Latest Product Updates and Feature Enhancements on Acast
Acasts new podcast revenue dashboard: Focus on financial transparency
Acast has launched a new podcast revenue dashboard designed for creators, emphasizing financial transparency. The dashboard provides daily updated revenue estimates across all campaign types, includi...ng programmatic, branded content, and social media. It also integrates ad impressions with revenue data, addressing a key creator request for comprehensive, real-time monetization insights.
Acast launches Smart Recommendations system for supercharged ad buying
Acast launched Smart Recommendations, an AI-powered ad-buying system that enables advertisers to use natural language prompts to identify podcasts that match highly specific audience segments. The pl...atform leverages advanced semantic search and deep podcast content analysis to deliver precise, data-driven recommendations for targeted podcast advertising.
Acast's Smart Recommendations launched for ad buyers
Acast has introduced Smart Recommendations, an AI-powered podcast ad planner. This tool uses natural language processing to help advertisers target specific audiences, such as "men living in capital ...cities in Australia interested in craft beer," by curating relevant podcasts for advertising.
Acast and Magnite have formed a global partnership to expand programmatic podcast advertising. Acast's extensive podcast inventory will be integrated into Magnite's infrastructure, allowing advertise...rs to plan and execute campaigns across podcasts, connected TV, and online video. This collaboration offers advertisers greater efficiency and flexibility, while providing Acast's creators with new monetization opportunities.
Giggly Squad Podcast Renews Ad Partnership With Acast - Yahoo
The Giggly Squad podcast has renewed its exclusive advertising partnership with Acast. This multiyear deal grants Acast exclusive global sales rights for the podcast's audio content, YouTube simulcas...t, social media platforms, newsletter, and live tours. Acast's managing director, Tiffany Ashitey, expressed pride in this partnership, highlighting the podcast's success since its 2020 launch.
Acast has appointed Greg Glenday as its new CEO, signaling a leadership change at the podcast monetization platform. Glenday brings experience in digital media and advertising, positioning Acast for ...continued growth in the podcast technology sector.
