Acquia CDP Overview

Discover comprehensive insights into Acquia CDP, the leading Customer Data Platform platform. Learn more about product features, capabilities and expert reviews based on 241 insights and explore use-cases showcasing how Acquia CDP enhances Engagement management and drives growth.

This is a summary of the comprehensive capabilities and benefits of Acquia CDP based on over 241 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Acquia CDP, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Acquia CDP is right for your needs? Our Cuspera AI engine can evaluate how Acquia CDP fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acquia CDP supports business activities such as:

  • Engagement Management
  • Lifetime Value Management
  • Helpdesk Management
  • Social Media Analytics
  • Relationship Management

Acquia CDP can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Build Brand Awareness, etc. It can help manage these activities if you use Offline Point Of Sale Omnichannel etc. for these needs. As a solution, Acquia CDP's capabilities include Personalization, and Micro Customer Segmenting.

Acquia CDP Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Campaign Design AgilOne is presented with turnkey campaigns across web, email, social, mobile, store, and call center marketing...." Peer review from Featured Customers

Acquia CDP Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia CDP solved their Customer Data Platform needs. Cuspera uses 241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Acquia CDP.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lifetime Value Management , Helpdesk Management , as the business use cases that they have been most satisfied while using Acquia CDP.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Acquia CDP gives you insights to engage, connect, and convert...." Customer Data Platform
engaging and following up

4.61/5 ★

Read Reviews (10)

"...AgilOne brings various new capabilities to Acquia s platform, harnessing the power of customer data and AI to understand, acquire, and engage with customers...."
Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...What sets AgilOne apart from other CDPs are its machine learning capabilities, which intelligently segment customers and predict customer behaviors (such as when a customer is likely to purchase something)...." Acquia nabs CDP startup AgilOne, which raised $41M TechCrunch
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...We want to personalize call center interactions for our Trade Pro customers...."
PEER EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Acquia CDP gives you insights to engage, connect, and convert...." Customer Data Platform
engaging and following up

4.78/5 ★

Read Reviews (10)

Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...What sets AgilOne apart from other CDPs are its machine learning capabilities, which intelligently segment customers and predict customer behaviors (such as when a customer is likely to purchase something)...." Acquia nabs CDP startup AgilOne, which raised $41M TechCrunch
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...We want to personalize call center interactions for our Trade Pro customers...." Peer review by Hayley Clifford, Sr. CRM & Loyalty Manager, Wickes

16+ more Business Use Cases

Our AI advisor, Wyz, harnessed 241 insights from peers and experts to help you assess how these Acquia CDP use cases fit your Customer Data Platform needs.

Customer Stories

 

Hootsuite - Internet - Large

Vancouver, Canada
Brand asset management for marketing Creative content distribution across teams Brand management Content collaboration

Hootsuite used Acquia DAM to organize and manage creative assets across global teams. Before, files were scattered and hard to find, hurting brand consistency. With Acquia DAM, Hootsuite created a ce...ntral brand portal, making content easy to access for everyone. Teams now save time, work faster, and keep brand materials on-message. Over 14,000 downloads and 575,000 embed views show strong adoption. Integrations with Adobe and their CMS improved workflows and collaboration.

Read more →
 

J.Crew - Retail - Large

New York, USA
Customer data management for marketing Email audience segmentation and targeting Customer data management Customer engagement

J.Crew switched from a marketing service provider to Acquia CDP to get faster customer insights. The new platform lets J.Crew update and access customer data daily. Marketers can now create and segme...nt audiences in minutes, not days. Email campaigns using Acquia CDP saw double-digit lifts in order value and conversion rates. The cashmere audience, just 10% of circulation, drove almost 50% of total demand. J.Crew’s marketing team now works faster and more independently.

Read more →
 

INSEAD - Education - Large

Fontainebleau, France
Digital experience platform migration Content workflow optimization Website modernization Content management

Acquia Cloud Platform helped INSEAD transform its digital experience. INSEAD migrated 3,000 pages to Drupal, unifying its brand and streamlining content workflows. The new platform improved First Con...tentful Paint to 0.74 seconds, beating the 2-second target. SEO scores rose to 90+, and performance reached 95, both above goals. Salesforce and Eloqua integrations simplified program management and marketing campaigns. Faculty and staff now manage profiles and content more easily.

Read more →
 

Franklin Madison - Financial Services - Medium

Franklin, USA
Digital experience platform consolidation Marketing automation for microsites Website operations Customer experience

Franklin Madison used Acquia Cloud Platform, Site Studio, and Campaign Studio to overhaul its digital experience. The company replaced a homegrown CMS and manual microsite processes with a scalable, ...low-code solution. Launching new microsites now takes minutes instead of days. Automated deployments speed up feature releases and updates. The new platform supports over 200 microsites and is ready to scale to 10 times that number.

Read more →
 

George Washington University - Education - Large

Washington, USA
Multi-site digital platform management Website migration and provisioning Website management Cloud migration

Acquia Site Factory helped George Washington University migrate over 300 sites in just seven weeks. The university reduced the time to provision a new site by 90 percent. Acquia’s managed cloud platf...orm unified updates, security, and compliance for all departments. The solution eliminated unpredictable IT costs and improved operational efficiency. GW now delivers a seamless digital experience with 100 percent site uptime.

Read more →
 

Brooks - Retail - Medium

Seattle, USA
Digital asset management for marketing Brand consistency enforcement Digital asset management Brand management

Brooks used Acquia DAM to manage over 30,000 digital assets each year. Before, teams struggled with brand consistency and slow workflows. A full-time DAM admin improved metadata, integrated systems, ...and enabled self-serve access. Now, teams find assets faster and only use current, approved content. Brooks keeps brand control across 60+ countries and empowers users with better training and support.

Read more →

Popular Business Setting

for Acquia CDP

Top Industries

  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
lightning

Peers used Acquia CDP to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Acquia CDP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)

IT and Other Capabilities

for Acquia CDP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)

Software Failure Risk Guidance

?

for Acquia CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia CDP

Vendor Profile Details

Company Name

Acquia Inc.

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES G