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Cadent Product Overview

Cadent offers advanced TV advertising solutions to help brands find and connect with television audiences. Their platform optimizes ad delivery for maximum engagement.

How satisfied the customers are with Cadent use-cases

Reviews

"This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers." - Pieter V
"This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable." - Dana B

Cadent Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M
CUSTOMERS TESTIMONIALS
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M

Cadent One for TV

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Peers used Cadent for advertisement and campaign management

Cadent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5

Read Reviews (2)
Custom Reports

4.14/5

Read Reviews (53)
Analytics

4.11/5

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5

Read Reviews (2)
Custom Reports

4.14/5

Read Reviews (53)
Analytics

4.11/5

Read Reviews (22)

Cadent Integrations

Cadent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Cadent

Top Failure Risks for Cadent

Cadent, LLC News

Product
 

Cadent claims full directness across connected TV supply - TheDesk.net

Cadent announced that its supply-side platform (SSP) for connected TV (CTV) now offers fully direct supply paths, validated by Jounce Media. This ensures transparency and reduces fraud in CTV ad buying. The Cadent Inventory Manager limits access to approved partners, processing 200 billion impressions daily and reaching 125 million households. This positions Cadent as a leader in direct CTV supply, enhancing advertiser confidence and operational efficiency.

Product
 

Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital

Cadent achieved a 26% year-over-year growth in Upfront commitments, driven by its predictive AI technology that unifies TV and digital advertising. The company added 22 new advertisers and saw a 12% increase in linear Upfront commitments. Cadent's platform, which uses 22,000 predictive models, supports over 1,500 advertisers and agencies, enhancing media transactions with digital precision.

Product
 

Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform - PR Newswire

Cadent has launched a unified platform for predictive advertising, integrating data-driven planning, activation, and measurement into a single solution. The new platform leverages advanced analytics and machine learning to optimize cross-channel campaign performance. This release aims to streamline media buying for advertisers, offering improved targeting and actionable insights across TV and digital channels.

Cadent, LLC Profile

Company Name

Cadent, LLC

Company Website

https://www.cadent.com/

HQ Location

1450 Broadway, Suite 502, New York, NY 10018, US

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