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Media Production Case Studies and Customer Success Stories with AdSparc
A fast-growing Formula 1 and motorsport news website - Media Production
AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted... to boost AMP page revenue, which was limited by display-only ads. AdSparc added a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.
A news publisher from the Middle-East - Media Production
AdSparc's header bidding solution helped a major Middle-East news publisher boost revenue by 97%. The publisher faced low web monetization... and relied only on Google AdX. AdSparc added tier 1 SSP competition, automatic floor optimization, and in-view optimization. Fill rate rose by 26%, eCPM by 18%, and RPM by 49%. Auto-floor increased request eCPM by 63%. Viewability jumped 43%, eCPM 70%, and RPM 77%. New bidders bought 63% of inventory. RPM soared 191%.
A European Formula 1 and motorsport news publisher - Media Production - Small
AdSparc AMP-optimised video player replaced a standard display ad for a European motorsport news publisher. The goal was to boost... AMP page revenue, which was limited by display-only monetization. AdSparc's solution added a video unit and header bidding, plus a fallback display ad. Sold CPM increased by 24%. Fill rate rose by 22%. Overall ad unit RPM jumped 51%, and total revenue grew by 58%.
Publishing Case Studies and Customer Success Stories with AdSparc
Australian Publisher - Publishing
AdSparc AMP monetization tech helped an Australian publisher boost AMP revenue by 69% in Q2. The publisher needed to increase... AMP revenue without extra investment and prepare for Google Core Web Vitals. AdSparc implemented server-side header bidding, automatic floor optimization, and exclusive ad units. Viewability rose by 12%. Request eCPM jumped 124%. Total impressions grew 381%. Non-AdX demand made up over 60% of income. The publisher saw strong revenue growth and better ad performance.
Australian Publisher - Publishing - Medium
AdSparc AMP monetization helped an Australian publisher boost revenue by 69% in Q2. The publisher needed to improve AMP page... monetization for mobile users. AdSparc added Prebid server-side header bidding and exclusive ad units. Viewability rose by 12% and eCPM increased by 124%. Non-AdX demand made up over 60% of total income.
A popular news website in the Middle-East region - Publishing - Medium
AdSparc's header bidding solution helped a leading Middle-East news website boost revenue by 97%. The publisher previously relied only on... Google AdX, limiting competition and revenue. AdSparc introduced tier 1 SSPs, automatic floor optimization, and in-view optimization. Fill rate rose by 26%, eCPM by 18%, and RPM by 49%. The auto-floor feature increased request eCPM by 63%. Viewability improved by 43%, driving a 70% eCPM and 77% RPM increase. 63% of inventory was bought by new bidders.