ARCS® Overview

Marketing Systems Group offers online survey tools tailored for qualitative research, addressing the challenges of data collection and analysis. These tools simplify the research process, ensuring high-quality outcomes. The software facilitates efficient participant check-ins and integrates sophisticated GIS capabilities, enhancing geographical data analysis. Additionally, it supports incentive management through ARCS Pay, motivating participant engagement. This suite is ideal for businesses seeking to streamline their research methodologies and gain actionable insights from customer feedback.

Use Cases

Customers recommend Engagement Management, Market Research, Workflow Management, as the business use cases that they have been most satisfied with while using ARCS®.

Other use cases:

  • Sales Incentive Management
  • Campaign Management
  • Loyalty Management
  • Offer Management
  • Contract Management
  • Digital Signature
  • Product Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using ARCS®.

ARCS® Use-Cases and Business Priorities: Customer Satisfaction Data

ARCS® works with different mediums / channels such as E-Mail. and Promotions.

ARCS®'s features include Rewards, Gamification, and Feedback Surveys. and ARCS® support capabilities include 24/7 Support, AI Powered, Email Support, etc. also ARCS® analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Our fully integrated email and messaging platform allow you to engage with your panel members and keep track of your touch points, studies they participated in, their answers, scheduling, reminding and incentive tracking...." Peer review from Marketing Systems Group

Peer review evidence (same sources as the product rating summary)

"...Online, Mobile, Live Agents, IVR, ARCS helps you control how you engage with participants. ..." Marketing Systems Group
"...Marketing Systems Group is the leader in providing innovative products and services to the research industry. ..." Marketing Systems Group
"...Strong workflow to support our policies, procedures, and processes...." Peer review by Bill M., SVP of Loan Operations, Banking

ARCS®, belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Arcs and ARCS are products of Marketing Systems Group. The company leads in offering innovative research industry solutions.

Popular Business Setting

for ARCS®

Top Industries

  • Banking
  • Research

Popular in

  • Mid Market
  • Enterprise
  • Small Business

ARCS® is popular in Banking, and Research, and is widely used by Mid Market, Enterprise, and Small Business.

ARCS® Customer wins, Customer success stories, Case studies

How can ARCS® enhance your Engagement Management process?

What benefits does ARCS® offer for Market Research?

How can ARCS® optimize your Workflow Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well ARCS® solved their Customer Feedback Management needs. Cuspera uses 165 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

A client who delivers farm-fresh fruits and vegetables that would otherwise go to waste - Food & Beverages - Small

Marketing Systems Group used data fusion and advanced analytics to help a food delivery client understand their customers. The client wanted to identify profitable and loyal customers and expand into... new markets. MSG combined internal customer data with external geodemographic and behavioral data. They mapped customer locations and used classification and regression to find key predictors of satisfaction. Spatial and cluster analysis helped locate new markets with similar customer profiles.

 

Harvard University (GVT 1010 Undergraduate Survey Research class) - Education - Very Large

Cambridge, USA

MSG provided an address-based sample and expert consultation to Harvard University's GVT 1010 class. Students used these resources to run a multi-mode survey on urban and suburban attitudes in Boston.... The project achieved a high response rate and statistically sound results. MSG's support gave students access to professional survey tools they could not otherwise use. Professor Harrison praised MSG for making advanced research possible for his class.

lightning

Peers used ARCS® for engagement management and market research

ARCS® Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Analytics

4.40/5

Read Reviews (5)
Custom Reports

4.17/5

Read Reviews (39)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Analytics

4.40/5

Read Reviews (5)
Custom Reports

4.17/5

Read Reviews (39)

Software Failure Risk Guidance

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for ARCS®

Top Failure Risks for ARCS®

MSG Networks Inc. News

Product

Advanced Cellular Frame | Marketing Systems Group

Marketing Systems Group has launched the Advanced Cellular Frame, a tool that enhances data accuracy by integrating enriched data sources for identity authentication and validation. This tool improves the linkage of cellular numbers to names and addresses, covering over 90% of US cellular numbers. It adheres to CCPA and GDPR compliance standards.

Product

Security Statement | Marketing Systems Group

Marketing Systems Group has achieved ISO 27001:2022 certification, affirming its commitment to high information security standards. This certification applies to all MSG products, including GENESYS Sampling and call center solutions. The company emphasizes continuous improvement and compliance with security laws to ensure data integrity and reliability.

MSG Networks Inc. Profile

Company Name

MSG Networks Inc.

HQ Location

755 BUSINESS CENTER DRIVE, SUITE 200, HORSHAM, PA 19044, US

Employees

11-50

Social

Financials

PRIVATE