Aprimo Overview

Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.

Use Cases

Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.

Other use cases:

  • Content Management
  • Campaign Management
  • Collaboration
  • Channel Marketing
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
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Business Priorities

Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Efficiency
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Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo works with different mediums / channels such as E-Mail, and Website,

Aprimo's features include Microsites, and Personalization.


"...Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by IDI have found other software products like Eloqua easier/better for email build/send...." Peer review by Employee in Marketing

Aprimo, Crownpeak Digital Experience Management (dxm), etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Aprimo

Top Industries

  • Information Technology and Services
  • Retail
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Aprimo Use Cases

How efficiently Does Aprimo manage your Digital Marketing?

Aprimo helps marketers manage their digital marketing efforts. It provides tools to organize and manage digital assets, including images and videos. Aprimo also uses data to understand customer behavior and improve marketing campaigns.
"...Dive deeper to manage marketing resources, digital content, and media assets of all file types...." Marketing Resource Management Software

How can Aprimo enhance your Communication Management process?

Aprimo helps digital marketers manage their communication efforts. It tracks customer experiences across various channels like email, websites, and forms. Aprimo integrates with other platforms to streamline content creation and delivery.
"...The partnership between Aprimo and Episerver creates the industry s most powerful and scalable solution that simplifies the process of creating and publishing marketing and eCommerce into a personalized customer experience. ..." Aprimo and Episerver form Strategic Partnership to Create Industry s First Ideation to Experience Solution

What benefits does Aprimo offer for Workflow Management?

What Are the key features of Aprimo for Content Management?

What makes Aprimo ideal for Campaign Management?

25+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.


Aprimo AI

Video Thumbnail

Peers used Aprimo for digital marketing and communication management

Aprimo Features

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  • Medium
  • High
AI Powered


Read Reviews (8)
Custom Reports


Read Reviews (31)


Read Reviews (6)
AI Powered


Read Reviews (8)
Custom Reports


Read Reviews (31)


Read Reviews (6)

Software Failure Risk Guidance


for Aprimo

Overall Risk Meter

Low Medium High

Top Failure Risks for Aprimo

aprimo News

Aprimo Acquires Personify XP - Destination CRM

Aprimo, a provider of digital asset management (DAM) and content solutions, has acquired Personify XP, a ;content personalization and real-time ... - source

25 Jun 2024

Aprimo Announces Acquisition of Personify XP to Extend Digital Asset Management for Real ...

Aprimo will leverage Personify for: Content Personalization: Real-time creation and delivery of images and variants based on modular assets in the DAM ... - source

23 Jun 2024

aprimo Profile

Company Name


Company Website


Year Founded


HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606