Cadent Overview
Cadent offers advanced TV advertising solutions to help brands find and connect with television audiences. Their platform optimizes ad delivery for maximum engagement.
Use Cases
Customers recommend Advertisement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using Cadent.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Cadent.
Cadent Use-Cases and Business Priorities: Customer Satisfaction Data
Cadent works with different mediums / channels such as Mass Media. and Television.
Reviews
"This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable." - Dana B
Peer review evidence (same sources as the product rating summary)
"...Delivering ads everywhere high-value audiences are watching is a complicated job...." Cadent TV viewer targeting
"...Connect your upstream CRM, sales, and proposal management systems with the Campaign Manager via API and ingestion to flow in orders for trafficking and execution...." Cadent TV ad management
"...CRM Onboarding & Data Marketplace...." Cadent TV Advertising Platform
Cadent, MyQ X, Waymark, Adobe Photoshop Lightroom Classic, Blender, etc., all belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Cadent Customer wins, Customer success stories, Case studies
What benefits does Cadent offer for Advertisement?
Why is Cadent the best choice for Campaign Management?
How can Cadent enhance your Onboarding process?
What solutions does Cadent provide for Media Planning?
What benefits does Cadent offer for Workflow Management?
19 buyers and buying teams have used Cuspera to assess how well Cadent solved their Video Advertising needs. Cuspera uses 198 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.
| CUSTOMERS | TESTIMONIALS |
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This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B |
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This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V |
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What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Dana B Head of Experience Planning & Media Sanofi Consumer Health |
This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B |
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Pieter V VP Product, Entertainment Liberty Global |
This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V |
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Andrew M Sr. Marketing Manager H&R Block |
What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent |
Cadent One for TV
Peers used Cadent for advertisement and campaign management
Cadent Competitors
Cadent Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Custom Reports | Read Reviews (53) |
| Analytics | Read Reviews (22) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Custom Reports | Read Reviews (53) |
| Analytics | Read Reviews (22) |
Cadent Integrations
Cadent integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Cadent
Top Failure Risks for Cadent
Cadent, LLC News
Agencies Deserve Automated TV: Cadent's Power
Cadent has launched the Cadent Advanced TV Platform, enabling national ad buyers to automate addressable TV ad purchases. The platform leverages historical data for predictive analytics, optimizing campaigns based on goals. Currently in beta testing with three agencies, it aims to reduce manual processes in ad buying.
Cadent names El-Zmetr as COO
Cadent has appointed Taly El-Zmetr as Chief Operating Officer, a newly created role, to enhance operational scale and client service. El-Zmetr brings over 25 years of experience, including her recent role at Walmart Connect, and will focus on strategic alignment and integration of Cadent's solutions. This move underscores Cadent's commitment to operational excellence and market growth.
Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing ...
Cadent has agreed to acquire AdTheorent, a machine learning-based advertising company, for $343 million. This acquisition aims to enhance Cadent's capabilities in performance-based advertising across digital and TV markets. Cadent plans to leverage AdTheorent's strengths in display, social, and online video to create a unified omnichannel audience activation platform. The deal is part of Cadent's strategy to integrate digital and TV advertising solutions.
Cadent Rings In 2020 With 4INFO Acquisition
Cadent announced its acquisition of 4INFO, enhancing its capabilities in connected TV ad targeting. The acquisition aims to improve data activation and programmatic bidding for dynamic advertising campaigns. This move aligns with the trend of integrating digital targeting capabilities into TV ad sales.
Cadent, LLC Profile
Company Name
Cadent, LLC
Company Website
https://www.cadent.com/HQ Location
1450 Broadway, Suite 502, New York, NY 10018, US
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