Real-World Case Studies and Customer Success Stories with AdSparc

AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted to boost AMP page revenue, which was limited by display-only ads. AdSparc a...dded a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.
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A popular news website in the Middle-East faced challenges with web monetization, relying solely on Google AdX demand. They needed to increase revenue without additional investment. AdSparc implement...ed a proprietary header bidding solution, optimizing floor prices and viewability. This led to a 26% increase in fill rate, 18% increase in eCPM, and a 49% increase in RPM. The auto-floor function increased request eCPM by 63%, and viewability optimization resulted in a 70% increase in eCPM and 77% increase in RPM. New bidders bought 63% of the inventory.
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AdSparc's header bidding solution helped a major Middle-East news publisher boost revenue by 97%. The publisher faced low web monetization and relied only on Google AdX. AdSparc added tier 1 SSP comp...etition, automatic floor optimization, and in-view optimization. Fill rate rose by 26%, eCPM by 18%, and RPM by 49%. Auto-floor increased request eCPM by 63%. Viewability jumped 43%, eCPM 70%, and RPM 77%. New bidders bought 63% of inventory. RPM soared 191%.
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A European Pub, a motorsport news website, faced challenges with limited monetization on AMP pages. They needed to increase revenue by adding an AMP-compatible video player. AdSparc replaced a standa...rd display unit with an AMP-optimized video player and used header bidding. This led to a 24% increase in Sold CPM and a 22% higher ad unit fill rate. Overall, there was a 51% increase in ad unit RPM and a 58% revenue boost.
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A popular Australian website faced challenges in monetizing their AMP pages, which were crucial for attracting mobile users. They needed to increase AMP revenue without additional investment and prep...are for the Google Core Web Vitals update. AdSparc implemented a solution with server-side header bidding, automatic floor optimization, and exclusive ad units. As a result, the publisher saw a 12% increase in viewability, a 124% increase in request eCPM, and a 381% increase in total impressions. Non-AdX demand contributed more than 60% of the total income.
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AdSparc AMP monetization tech helped an Australian publisher boost AMP revenue by 69% in Q2. The publisher needed to increase AMP revenue without extra investment and prepare for Google Core Web Vita...ls. AdSparc implemented server-side header bidding, automatic floor optimization, and exclusive ad units. Viewability rose by 12%. Request eCPM jumped 124%. Total impressions grew 381%. Non-AdX demand made up over 60% of income. The publisher saw strong revenue growth and better ad performance.
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AdSparc's Header Bidding Solution increased monthly revenue by 97%. This case study highlights the effectiveness of their solution. The focus is on programmatic yield management for publishers.