efficiency. Lacoste faced challenges with changing consumer preferences and unorganized information. The soluti...on provided sample management, event organization, and media impact measurement. Lacoste reduced the number of sample sets and improved inventory efficiency. The team gained better visibility and increased the impact of communication activities. These changes supported new strategies for global brand growth.

CASE STUDY Paul Smith

Launchmetrics helped Paul Smith improve PR management. The team replaced manual spreadsheets with a digital system. They tracked samples and managed events using Launchmetrics tools. Paul Smith sent ...over 600 samples during PFW SS23. They managed events with more than 1,000 attendees. The PR team now handles contacts across HQ and three regional offices more easily.

CASE STUDY Jacquemus

Launchmetrics helped Jacquemus fix problems with sample management and campaign tracking. The brand used to rely on manual systems and spreadsheets, which made it hard to track samples and measure PR... results. With Launchmetrics Samples and Events, Jacquemus reduced sample loss and improved team efficiency. They delivered 30% more samples and joined more fashion events, generating €1.7M MIV® during F/W 2021. Launchmetrics Discover gave them data to make better PR decisions and find the best channels for their brand.

Marketing and Advertising

CASE STUDY DLX

DLX used Launchmetrics Samples + Events to help grow from a local to a global agency. The challenge was to keep high quality service while expanding and digitalizing their processes. Launchmetrics he...lped DLX speed up check-in and seating, create attendance reports with one click, and manage sample sets more easily. The agency now runs more efficient and streamlined operations. DLX can deliver better experiences for fashion and beauty clients.

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FEATURE	RATINGS AND REVIEWS
Custom Reports	2.66/5 ★ Read Reviews (18)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	2.66/5 ★ Read Reviews (18)

Software Failure Risk Guidance

for Launchmetrics

Top Failure Risks for Launchmetrics

Launchmetrics News

M&A 20/08/2025

Lectra acquires the majority of the capital of Launchmetrics - Launchmetrics

Lectra has acquired 50.3% of Launchmetrics for approximately $85 million, with plans to acquire the remaining shares in stages by 2030. This acquisition enhances Lectra's capabilities in the fashion market by integrating Launchmetrics' cloud-based SaaS platform for brand performance, leveraging AI and data analytics. The total acquisition cost is expected to be between $200 and $240 million, based on projected growth.

Partnership 20/08/2025

Launchmetrics announces partnership with daydreamer

Launchmetrics has partnered with daydreamer, a media and branding agency, to offer brand performance tools in the UAE. This collaboration makes daydreamer the exclusive reseller of Launchmetrics' software, providing access to various applications like Sample Management, Event Organization, and PR/Media Monitoring. The partnership aims to enhance brand performance for Fashion, Luxury, and Beauty brands in the region.

Launchmetrics Profile

Company Name

Launchmetrics

Company Website

https://www.launchmetrics.com/

HQ Location

New York, NY

Employees

101-250

Social

Financials

PRIVATE