Latest Product Updates and Feature Enhancements on Adjust
Adjust: Shopping App Sessions and Installs Climb in First Half of 2026 - AOL.ca
Adjust released its 2026 Shopping App Insights Report, highlighting a 15% YoY growth in global shopping app sessions and a 2% increase in installs. North America led with a 46% rise in installs. The ...report provides benchmarks on installs, engagement, and acquisition costs across various app categories and regions.
Adjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust
Adjust has integrated with ChatGPT Ads to enable advertisers to measure app activity and conversion events from ChatGPT Ad campaigns. This integration allows marketers to connect campaign activity wi...th installs and post-install events, providing detailed metrics like impressions and clicks. Adjust facilitates data sharing and conversion reporting through the Conversion API, enhancing the measurability of ChatGPT Ads as a new advertising channel.
Adjust introduces Agentic Growth Management, an AI-driven solution for optimizing user acquisition campaigns. The system automates goal pursuit by analyzing performance data, generating recommendatio...ns, and iterating on outcomes. This approach aims to reduce manual intervention, allowing marketers to focus on strategic goals.
Turn segmentation into growth with Adjust Audiences
Adjust introduces Audiences, a tool for creating dynamic user segments to enhance campaign targeting. It allows segmentation by geography, acquisition source, lifecycle, user activity, revenue, and e...vents. This enables tailored messaging and improved ROI. Audiences can be shared with partners for efficient retargeting, keeping lists updated in real-time.
Adjust x Superwall integration for subscription measurement
Adjust has partnered with Superwall to integrate subscription lifecycle measurement into its mobile marketing platform. This server-to-server integration allows subscription events from Superwall to ...be forwarded to Adjust, enabling full-funnel attribution across paywall and monetization flows. The integration supports Apple App Store, Google Play, and Stripe, enhancing Adjust's capabilities in tracking subscription events and revenue reporting.
