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Anteriad: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Anteriad
Brand: Anteriad
Rating: 4.0 (135 reviews)

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Full funnel marketing to power your pipeline

Anteriad Overview

Anteriad provides full-funnel B2B marketing solutions, including intent data and demand generation. Account-based marketing and customer acquisition strategies are also offered by Anteriad.

Use Cases

Customers recommend Lead Analytics, Account Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Anteriad.

Other use cases:

Direct Marketing
Collaboration
Channel Marketing
Social Media Marketing
Digital Marketing
Identify Target Customers
Campaign Management

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Business Priorities

Acquire Customers and Improve Stakeholder Relations are the most popular business priorities that customers and associates have achieved using Anteriad.

Other priorities:

Establish Thought Leadership
Enhance Customer Relationships
Grow Market Share
Improve Brand Engagement
Improve Efficiency
Improve ROI

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Anteriad Use-Cases and Business Priorities: Customer Satisfaction Data

Anteriad works with different mediums / channels such as E-Mail. and Social Media.

Anteriad, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Anteriad Use Cases

What benefits does Anteriad offer for Lead Analytics?

How can Anteriad optimize your Account Management Workflow?

Why is Anteriad the best choice for Direct Marketing?

What Are the key features of Anteriad for Collaboration?

13+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Anteriad solved their Lead Generation needs. Cuspera uses 135 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

Case Studies

Marketing and Advertising

CASE STUDY Causal IQ

Anteriad B2B Data helped Causal IQ improve campaign results. Causal IQ compared Anteriad’s Neutronian certified data to non-certified data in financial services, travel, and B2B telco campaigns. Ante...riad data led to a 52% higher click-through rate and a 52.5% lower cost per acquisition overall. In financial services, CTR was 50% higher. In B2B telco, cost per acquisition was 40% lower. In travel, CTR was 66% higher. Causal IQ saw better performance and more transparency using Anteriad’s certified data.

Marketing and Advertising

CASE STUDY A major IT marketing provider

Anteriad B2B marketing solutions helped a major IT marketing provider move from traditional to digital marketing. The company used Anteriad's data-driven approach, including targeted audience insight...s, programmatic ads, and email campaigns. This led to a 133% lift in campaign performance and a 6x ROI. The digital budget share grew from 8% to 26%. The company also saw a 250% higher click-through rate than industry averages and 99% year-over-year growth.

Non-Profit Organization Management

CASE STUDY A niche non-profit management company

Anteriad used its data-driven PPC solution to help a niche non-profit management company. The company had stagnant PPC results and wasted spending. Anteriad audited keywords and bids, prioritized hig...h-performing products, and worked closely with the client. In the first month, costs dropped by 30% while conversions increased. Over six months, conversions improved by 292%, CTR rose by 1,033%, and impressions dropped by 77%. The new PPC strategy led to scalable growth and better ROI.

Information Technology and Services

CASE STUDY ServiceNow

Anteriad helped ServiceNow reach new audiences and grow their database. ServiceNow needed to engage more C-suite buyers and expand beyond IT. Anteriad started with a test email program and later buil...t a centralized ABM demand generation model. The campaign used 11 email tracks and 150 emails each quarter. ServiceNow saw a 200x ROI and added 91% net new company contacts.

Information Technology and Services

CASE STUDY OpenText

OpenText used Anteriad's B2B marketing solutions to improve lead quality and customer acquisition. The challenge was scattered efforts and a transactional lead-gen model. Anteriad provided an intent ...data strategy, targeted programs, and enhanced ABM campaigns. OpenText saw a 25% increase in Inquiry to MQL conversion and a 30% increase in MQL to SQL conversion. The partnership delivered a 6x ROI over previous content and audience recommendations.

Consumer Electronics

CASE STUDY Infinite Electronics

Anteriad helped Infinite Electronics improve their account-based marketing (ABM) with advanced analytics and data management. Infinite Electronics faced challenges with data visibility and understand...ing new customer value. Anteriad's solution provided better insights, unified data, and faster campaign launches. As a result, Infinite Electronics saw a 20% increase in revenue for one brand and an 80:1 return on ad spend. The company now uses data-driven strategies to target high-value customers and measure results across channels.

Why B2B marketers choose Anteriad

Peers used Anteriad for lead analytics and account management

Anteriad Features

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Medium
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FEATURE	RATINGS AND REVIEWS
Analytics	4.48/5 ★ Read Reviews (21)
Custom Reports	4.46/5 ★ Read Reviews (25)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.48/5 ★ Read Reviews (21)
Custom Reports	4.46/5 ★ Read Reviews (25)

Software Failure Risk Guidance

for Anteriad

Top Failure Risks for Anteriad

Anteriad LLC News

Executive 17/06/2025

Anteriads Lynn Tornabene Is Named Chief Marketing and Product Officer

Anteriad has appointed Lynn Tornabene as chief marketing and product officer. Tornabene will oversee marketing strategy and product development for Anteriads B2B marketing technology solutions, including audience identification, demand generation, and analytics offerings.

Awards 26/02/2025

Independent Research Firm Names Anteriad as One of the Most Significant Intent Data Providers for B2B

Anteriad has been recognized by an independent research firm as one of the most significant intent data providers for B2B marketing. This recognition highlights Anteriads strength in delivering high-fidelity B2B data and advanced analytics to support demand generation and audience targeting across the marketing funnel.

Awards 01/12/2024

Anteriad Earns Great Place To Work Certification for the Third Consecutive Year - GlobeNewswire

Anteriad has been certified as a Great Place to Work for the third year in a row.

Awards 01/12/2024

Anteriad Earns Great Place To Work Certification for the Third ...

Anteriad has been certified as a Great Place to Work for the third consecutive year, highlighting its positive work environment and employee satisfaction.

Anteriad LLC Profile

Company Name

Anteriad LLC

Company Website

https://anteriad.com/

HQ Location

2 International Drive, Rye Brook, NY 10573, US

Employees

101-250

Social

Financials

PRIVATE