Aprimo Overview
This is a summary of the comprehensive capabilities and benefits of Aprimo based on over 274 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Aprimo, Crownpeak Digital Experience Management (dxm), etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Aprimo is right for your needs? Our Cuspera AI engine can evaluate how Aprimo fits your specific business needs, industry, and context. Get your personalized assessment report today.
Aprimo supports business activities such as:
- Digital Marketing
- Communication Management
- Workflow Management
- Content Management
- Campaign Management
Aprimo can help you with many business goals, such as Enter New Markets Internationally Or Locally, Scale Best Practices, Improve ROI, Acquire Customers, Grow Market Share, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, Aprimo's capabilities include Microsites, and Personalization.
Aprimo was founded in 2012. Information Technology and Services Vertical is its biggest customer base.
Reviews
"...The partnership brings together Aprimo s market-leading Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen. ..." Aprimo and Episerver form Strategic Partnership to Create Industry s First Ideation to Experience Solution
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities peers achieved using Aprimo.
Use Cases
Peers recommend Digital Marketing , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Aprimo.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Digital Marketing with E-Mail and Website |
4.92/5 ★ |
"...The partnership brings together Aprimo s market-leading Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen. ..." Aprimo and Episerver form Strategic Partnership to Create Industry s First Ideation to Experience Solution |
| Communication Management with E-Mail and Website |
4.89/5 ★ |
"...Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by IDI have found other software products like Eloqua easier/better for email build/send...." Peer review by Employee in Marketing |
| tracking & monitoring communications |
4.86/5 ★ |
"...Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads...." Peer review by Ricardo Camargo, Corporate Communications, Imagem – Soluções de Inteligência Geográfica |
| sending & publishing communications |
4.15/5 ★ |
"...Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by IDI have found other software products like Eloqua easier/better for email build/send...." Peer review by Employee in Marketing |
| Workflow Management |
4.47/5 ★ |
"...The robust workflow engine allowed us to streamline the campaign workflow for all business units into one template, incorporating all the stakeholders- program management, list management, Legal, Compliance, Response and Contact Management...." Peer review by Ryan LaForge, Marketing Systems Manager, AT&T |
| PEER EXPERIENCES | |
|---|---|
| Digital Marketing with E-Mail and Website |
4.92/5 ★ |
"...The partnership brings together Aprimo s market-leading Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions to Episerver Digital Experience Cloud, which puts commerce, content, and marketing on one screen. ..." Aprimo and Episerver form Strategic Partnership to Create Industry s First Ideation to Experience Solution |
|
| Communication Management with E-Mail and Website |
4.89/5 ★ |
"...Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by IDI have found other software products like Eloqua easier/better for email build/send...." Peer review by Employee in Marketing |
|
| tracking & monitoring communications |
4.89/5 ★ |
| sending & publishing communications |
4.89/5 ★ |
| Workflow Management |
4.47/5 ★ |
"...The robust workflow engine allowed us to streamline the campaign workflow for all business units into one template, incorporating all the stakeholders- program management, list management, Legal, Compliance, Response and Contact Management...." Peer review by Ryan LaForge, Marketing Systems Manager, AT&T |
|
25+ more Business Use Cases
Our AI advisor, Wyz, harnessed 274 insights from peers and experts to help you assess how these Aprimo use cases fit your Marketing Automation needs.
Popular Business Setting
for Aprimo
Top Industries
- Information Technology and Services
- Retail
- Financial Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Peers used Aprimo to Enter new markets internationally or locally and Scale best practices
Aprimo Alternatives
Peer and Expert Opinion on Features
for Aprimo
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Microsites | Read Reviews (12) |
| Personalization | Read Reviews (9) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Microsites | Read Reviews (12) |
| Personalization | Read Reviews (9) |
IT and Other Capabilities
for Aprimo
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (16) |
| Data Import | Read Reviews (28) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (16) |
| Data Import | Read Reviews (28) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (13) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (13) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
Software Failure Risk Guidance
?for Aprimo
Overall Risk Meter
Top Failure Risks for Aprimo
Vendor Profile Details
HQ Location
230 W Monroe Street, Suite 1200 Chicago, IL 60606
Employees
10001+
Social
Financials
PRIVATE
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