Anteriad: Use-Cases, Insights and Reviews | 2025 Cuspera

Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent data and a multi-channel strategy to target and nurture le...ads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
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Anteriad helped SHRM shift to a digital-first, multichannel marketing strategy during COVID-19. SHRM used Anteriad's targeted email and data insights to reach remote members and prospects. The campai...gn increased SHRM's email output by 10 times and expanded their audience. SHRM achieved a 4:1 return on ad spend and saved costs by reducing direct mail. The new approach improved content personalization and engagement with HR leaders.
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Anteriad Marketing Cloud helped PMG, a global digital marketing agency, improve their ABM campaigns. PMG needed better targeting and easy integration across channels. Anteriad's platform gave them br...oad channel access, flexible targeting, and seamless integration. PMG saw a 98% higher click-through rate on social media and a 1900% increase in programmatic CTR. They also reduced CPM by 71% and quickly scaled 48 campaigns in four weeks.
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Anteriad Marketing Cloud helped Gigamon cut lead costs by 80%. Gigamon needed to get more leads from key accounts while spending less. Anteriad used custom audiences and multi-channel ABM campaigns t...o target the right people. The solution added 90% net-new names to Gigamon’s database. Gigamon also saw a 40% increase in click-through rates and a 40% drop in cost-per-visit from target accounts.
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