Aprimo Overview

Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.

Use Cases

Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.

Other use cases:

  • Content Management
  • Campaign Management
  • Collaboration
  • Channel Marketing
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
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Business Priorities

Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Efficiency
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Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo works with different mediums / channels such as E-Mail. and Website.

Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.

Reviews

"...As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure...." Peer review by Michael Higgins, Marketing Operations, New York Life Insurance Company

Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Aprimo

Top Industries

  • Information Technology and Services
  • Retail
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

Aprimo Customer wins, Customer success stories, Case studies

How does Aprimo address your Digital Marketing Challenges?

What makes Aprimo ideal for Communication Management?

How does Aprimo facilitate Workflow Management?

How can Aprimo optimize your Content Management Workflow?

How can Aprimo enhance your Campaign Management process?

11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Hachette Book Group - Publishing

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

Read on →

Aprimo AI

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Peers used Aprimo for digital marketing and communication management

Aprimo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.83/5 ★

Read Reviews (8)
Custom Reports

4.77/5 ★

Read Reviews (31)
Analytics

3.96/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.83/5 ★

Read Reviews (8)
Custom Reports

4.77/5 ★

Read Reviews (31)
Analytics

3.96/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Aprimo

Overall Risk Meter

Low Medium High

Top Failure Risks for Aprimo

Aprimo US LLC News

Product

DAM for Life Sciences: Validated Audit Trails and FDA-Compliant Version Control

Aprimo offers a Digital Asset Management (DAM) platform tailored for life sciences, ensuring compliance with FDA regulations. It features validated audit trails, FDA-compliant version control, and electronic signatures aligned with 21 CFR Part 11. The platform supports regulated marketing workflows with configurable controls, inspection-ready governance, and robust security measures. Aprimo aids quality teams in validation processes, enhancing traceability and efficiency in managing promotional content.

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Awards

Aprimo Recognized as a Leader Again in the 2025 Gartner Magic Quadrant for Digital Asset Management - Yahoo Finance

Aprimo has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms, marking its continued leadership in the field. The company is noted for its AI-powered platform that enhances content operations, offering features like generative AI search and predictive metadata. Aprimo's solutions help global brands streamline content management and achieve measurable outcomes.

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Product

Aprimo unveils AI agents to revolutionise content operations

Aprimo has launched AI Agents designed to automate content workflows and enhance content operations. These AI Agents, integrated within Aprimo's SMART DAM architecture, include Planning, Librarian, Critic, Compliance, and Production Agents. They aim to increase content creation efficiency by over 80% and improve engagement by up to 30%. The AI Agents autonomously manage tasks, offering proactive guidance and reducing manual intervention.

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Product

Aprimo Launches AI-Powered Future-Ready Content Ops

Aprimo has launched its AI-powered Future-Ready Content Operations, enhancing its digital asset management platform with advanced AI-driven automation, asset discovery, personalization, and strategic planning. The release aims to improve marketing efficiency, asset reuse, and compliance, offering features like Predictive Metadata Dashboard and Compass navigation assistant. These innovations help enterprises deliver personalized experiences and optimize campaign ROI.

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Aprimo US LLC Profile

Company Name

Aprimo US LLC

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

PRIVATE