AIQUA Overview

Aiqua, AIQUA - AI Personalization Cloud by Appier, utilizes AI to craft individualized customer engagement across various marketing channels. Recognized as the top machine learning marketing cloud.

Use Cases

Customers recommend Engagement Management, Personalized Marketing, Create Engagement Based Loyalty, as the business use cases that they have been most satisfied with while using AIQUA.

Other use cases:

  • Channel Marketing
  • Lead Qualification: Behavioural
  • Sending & Publishing Communications
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AIQUA.

Other priorities:

  • Improve Brand Engagement
  • Improve ROI
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AIQUA Use-Cases and Business Priorities: Customer Satisfaction Data

AIQUA's features include Personalization. and AIQUA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also AIQUA analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Marketing automation platform that helps business engage with audience based on behavior inside and outside of app or web environment...." Peer review from Appier

AIQUA, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AIQUA Customer wins, Customer success stories, Case studies

How does AIQUA address your Engagement Management Challenges?

20 buyers and buying teams have used Cuspera to assess how well AIQUA solved their Marketing Automation needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Appier Drives GenAI-Powered Creatives Transformation with AdCreative.ai ...

Appier hosted the GenAI for Marketing Asia Pacific roadshow in Hong Kong, showcasing its AdCreative.ai platform. This tool helps brands generate creative content quickly, reducing costs and enhancing... marketing performance. Companies like Future Salad, Lukfook Jewellery, and The Korner have successfully adopted AdCreative.ai, achieving significant improvements in CTR, CPC, CVR, and ROAS. Appier's AI solutions empower brands to leverage data-driven insights for scalable, personalized marketing.

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L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - PR Newswire

L'Oral is using Appier's AI-driven marketing technology to scale the SkinCeuticals eShop. This collaboration enables L'Oral to optimize digital marketing campaigns, personalize customer engagement, a...nd drive e-commerce growth for the SkinCeuticals brand.

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L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop

L'Oral partnered with Appier to enhance SkinCeuticals' e-commerce platform using Appier's AI-powered Ad Cloud and Personalization Cloud. This collaboration resulted in a 152% increase in ROAS, a 400%... uplift in CVR, and a 48% boost in on-site revenue. Appier's AI solutions enabled strategic customer engagement and optimized marketing performance, showcasing the impact of AI in beauty e-commerce.

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Nexon - Gaming

Appier’s AIBID helped Nexon boost user acquisition and retention for major game launches. Nexon used AIBID to target high-value gamers from day one, increasing installs and in-app purchases. The AI a...udience model identified users likely to play and spend. For Dungeon & Fighter mobile, level completion rose by 6.9% and in-app purchases grew by 1.4x in the first month. Nexon saw a steady stream of quality users and improved return on ad spend.

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Gameduo - Gaming

Appier's CrossX platform helped Gameduo connect offline transaction data with online user engagement for Archer Forest. Gameduo used AI to target users and deliver personalized ads. This led to a 41%... increase in conversions and over 25% savings in cost per install. The campaign also achieved a 70% purchase rate among captured users. Gameduo improved campaign revenue and user experience with data-driven marketing.

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Zephyr Mobile - Gaming

CrossX helped Zephyr Mobile boost ROAS and lower CPI for its Get Color game. The campaign targeted high-value gamers in the US, Germany, Japan, Korea, and the UK. Zephyr Mobile used creative localiza...tion and inventory strategies to engage users. The team aimed for 40% D7 ROAS within 4 weeks of launch. Data-driven insights led to better user acquisition and higher in-app purchases from key segments.

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lightning

Peers used AIQUA for engagement management and personalized marketing

AIQUA Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (41)
Custom Reports

4.10/5

Read Reviews (5)
Analytics

3.94/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (41)
Custom Reports

4.10/5

Read Reviews (5)
Analytics

3.94/5

Read Reviews (2)

Software Failure Risk Guidance

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for AIQUA

Top Failure Risks for AIQUA

Appier Inc. News

Partnership

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth

Appier has formed a strategic partnership with VitaDairy to enhance AI-driven digital growth in Vietnam's dairy market. This collaboration leverages Appier's Agentic AI solutions to unify customer touchpoints and personalize engagement at scale. VitaDairy aims to transform its customer engagement through data unification and AI insights, setting new benchmarks in the premium dairy sector.

M&A

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth - Macau Business

Appier has acquired AdCreative.ai, a Paris-based company specializing in Generative AI-driven creative solutions, for $38.7 million. This acquisition aims to enhance Appier's Generative AI product offerings and expand its market reach, particularly in Europe. The move strengthens Appier's position in AI-powered advertising and marketing, providing businesses with improved performance and cost efficiencies.

Product

Appier Announces Full Product Line Infused with Agentic AI, Ushering in a New Era of ROI Driven Marketing Solutions

Appier has launched a full product line infused with Agentic AI, introducing eight AI Agents designed to enhance marketing ROI. These agents, part of Appier's Advertising, Personalization, and Data Clouds, automate and optimize marketing strategies, offering real-time insights and personalized engagement. The rollout supports multiple languages and markets, aiming to transform AI into actionable business results.

Product

Appier Announces Full Product Line Infused with Agentic AI, Ushering in ...

Appier has launched a full product line infused with Agentic AI, introducing eight AI Agents across its Advertising, Personalization, and Data Clouds. These Agents, including the Coding Agent and ROI Agent, are designed to enhance marketing ROI through predictive insights and autonomous operations. The rollout aims to transform AI into actionable marketing strategies, supporting multiple languages and markets.

Appier Inc. Profile

Company Name

Appier Inc.

Company Website

https://www.appier.com/

HQ Location

8F, No. 123, Songren Road, Taipei, Taiwan 110, TW

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