Aprimo Plan & Spend Overview

Aprimo's marketing budget software optimizes performance by automating budgeting and streamlining strategic planning. Global visibility is gained for better financial management.

Use Cases

Customers recommend Performance Management, Proposal & Quote Management, Advertisement, as the business use cases that they have been most satisfied with while using Aprimo Plan & Spend.

Other use cases:

  • Billing And Invoice Management
  • Helpdesk Management
  • Workflow Management
  • Campaign Management
  • Marketing Mix
  • Channel Marketing
  • Order Management
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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Aprimo Plan & Spend.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
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Aprimo Plan & Spend Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo Plan & Spend works with different mediums / channels such as Social Media. and Website.

Reviews

"...The solution enables marketers to create and approve marketing plans, control budget, track invoices, manage outstanding quotes and vendor information...." Peer review

Aprimo Plan & Spend, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Aprimo Plan & Spend Customer wins, Customer success stories, Case studies

How efficiently Does Aprimo Plan & Spend manage your Performance Management?

How does Aprimo Plan & Spend address your Proposal & Quote Management Challenges?

What makes Aprimo Plan & Spend ideal for Billing And Invoice Management?

Hachette Book Group - Publishing

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

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Aprimo Plan & Spend Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

4.18/5 ★

Read Reviews (10)
Analytics

4.12/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.18/5 ★

Read Reviews (10)
Analytics

4.12/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Aprimo Plan & Spend

Top Failure Risks for Aprimo Plan & Spend

Aprimo US LLC News

Product

DAM for Life Sciences: Validated Audit Trails and FDA-Compliant Version Control

Aprimo offers a Digital Asset Management (DAM) platform tailored for life sciences, ensuring compliance with FDA regulations. It features validated audit trails, FDA-compliant version control, and electronic signatures aligned with 21 CFR Part 11. The platform supports regulated marketing workflows with configurable controls, inspection-ready governance, and robust security measures. Aprimo aids quality teams in validation processes, enhancing traceability and efficiency in managing promotional content.

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Awards

Aprimo Recognized as a Leader Again in the 2025 Gartner Magic Quadrant for Digital Asset Management - Yahoo Finance

Aprimo has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms, marking its continued leadership in the field. The company is noted for its AI-powered platform that enhances content operations, offering features like generative AI search and predictive metadata. Aprimo's solutions help global brands streamline content management and achieve measurable outcomes.

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Product

Aprimo unveils AI agents to revolutionise content operations

Aprimo has launched AI Agents designed to automate content workflows and enhance content operations. These AI Agents, integrated within Aprimo's SMART DAM architecture, include Planning, Librarian, Critic, Compliance, and Production Agents. They aim to increase content creation efficiency by over 80% and improve engagement by up to 30%. The AI Agents autonomously manage tasks, offering proactive guidance and reducing manual intervention.

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Product

Aprimo Launches AI-Powered Future-Ready Content Ops

Aprimo has launched its AI-powered Future-Ready Content Operations, enhancing its digital asset management platform with advanced AI-driven automation, asset discovery, personalization, and strategic planning. The release aims to improve marketing efficiency, asset reuse, and compliance, offering features like Predictive Metadata Dashboard and Compass navigation assistant. These innovations help enterprises deliver personalized experiences and optimize campaign ROI.

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Aprimo US LLC Profile

Company Name

Aprimo US LLC

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

PRIVATE