Aprimo Overview
Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.
Use Cases
Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.
Business Priorities
Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.
Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data
Aprimo works with different mediums / channels such as E-Mail. and Website.
Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.
Reviews
"...As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure...." Peer review by Michael Higgins, Marketing Operations, New York Life Insurance Company
Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Aprimo
Top Industries
- Information Technology and Services
- Retail
- Financial Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Aprimo Customer wins, Customer success stories, Case studies
What makes Aprimo ideal for Digital Marketing?
What solutions does Aprimo provide for Communication Management?
How efficiently Does Aprimo manage your Workflow Management?
What makes Aprimo ideal for Content Management?
How can Aprimo enhance your Campaign Management process?
11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Hachette Book Group - Publishing
Read more →Hachette Book Group - Publishing
Read more →Aprimo AI
Peers used Aprimo for digital marketing and communication management
Aprimo Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
Software Failure Risk Guidance
?for Aprimo
Overall Risk Meter
Top Failure Risks for Aprimo
Aprimo US LLC News
Aprimo unveils AI agents to revolutionise content operations
Aprimo has launched AI Agents designed to automate content workflows and enhance content operations. These AI Agents, integrated within Aprimo's SMART DAM architecture, include Planning, Librarian, Critic, Compliance, and Production Agents. They aim to increase content creation efficiency by over 80% and improve engagement by up to 30%. The AI Agents autonomously manage tasks, offering proactive guidance and reducing manual intervention.
Aprimo Launches AI-Powered Future-Ready Content Ops
Aprimo has launched its AI-powered Future-Ready Content Operations, enhancing its digital asset management platform with advanced AI-driven automation, asset discovery, personalization, and strategic planning. The release aims to improve marketing efficiency, asset reuse, and compliance, offering features like Predictive Metadata Dashboard and Compass navigation assistant. These innovations help enterprises deliver personalized experiences and optimize campaign ROI.
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimos Future-Ready Content Operations: Smarter, Faster Marketing at Scale
Aprimo has launched its Future-Ready Content Operations, introducing new capabilities like Predictive Metadata Dashboard, Smart Facets, and Content Gap Insights. These innovations enhance automation, asset discovery, and personalization, enabling marketing teams to accelerate campaigns and improve content value. The release aims to streamline workflows, ensure compliance, and align strategy with execution, helping brands meet rising consumer expectations.
Aprimo US LLC Profile
HQ Location
230 W Monroe Street, Suite 1200 Chicago, IL 60606
Employees
10001+
Social
Financials
PRIVATE
