Anteriad: Product updates, Customer stories, and Insights | 2026 Cuspera

Anteriad helped Infinite Electronics improve their account-based marketing (ABM) with advanced analytics and data management. Infinite Electronics faced challenges with data visibility and understand...ing new customer value. Anteriad's solution provided better insights, unified data, and faster campaign launches. As a result, Infinite Electronics saw a 20% increase in revenue for one brand and an 80:1 return on ad spend. The company now uses data-driven strategies to target high-value customers and measure results across channels.
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Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent data and a multi-channel strategy to target and nurture le...ads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
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Anteriad B2B Data helped Causal IQ achieve better marketing results. Causal IQ used Anteriad’s Neutronian certified, AI-powered data to target audiences more effectively. The solution delivered 33% l...ower cost per acquisition and 50% higher brand lift compared to non-certified data. Causal IQ saw improved performance for both B2B software and hospitality brands. The data outperformed other third-party providers across key marketing metrics.
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Anteriad helped a global datacenter vendor grow its critical power, thermal management, and rack solutions business in EMEA. The challenge was to increase brand awareness, recruit new resellers in 10... countries, and re-activate dormant resellers. Anteriad trained a dedicated team, used data and market intelligence, and engaged with over 27,000 prospects. The results exceeded channel recruitment and activation goals by 20% in the first year, delivering up to $500,000 in confirmed monthly revenue through activated resellers.
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