AIQUA Overview

Aiqua, AIQUA - AI Personalization Cloud by Appier, utilizes AI to craft individualized customer engagement across various marketing channels. Recognized as the top machine learning marketing cloud.

Use Cases

Customers recommend Engagement Management, Personalized Marketing, Create Engagement Based Loyalty, as the business use cases that they have been most satisfied with while using AIQUA.

Other use cases:

  • Channel Marketing
  • Lead Qualification: Behavioural
  • Sending & Publishing Communications
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AIQUA.

Other priorities:

  • Improve Brand Engagement
  • Improve ROI
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AIQUA Use-Cases and Business Priorities: Customer Satisfaction Data

AIQUA's features include Personalization. and AIQUA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also AIQUA analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Marketing automation platform that helps business engage with audience based on behavior inside and outside of app or web environment...." Peer review from Appier

AIQUA, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AIQUA Customer wins, Customer success stories, Case studies

What Are the key features of AIQUA for Engagement Management?

20 buyers and buying teams have used Cuspera to assess how well AIQUA solved their Marketing Automation needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Appier Powers Formosa Opticals AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards #Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprise - Media OutReach Newswire

Appier's AI solutions have enabled Formosa Optical to win the 2025 IDC Future Enterprise Award for Customer Experience in Asia Pacific. By implementing Appier's Data Cloud and Personalization Cloud, ...Formosa Optical has enhanced its customer engagement, leading to significant digital transformation. This partnership has improved Formosa Optical's omnichannel strategy, boosting customer lifetime value and operational efficiency.

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Appier Drives GenAI-Powered Creatives Transformation with AdCreative.ai ...

Appier hosted the GenAI for Marketing Asia Pacific roadshow in Hong Kong, showcasing its AdCreative.ai platform. This tool helps brands generate creative content quickly, reducing costs and enhancing... marketing performance. Companies like Future Salad, Lukfook Jewellery, and The Korner have successfully adopted AdCreative.ai, achieving significant improvements in CTR, CPC, CVR, and ROAS. Appier's AI solutions empower brands to leverage data-driven insights for scalable, personalized marketing.

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L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - PR Newswire

L'Oral is using Appier's AI-driven marketing technology to scale the SkinCeuticals eShop. This collaboration enables L'Oral to optimize digital marketing campaigns, personalize customer engagement, a...nd drive e-commerce growth for the SkinCeuticals brand.

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カルフール (Carrefour) - Retail

AppierのAiDealとリターゲティング広告を使い、カルフールはオンラインショッピングのコンバージョン率を20%向上させた。新規顧客のCVRは25%、既存顧客のCVRは15%増加した。クーポン配信の最適化で利益圧迫を回避し、マーケティング予算の配分も改善。AIによるターゲティングで高い購買力の顧客を特定し、競争の激しい小売業界で成果を出した。Appierのサポートでデジタル戦略を強化した。

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Clarins - Consumer Goods

Appier’s CrossX and AiDeal solutions helped Clarins lower its cost per acquisition by 30%. Clarins used AI to find and target high-value shoppers. The company showed ads only to likely buyers. AiDeal... predicted which shoppers were hesitant and offered them special gifts instead of discounts. This kept Clarins’ luxury brand image strong. Clarins increased its conversion rate by 44% during key sales periods.

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99 Ranch - Retail

AiDeal helped 99 Ranch, a leading Asian supermarket chain, boost online conversions by 29%. The company used Appier's AI-powered conversion optimization cloud to target hesitant shoppers with precise... coupon offers. This approach led to a 6% increase in average order value. AiDeal's strategy accounted for 55% of total onsite revenue. The campaign included a 20% discount for orders over $120 with a 30-minute time limit.

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lightning

Peers used AIQUA for engagement management and personalized marketing

AIQUA Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (41)
Custom Reports

4.10/5 ★

Read Reviews (5)
Analytics

3.94/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5 ★

Read Reviews (41)
Custom Reports

4.10/5 ★

Read Reviews (5)
Analytics

3.94/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for AIQUA

Top Failure Risks for AIQUA

Appier Inc. News

Financial

Appier achieved record revenue and profitability - PR Newswire

Appier reported record revenue of JPY 11.4 billion for Q3 FY25, a 26% YoY increase, driven by strong e-commerce penetration and strategic regional expansion. The company achieved a record operating profit of JPY 1.25 billion, up 58% YoY, with a focus on AI-powered operational optimizations. Appier's Agentic AI launch has seen strong customer adoption, reinforcing its position as a leader in AI-driven solutions.

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Partnership

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI - Driven Digital Growth

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI - Driven Digital Growth

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Partnership

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth

Appier has formed a strategic partnership with VitaDairy to enhance AI-driven digital growth in Vietnam's dairy market. This collaboration leverages Appier's Agentic AI solutions to unify customer touchpoints and personalize engagement at scale. VitaDairy aims to transform its customer engagement through data unification and AI insights, setting new benchmarks in the premium dairy sector.

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M&A

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth - Macau Business

Appier has acquired AdCreative.ai, a Paris-based company specializing in Generative AI-driven creative solutions, for $38.7 million. This acquisition aims to enhance Appier's Generative AI product offerings and expand its market reach, particularly in Europe. The move strengthens Appier's position in AI-powered advertising and marketing, providing businesses with improved performance and cost efficiencies.

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Appier Inc. Profile

Company Name

Appier Inc.

Company Website

https://www.appier.com/

HQ Location

8F, No. 123, Songren Road, Taipei, Taiwan 110, TW

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