Acast released its Podcast Pulse 2025 report, highlighting the unique influence of podcast creators. The report shows that podcasts foster deep audience connections, driving significant commercial im...pact. Findings reveal that 67% of listeners have made purchases based on podcast recommendations, and podcasts are seen as cultural leaders. Acast's CEO emphasizes the importance of podcasting's resonance over reach for advertisers.
Acasts new podcast revenue dashboard: Focus on financial transparency
Acast has launched a new podcast revenue dashboard designed for creators, emphasizing financial transparency. The dashboard provides daily updated revenue estimates across all campaign types, includi...ng programmatic, branded content, and social media. It also integrates ad impressions with revenue data, addressing a key creator request for comprehensive, real-time monetization insights.
Acast launches Smart Recommendations system for supercharged ad buying
Acast launched Smart Recommendations, an AI-powered ad-buying system that enables advertisers to use natural language prompts to identify podcasts that match highly specific audience segments. The pl...atform leverages advanced semantic search and deep podcast content analysis to deliver precise, data-driven recommendations for targeted podcast advertising.
Acast's Smart Recommendations launched for ad buyers
Acast has introduced Smart Recommendations, an AI-powered podcast ad planner. This tool uses natural language processing to help advertisers target specific audiences, such as "men living in capital ...cities in Australia interested in craft beer," by curating relevant podcasts for advertising.
Acast and Magnite have formed a global partnership to expand programmatic podcast advertising. Acast's extensive podcast inventory will be integrated into Magnite's infrastructure, allowing advertise...rs to plan and execute campaigns across podcasts, connected TV, and online video. This collaboration offers advertisers greater efficiency and flexibility, while providing Acast's creators with new monetization opportunities.
Giggly Squad Podcast Renews Ad Partnership With Acast - Yahoo
The Giggly Squad podcast has renewed its exclusive advertising partnership with Acast. This multiyear deal grants Acast exclusive global sales rights for the podcast's audio content, YouTube simulcas...t, social media platforms, newsletter, and live tours. Acast's managing director, Tiffany Ashitey, expressed pride in this partnership, highlighting the podcast's success since its 2020 launch.
Acast has appointed Greg Glenday as its new CEO, signaling a leadership change at the podcast monetization platform. Glenday brings experience in digital media and advertising, positioning Acast for ...continued growth in the podcast technology sector.
Corporate News and Organizational Updates on Acast
Acast makes noise on NASDAQ Stockholm - podnews.net
Acast began trading on NASDAQ Stockholm, marking a significant milestone for the podcast monetization platform. Despite an initial drop in share price by 1.75%, Acast's stock has seen a year-on-year ...increase of over 105%. Key executives, including the CEO and CFO, were present to celebrate the occasion.
Acast has opened its new multimedia studio in New York's SoHo, featuring high-quality audio and video capabilities. The studio is available for Acast creators and was first used by music artist Arian...a Grande for a podcast episode. This expansion highlights Acast's commitment to enhancing podcast production and creator opportunities.
