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Altcraft
Altcraft Marketing Automation 4.0 223 reviewer insights

Altcraft: Customer Engagement and Omnichannel Marketing Automation

Marketing automation software tool that unites all data from different sources in a unified customer profile

Altcraft helps marketing teams automate omnichannel marketing and manage customer engagement. Teams use it to automate marketing across channels, setting up personalized email and push campaigns with detailed audience segmentation. They also manage customer onboarding and retention through automated messaging across platforms like Viber, SMS, and push notifications. For example, a customer unified all communication channels and automated marketing workflows. They set up personalized email and push campaigns using deep segmentation.

Is Altcraft right for your team?

Seen most for

Reported results

What teams use Altcraft for

Explore Altcraft use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Marketing Automation jobs
Uzum, PREMIER, BNB Bank
Common use
Also used for
BNB Bank Email Marketing
Emerging use
Uzum Customer Data Platform
Emerging use

Altcraft capabilities

Explore Altcraft capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Altcraft customer stories

Results reported in published case studies.

Uzum

Internet · Large
−23% push notification opt-out rates

Altcraft Platform helped Uzum cut push notification opt-out rates by 23%. Uzum automated regular campaigns, saving over 20 working hours per week. The time to market for ad-hoc campaigns ...

Altcraft Platform helped Uzum cut push notification opt-out rates by 23%. Uzum automated regular campaigns, saving over 20 working hours per week. The time to market for ad-hoc campaigns dropped by three times. Message open rates increased 2.3-fold with better segmentation. Uzum now delivers more relevant, personalized communications to over 10 million users monthly.

PREMIER

Entertainment · Large

Altcraft Platform helped PREMIER, an online cinema, cut campaign send time from three hours to one. The company unified all communication channels and automated marketing workflows. Marke...

Altcraft Platform helped PREMIER, an online cinema, cut campaign send time from three hours to one. The company unified all communication channels and automated marketing workflows. Marketers set up personalized email and push campaigns using deep segmentation. Open rates rose from 5% to 8%, and click rates from 0.3% to 0.7%. PREMIER reduced marketing costs by replacing several tools with one platform.

BNB Bank

Banking · Medium
+36% transactional activity

Altcraft Platform helped BNB Bank boost transactional activity by 36%. The bank used automated omnichannel messaging, including Viber, SMS, and push notifications, to onboard and retain c...

Altcraft Platform helped BNB Bank boost transactional activity by 36%. The bank used automated omnichannel messaging, including Viber, SMS, and push notifications, to onboard and retain customers. Open rates for automated Viber messages reached 60%, and click-through rates across all channels hit 12%. Monthly active users grew by 19% in one year. The platform enabled message personalization and advanced analytics, improving campaign effectiveness.

Altcraft activities

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Altcraft Profile

Company Name

Altcraft

Company Website

https://altcraft.com/

HQ Location

19 Bld. 2, H3, Sovetskoy army, Ryazan, 390037, Russia

Employees

11-50

Social

Financials

PRIVATE