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Education Case Studies and Customer Success Stories with Akero
A large, highly selective, graduate business program in the Mountain States - Education - Large
Akero helped a large graduate business program in the Mountain States improve their international student email campaigns. The team redesigned... email templates, added CTA buttons, and used better content structure. They built new nurture journeys and sent emails using Akero's platform. Open rates increased by 42%. Click-through rates rose by 64%. Click-to-open rates improved by 47%.
A large, moderately selective, 4 year, public program in the Midwest - Education - Large
Akero integrated with Slate and Salesforce for a large Midwest public program. The goal was to connect media activity with... enrollments and eliminate guesswork in advertising spend. Akero enabled zero-based budgeting by showing the true digital cost per acquisition from first inquiry to enrollment. The team gained clear, reliable data to optimize advertising budgets and reduce costs. They now analyze campaigns at a granular level, improving future recruitment and spend efficiency.
A large, highly selective graduate program in New York - Education - Large
Akero integrated with Slate for a top New York graduate program. The challenge was disconnected ad and enrollment data, making... it hard to see true campaign impact. Akero built a custom integration to connect all stages, from ad click to enrollment. This gave full visibility into recruitment and true cost per acquisition. Real-time marketing changes lowered costs and improved results. The team now uses data-driven insights to optimize future campaigns.
a large, highly selective, graduate business program in the Mountain States - Education
Akero helped a large graduate business program in the Mountain States improve their email nurture campaigns. The challenge was to... attract more international students and boost email engagement. Akero's team redesigned email templates, added CTA buttons, and improved accessibility. They also mapped new content and used their platform for automated sends. As a result, open rates increased by 42%, click-through rates by 64%, and click-to-open rates by 47%.
A large, moderately selective, 4 year, public program in the Midwest - Education
Akero helped a large Midwest public program connect data from Slate and Salesforce to see the true cost per acquisition. The challenge was... that data was siloed, making it hard to know which ads led to enrollments. Akero integrated all systems and mapped the full student journey from first ad to enrollment. This gave the team clear, reliable data on advertising spend and enabled zero-based budgeting. They can now filter results by program, study level, and more to reduce costs and improve future campaigns.
A large, highly selective graduate program in New York - Education
Akero helped a large graduate program in New York connect their advertising and enrollment data. Before, their systems were separate... and did not show how ads led to enrollments. Akero built a custom integration with Slate to track the full student journey. This gave the team clear insight into which ads worked and the true cost per acquisition. The program used these insights to improve marketing and lower costs.