AIQUA Overview

Aiqua, AIQUA - AI Personalization Cloud by Appier, utilizes AI to craft individualized customer engagement across various marketing channels. Recognized as the top machine learning marketing cloud.

Use Cases

Customers recommend Engagement Management, Personalized Marketing, Create Engagement Based Loyalty, as the business use cases that they have been most satisfied with while using AIQUA.

Other use cases:

  • Channel Marketing
  • Lead Qualification: Behavioural
  • Sending & Publishing Communications
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AIQUA.

Other priorities:

  • Improve Brand Engagement
  • Improve ROI
See all business priorities See less business priorities

AIQUA Use-Cases and Business Priorities: Customer Satisfaction Data

AIQUA's features include Personalization. and AIQUA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also AIQUA analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Marketing automation platform that helps business engage with audience based on behavior inside and outside of app or web environment...." Peer review from Appier

AIQUA, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AIQUA Customer wins, Customer success stories, Case studies

What solutions does AIQUA provide for Engagement Management?

20 buyers and buying teams have used Cuspera to assess how well AIQUA solved their Marketing Automation needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Appier Powers Formosa Opticals AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards #Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprise - Media OutReach Newswire

Appier's AI solutions have enabled Formosa Optical to win the 2025 IDC Future Enterprise Award for Customer Experience in Asia Pacific. By implementing Appier's Data Cloud and Personalization Cloud, ...Formosa Optical has enhanced its customer engagement, leading to significant digital transformation. This partnership has improved Formosa Optical's omnichannel strategy, boosting customer lifetime value and operational efficiency.

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Appier Drives GenAI-Powered Creatives Transformation with AdCreative.ai ...

Appier hosted the GenAI for Marketing Asia Pacific roadshow in Hong Kong, showcasing its AdCreative.ai platform. This tool helps brands generate creative content quickly, reducing costs and enhancing... marketing performance. Companies like Future Salad, Lukfook Jewellery, and The Korner have successfully adopted AdCreative.ai, achieving significant improvements in CTR, CPC, CVR, and ROAS. Appier's AI solutions empower brands to leverage data-driven insights for scalable, personalized marketing.

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L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - PR Newswire

L'Oral is using Appier's AI-driven marketing technology to scale the SkinCeuticals eShop. This collaboration enables L'Oral to optimize digital marketing campaigns, personalize customer engagement, a...nd drive e-commerce growth for the SkinCeuticals brand.

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KOSÉ 8ROCKS - Entertainment

BotBonnie helped KOSÉ 8ROCKS boost Instagram followers by 40%. The team used automated, personalized messaging to cut marketing costs. Interactive Instagram campaigns drove 400 times more engagement ...than regular posts. Over 5,500 replies and 500 unique comments came in just three days. KOSÉ 8ROCKS built a stronger fan community and saved time with automation.

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Kamee - Health, Wellness And Fitness

Kamee used Appier's AiDeal and BotBonnie to boost conversion rate by 57% and engagement by 14%. The health and wellness e-commerce startup wanted to analyze user behavior and offer real-time, persona...lized chat scenarios. AiDeal's machine learning identified hesitant shoppers and delivered targeted conversations. BotBonnie's chatbot improved customer engagement on Kamee's website. The partnership helped Kamee maximize website conversions and enhance user experience.

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GMOメディア株式会社 - Internet

AppierのAIQUAを使い、GMOメディア株式会社はポイントタウンのコンバージョン率を25倍に上げた。AIレコメンデーションでユーザーごとに最適なキャンペーンを表示した。ウェルカムメッセージやパーソナライズドコンテンツでエンゲージメントを強化した。履歴レコメンドCVRも14倍向上した。AIマーケティングで顧客体験と広告主誘導を大きく改善した。

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lightning

Peers used AIQUA for engagement management and personalized marketing

AIQUA Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (41)
Custom Reports

4.10/5

Read Reviews (5)
Analytics

3.94/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (41)
Custom Reports

4.10/5

Read Reviews (5)
Analytics

3.94/5

Read Reviews (2)

Software Failure Risk Guidance

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for AIQUA

Top Failure Risks for AIQUA

Appier Inc. News

Financial

Appier achieved record revenue and profitability - PR Newswire

Appier reported record revenue of JPY 11.4 billion for Q3 FY25, a 26% YoY increase, driven by strong e-commerce penetration and strategic regional expansion. The company achieved a record operating profit of JPY 1.25 billion, up 58% YoY, with a focus on AI-powered operational optimizations. Appier's Agentic AI launch has seen strong customer adoption, reinforcing its position as a leader in AI-driven solutions.

Partnership

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI - Driven Digital Growth

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI - Driven Digital Growth

Partnership

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth

Appier has formed a strategic partnership with VitaDairy to enhance AI-driven digital growth in Vietnam's dairy market. This collaboration leverages Appier's Agentic AI solutions to unify customer touchpoints and personalize engagement at scale. VitaDairy aims to transform its customer engagement through data unification and AI insights, setting new benchmarks in the premium dairy sector.

M&A

Appier and VitaDairy Forge Strategic Partnership to Accelerate AI-Driven Digital Growth - Macau Business

Appier has acquired AdCreative.ai, a Paris-based company specializing in Generative AI-driven creative solutions, for $38.7 million. This acquisition aims to enhance Appier's Generative AI product offerings and expand its market reach, particularly in Europe. The move strengthens Appier's position in AI-powered advertising and marketing, providing businesses with improved performance and cost efficiencies.

Appier Inc. Profile

Company Name

Appier Inc.

Company Website

https://www.appier.com/

HQ Location

8F, No. 123, Songren Road, Taipei, Taiwan 110, TW

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