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Education Case Studies and Customer Success Stories with Akero
A large, moderately selective, 4 year, public program in the Midwest - Education - Large
Akero helped a large Midwest public education program cut form abandonment to 15. 63%. The team analyzed form performance and...removed phone number as a required field. They added an SMS opt-in, expanding contact options beyond email. Over 2,600 visitors engaged with the new forms. 60.13% of Google leads chose SMS follow-up, compared to 19% from Facebook. The changes led to more prospects moving through the funnel and better use of advertising spend.
A large, highly selective graduate program in New York - Education - Large
Akero integrated with Slate for a top New York graduate program. The challenge was disconnected ad and enrollment data, making... it hard to see true campaign impact. Akero built a custom integration to connect all stages, from ad click to enrollment. This gave full visibility into recruitment and true cost per acquisition. Real-time marketing changes lowered costs and improved results. The team now uses data-driven insights to optimize future campaigns.
A large, moderately selective, 4 year, public program in the Midwest - Education - Large
Akero integrated with Slate and Salesforce for a large Midwest public program. The goal was to connect media activity with... enrollments and eliminate guesswork in advertising spend. Akero enabled zero-based budgeting by showing the true digital cost per acquisition from first inquiry to enrollment. The team gained clear, reliable data to optimize advertising budgets and reduce costs. They now analyze campaigns at a granular level, improving future recruitment and spend efficiency.
A large, highly selective, graduate business program in the Mountain States - Education - Large
Akero helped a large graduate business program in the Mountain States improve their international student email campaigns. The team redesigned... email templates, added CTA buttons, and used better content structure. They built new nurture journeys and sent emails using Akero's platform. Open rates increased by 42%. Click-through rates rose by 64%. Click-to-open rates improved by 47%.
A large, highly selective graduate business program in the Mountain States - Education - Medium
Akero helped a top graduate business program in the Mountain States attract more international students. The team redesigned email nurture... campaigns to boost engagement. They added CTA buttons, alt text, and clearer content. The new strategy improved open rates by 42%. Click-through rates rose by 64%. Click-to-open rates increased by 47%.
A large, moderately selective, 4 year, public program in the Midwest - Education - Large
Akero integrated with Slate and Salesforce for a large Midwest public program. The goal was to connect media activity with... enrollments and eliminate guesswork in advertising spend. Akero enabled a two-way integration, mapping every prospect's journey from first ad to enrollment. The team gained full visibility into digital cost per acquisition across campaigns. They now use zero-based budgeting and can filter results by program, study level, and more.
A large, highly selective graduate program in New York - Education - Large
Akero helped a top New York graduate program connect ad data with enrollment results. Before, their marketing and admissions teams... tracked clicks and impressions, but could not see which ads led to enrollments. Akero integrated with Slate to link every step from ad click to student enrollment. This gave full visibility into recruitment and true cost per acquisition. The team used real-time insights to lower costs and improve future campaigns.