Aprimo Plan & Spend Overview

Aprimo's marketing budget software optimizes performance by automating budgeting and streamlining strategic planning. Global visibility is gained for better financial management.

Use Cases

Customers recommend Performance Management, Proposal & Quote Management, Advertisement, as the business use cases that they have been most satisfied with while using Aprimo Plan & Spend.

Other use cases:

  • Billing And Invoice Management
  • Helpdesk Management
  • Workflow Management
  • Campaign Management
  • Marketing Mix
  • Channel Marketing
  • Order Management
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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Aprimo Plan & Spend.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
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Aprimo Plan & Spend Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo Plan & Spend works with different mediums / channels such as Social Media. and Website.

Reviews

"...The solution enables marketers to create and approve marketing plans, control budget, track invoices, manage outstanding quotes and vendor information...." Peer review from Aprimo

Aprimo Plan & Spend, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Aprimo Plan & Spend Use Cases

How does Aprimo Plan & Spend facilitate Performance Management?

How efficiently Does Aprimo Plan & Spend manage your Proposal & Quote Management?

What Are the key features of Aprimo Plan & Spend for Billing And Invoice Management?

Case Studies

Publishing

CASE STUDY Hachette Book Group

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

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Aprimo Plan & Spend Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.18/5 ★

Read Reviews (10)
Analytics

4.12/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.18/5 ★

Read Reviews (10)
Analytics

4.12/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Aprimo Plan & Spend

Top Failure Risks for Aprimo Plan & Spend

aprimo News

Product

Aprimo Launches AI Agents to Transform Content Operations with Scalable Automation - Bakersfield.com

Aprimo has launched new AI agents designed to automate and scale content operations. These AI-powered tools integrate with Aprimos digital asset management platform, enabling marketing and creative teams to streamline workflows, accelerate content production, and reduce manual tasks. The release aims to boost operational efficiency and support enterprise content strategies with advanced automation.

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Awards

Why You Need Digital Asset Management in the Brave New World of Generative AI

Aprimo is recognized as a leader in the Gartner 2025 Magic Quadrant for Digital Asset Management, highlighting its strengths in content personalization, productivity, and AI-driven content intelligence.

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Awards

Aprimo Leads in the 2025 Gartner Magic Quadrant for DAM Platforms - Martechcube

Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) platforms.

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Awards

Aprimo Named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms

Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms.

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aprimo Profile

Company Name

aprimo

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

PRIVATE