AIQUA: Use-Cases, Insights and Reviews | 2025 Cuspera

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AIQUA | Proactive Marketing Automation and Customer Engagement Platform

AI Powered

AIQUA Overview

Aiqua, AIQUA - AI Personalization Cloud by Appier, utilizes AI to craft individualized customer engagement across various marketing channels. Recognized as the top machine learning marketing cloud.

Use Cases

Customers recommend Engagement Management, Personalized Marketing, Create Engagement Based Loyalty, as the business use cases that they have been most satisfied with while using AIQUA.

Other use cases:

Channel Marketing
Lead Qualification: Behavioural
Sending & Publishing Communications

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AIQUA.

Other priorities:

Improve Brand Engagement
Improve ROI

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AIQUA Use-Cases and Business Priorities: Customer Satisfaction Data

AIQUA's features include Personalization. and AIQUA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also AIQUA analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Marketing automation platform that helps business engage with audience based on behavior inside and outside of app or web environment...." Peer review from Appier

AIQUA, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on AIQUA Use Cases

How can AIQUA enhance your Engagement Management process?

3+ more Business Use Cases

20 buyers and buying teams have used Cuspera to assess how well AIQUA solved their Marketing Automation needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Financial Services

CASE STUDY Shin Kong Life Insurance

Shin Kong Life Insurance used Appier’s AIXON, AIQUA, and BotBonnie to improve big data marketing and customer engagement. They built holistic customer profiles and used AI to target high-potential cu...stomers. The company reduced advertising cost per click by 25% and gained over 35,000 new policyholders. This helped them match customers with service reps, improve satisfaction, and boost agent sales. The partnership created more profits, met sales goals, and increased policyholder loyalty.

Automotive

CASE STUDY Toyota Motor Philippines Corporation (TMPC)

Appier helped Toyota Motor Philippines boost site traffic for its 'Here For You' campaign. Toyota wanted to reach more customers online and spend less on ads. Appier used AI to define target audience...s and segment users by interests like automobile and finance. They delivered ads across devices and premium sites. Toyota's site visits grew three times, reaching over 44,300 visits in one month, beating their KPI. The campaigns became more cost-efficient and effective.

Retail

CASE STUDY watashi+ by shiseido taiwan

Appier's AiDeal helped watashi+ by shiseido taiwan boost online sales during the pandemic. The brand used machine learning to target hesitant buyers with exclusive face mask rewards and limited-time ...offers. This approach increased conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%. Orders completed within 15 minutes rose by 13%, and those within 15-30 minutes by 36%. The solution kept prices consistent with physical stores and improved the online shopping experience.

Entertainment

CASE STUDY TapNation

Appier’s CrossX Retargeting solution helped TapNation, a mobile gaming publisher, boost user lifetime and target high-LTV players despite iOS privacy restrictions. TapNation used dynamic video ads to... optimize CPC and CVR, focusing on CPA to achieve ROAS. Within 10 days of a 1.5-month learning period, TapNation reached 130% ROAS. Continuous optimization of the high-ROI user model led to stable ROAS and a shorter investment recoup period compared to classic SDK networks.

CASE STUDY Zephyr Mobile

CrossX helped Zephyr Mobile boost ROAS and lower CPI for its Get Color game. The campaign targeted high-value gamers in the US, Germany, Japan, Korea, and the UK. Zephyr Mobile used creative localiza...tion and inventory strategies to engage users. The team aimed for 40% D7 ROAS within 4 weeks of launch. Data-driven insights led to better user acquisition and higher in-app purchases from key segments.

CASE STUDY The Sandbox

The Sandbox used Appier's CrossX solution to boost its Alpha Season 3 campaign in Hong Kong and Taiwan. The challenge was to find new users and increase engagement after third-party cookies were depr...ecated. Appier's AI model helped The Sandbox target users with expanded interests and localized insights. The campaign used creative ad formats and tailored messages for each region. As a result, The Sandbox saw a 16% CTR increase in Hong Kong and a 50% CTR increase in Taiwan.

Peers used AIQUA for engagement management and personalized marketing

AIQUA Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (41)
Custom Reports	4.10/5 ★ Read Reviews (5)
Analytics	3.94/5 ★ Read Reviews (2)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (41)
Custom Reports	4.10/5 ★ Read Reviews (5)
Analytics	3.94/5 ★ Read Reviews (2)

Software Failure Risk Guidance

for AIQUA

Top Failure Risks for AIQUA

Appier Inc. News

Financial 13/08/2025

Appiers historical high revenue, gross profit andoperating profit signal continued profitable growth

Appier reported record-high financial results for Q2 FY25, with revenue reaching JPY 10.3 billion, a 27% YoY growth. Gross profit grew 38% YoY to JPY 5.8 billion, and operating profit surged 130% YoY to JPY 806 million. The company's success is driven by high-margin products, strategic customer expansion, and the adoption of GenAI technology, enhancing profitability and operational efficiency.

Partnership 22/07/2025

L'Oral Turkey Partners with AdCreative.ai to Power Scalable, High-Performing Visual Content - PR Newswire

L'Oral Turkey has partnered with AdCreative.ai, a company under Appier Group, to enhance its creative production using AI-driven technology. This collaboration aims to streamline L'Oral's visual content creation, improving efficiency and brand consistency. AdCreative.ai's platform offers tools like AI-assisted shoots and predictive scoring, supporting L'Oral's digital transformation in a fast-paced market.

Product 17/07/2025

Appier Launches AdCreative.ai in Thailand to Drive Generative AI Transformation in Creative Marketing - Laotian Times

Appier has launched AdCreative.ai in Thailand, enhancing creative marketing with generative AI. This platform aids Thai brands in accelerating creative production and improving campaign performance. Companies like Food Passion Group and Rev Edition are already leveraging this technology to streamline content creation and enhance marketing agility. AdCreative.ai integrates with Appier's AI suite, offering end-to-end marketing solutions.

Product 16/07/2025

Appier Launches AdCreative.ai in Thailand to Drive Generative AI Transformation in Creative Marketing

Appier has launched AdCreative.ai in Thailand, a generative AI platform designed to enhance creative marketing. This tool aids Thai brands in accelerating content production and improving campaign performance. Companies like Food Passion Group and Rev Edition are already leveraging the platform to streamline marketing workflows and boost creative agility. AdCreative.ai integrates with Appier's AI suite, offering end-to-end marketing solutions.

Appier Inc. Profile

Company Name

Appier Inc.

Company Website

https://www.appier.com/

HQ Location

8F, No. 123, Songren Road, Taipei, Taiwan 110, TW

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