Anteriad Overview

Anteriad provides full-funnel B2B marketing solutions, including intent data and demand generation. Account-based marketing and customer acquisition strategies are also offered by Anteriad.

Use Cases

Customers recommend Lead Analytics, Account Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Anteriad.

Other use cases:

  • Direct Marketing
  • Collaboration
  • Channel Marketing
  • Social Media Marketing
  • Digital Marketing
  • Identify Target Customers
  • Campaign Management
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Business Priorities

Acquire Customers and Improve Stakeholder Relations are the most popular business priorities that customers and associates have achieved using Anteriad.

Other priorities:

  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve ROI
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Anteriad Use-Cases and Business Priorities: Customer Satisfaction Data

Anteriad works with different mediums / channels such as E-Mail. and Social Media.

Anteriad, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Anteriad Use Cases

What makes Anteriad ideal for Lead Analytics?

How does Anteriad facilitate Account Management?

What Are the key features of Anteriad for Direct Marketing?

How efficiently Does Anteriad manage your Collaboration?

11 buyers and buying teams have used Cuspera to assess how well Anteriad solved their Lead Generation needs. Cuspera uses 135 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

Case Studies

Information Technology and Services

CASE STUDY ServiceNow

Anteriad helped ServiceNow reach new audiences and grow their database. ServiceNow needed to engage more C-suite buyers and expand beyond IT. Anteriad started with a test email program and later buil...t a centralized ABM demand generation model. The campaign used 11 email tracks and 150 emails each quarter. ServiceNow saw a 200x ROI and added 91% net new company contacts.

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Marketing and Advertising

CASE STUDY A major IT marketing provider

Anteriad B2B marketing solutions helped a major IT marketing provider move from traditional to digital marketing. The company used Anteriad's data-driven approach, including targeted audience insight...s, programmatic ads, and email campaigns. This led to a 133% lift in campaign performance and a 6x ROI. The digital budget share grew from 8% to 26%. The company also saw a 250% higher click-through rate than industry averages and 99% year-over-year growth.

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Information Technology and Services

CASE STUDY OpenText

OpenText used Anteriad's B2B marketing solutions to improve lead quality and customer acquisition. The challenge was scattered efforts and a transactional lead-gen model. Anteriad provided an intent ...data strategy, targeted programs, and enhanced ABM campaigns. OpenText saw a 25% increase in Inquiry to MQL conversion and a 30% increase in MQL to SQL conversion. The partnership delivered a 6x ROI over previous content and audience recommendations.

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Consumer Electronics

CASE STUDY Infinite Electronics

Anteriad helped Infinite Electronics improve their account-based marketing (ABM) with advanced analytics and data management. Infinite Electronics faced challenges with data visibility and understand...ing new customer value. Anteriad's solution provided better insights, unified data, and faster campaign launches. As a result, Infinite Electronics saw a 20% increase in revenue for one brand and an 80:1 return on ad spend. The company now uses data-driven strategies to target high-value customers and measure results across channels.

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Non-Profit Organization Management

CASE STUDY A niche non-profit management company

Anteriad used its data-driven PPC solution to help a niche non-profit management company. The company had stagnant PPC results and wasted spending. Anteriad audited keywords and bids, prioritized hig...h-performing products, and worked closely with the client. In the first month, costs dropped by 30% while conversions increased. Over six months, conversions improved by 292%, CTR rose by 1,033%, and impressions dropped by 77%. The new PPC strategy led to scalable growth and better ROI.

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Marketing and Advertising

CASE STUDY Causal IQ

Anteriad B2B Data helped Causal IQ improve campaign results. Causal IQ compared Anteriad’s Neutronian certified data to non-certified data in financial services, travel, and B2B telco campaigns. Ante...riad data led to a 52% higher click-through rate and a 52.5% lower cost per acquisition overall. In financial services, CTR was 50% higher. In B2B telco, cost per acquisition was 40% lower. In travel, CTR was 66% higher. Causal IQ saw better performance and more transparency using Anteriad’s certified data.

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Why B2B marketers choose Anteriad

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Peers used Anteriad for lead analytics and account management

Anteriad Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (21)
Custom Reports

4.46/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (21)
Custom Reports

4.46/5 ★

Read Reviews (25)

Software Failure Risk Guidance

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for Anteriad

Top Failure Risks for Anteriad

Anteriad LLC News

Product

Anteriad Reveals Five Opportunities for B2B Marketing Growth in EMEA

Anteriad released a research report titled "UK B2B Marketing Edge: 5 Opportunities to Drive Growth in 2026," highlighting AI and data as critical components for B2B marketing success. The report identifies opportunities such as balancing growth, improving data quality, leveraging AI, scaling personalization, and forming strategic partnerships to enhance marketing performance.

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Awards

Anteriad Recognized as a 2025 Stratus Award Winner for Cloud Innovation

Anteriad has been honored with the 2025 Stratus Award for Cloud Innovation by the Business Intelligence Group. This recognition highlights the Anteriad Marketing Cloud platform's excellence in cloud technology, offering B2B marketers enhanced visibility and control over buyer behavior. The platform integrates data, programs, and analytics to drive measurable results, reinforcing Anteriad's leadership in data-driven marketing innovation.

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Awards

Fortune Media and Great Place To Work Name Anteriad to 2025 Best Workplaces in Advertising & Marketing List, Ranking #15

Anteriad has been recognized by Fortune Media and Great Place To Work as one of the 2025 Best Workplaces in Advertising & Marketing, ranking #15. This accolade highlights Anteriad's strong workplace culture and growth, marking the second consecutive year on the list. The recognition is based on employee feedback and underscores the company's commitment to creating a positive work environment.

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Customer

Indeed Italy Surpasses Growth Goals with Anteriads BDR-as-a-Service

Indeed Italy exceeded its growth targets by utilizing Anteriad's BDR-as-a-Service, enhancing lead generation and meeting rates across EMEA. Anteriad's strategy involved deploying services in Italian and expanding Indeed's targeted account list. This collaboration resulted in consistent program renewals and geographic expansion, showcasing Anteriad's effective approach to supporting sales teams in complex markets.

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Anteriad LLC Profile

Company Name

Anteriad LLC

Company Website

https://anteriad.com/

HQ Location

2 International Drive, Rye Brook, NY 10573, US

Employees

101-250

Social

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Financials

PRIVATE