Thryv and Firstup, An In-Depth Comparison 2026

Comparison Summary

Thryv: Thryv provides software to help local businesses manage essential functions like CRM, marketing, and payment processing. It integrates contact management, appointment booking, and social media scheduling.

Firstup: Firstup unifies enterprise engagement by connecting the employee experience. It unlocks real-time intelligence and delivers personalized communications at scale.

This comparison report of Thryv vs. Firstup is based on a specific set of business needs and context. The comparison uses 4813 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Thryv and Firstup

Thryv, Vendasta Platform, OptifiNow, etc., belong to a category of solutions that help CRM, whereas Firstup, LinkedIn Talent Solutions, CampusGroups, etc., belong to a category of solutions that help Employee Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Thryv covers Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Website, etc.

Firstup focuses on Engagement Management, Content Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"Running my business has become easier now that we have one platform that can handle multiple things " - Jerry Laird

"With Firstup, we’re able to send push notifications directly to employees’ phones; and, if they don’t engage with mobile, they’re also sent an email. So they’re still getting reached everywhere. And we can really measure it—that’s important to us. " - Deanna Schmidt

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Thryv and Firstup: Best activities based on customer satisfaction


Thryv in Action: Unique Activities

How can Thryv enhance your Social Media Management process?
Thryv provides social media management capabilities including scheduling posts, responding to comments, and analyzing post performance. Users can manage multiple social media accounts from a single platform. A limitation of Thryv's social media management is that users may encounter issues with account linking and system updates.
"...The social media posts are good also, keeping my business on social media more than I have time to do...." Peer review by Shantele E., Owner, Legal Services
How efficiently Does Thryv manage your Communication Management?
Thryv enables businesses to manage customer interactions, run marketing campaigns, and schedule social media posts across various platforms. The platform facilitates online payments and website management. Thryv's social media posting capabilities are limited in customization options.
"...Thryv helps users to manage interactions with their clients, run marketing campaigns and manage activities on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Google+...." Peer review
How can Thryv enhance your Contact List Management process?
Thryv provides a comprehensive contact management system that includes customer data storage, lead nurturing through scheduled communications, and data analytics for customer insights. The platform allows users to manage contacts, schedule appointments, and interact with leads via email blasts. Thryv's contact list management capabilities are limited by occasional difficulties with uploading client information.
"...Businesses can then communicate with contacts and customers through text (SMS) and email, all from one dashboard...." Peer review

Firstup in Action: Unique Activities

How efficiently Does Firstup manage your Engagement Management?
Firstup helps businesses engage employees by providing a platform for sharing content, measuring engagement, and tailoring content experiences. Firstup helps businesses increase employee engagement, leading to improved communication and business growth. However, the platform could benefit from more granular user engagement data for further customization.
"...We have improved engagement and have been able to more effectively disseminate critical resources for well-being...." Peer review by Raquel, Director, Organizational Effectiveness
How can Firstup optimize your Content Management Workflow?
The system simplifies content creation and sharing, allowing users to quickly publish articles and curate content for various platforms. It enables the organization of content and provides templates for creating newsletters, app content, and push notifications. Although the system facilitates content sharing, it may struggle to motivate employees to actively participate.
"...As associates use the app more often, the content will resonate and content sharing becomes authentic as engagement increases...." Peer review by Michael Herron, Social Media Manager, U.S. Cellular
What solutions does Firstup provide for Advocacy Management?
Firstup is a tool that helps companies manage employee advocacy programs. The platform provides employees with a way to share company news on social media. Firstup is particularly beneficial for newer companies that need a comprehensive solution for internal communications and employee advocacy.
"...The programme is playing a key role in building confidence and advocacy for employees around social media and helping to build trust and engagement with the brand, so it s a real win-win and the engagement rates and NPS scores speak volumes...." Peer review by Kimberley Harcombe, Social Media Comms Manager, Vodafone

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

monitoring social media

social media analytics


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up


contact list management


sales document management

contract management

proposal & quote management


campaign management

campaign analytics


rating and review management



sales call management


social media marketing


helpdesk management


reputation management


relationship management



training & onboarding



conference call management


lifetime value management


generation of new leads


billing and invoice management


conversion management



competitive intelligence



lead qualification

lead qualification: technographic



customer feedback management


advocacy management


workflow management


motivation management



knowledge management


segmentation and targeting




Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Build brand awareness

  • Improve consistency

  • See 8 more
  • Improve internal communications

  • Build brand awareness

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Improve brand engagement

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 12 more

Business Setting

Thryv peer evidence is 98% SMB and Mid-Market. Firstup peer evidence is 63% Enterprise.

Thryv Firstup
Peer score 4.1 4.4
Peer insights 2065 2748
Top industries
Consumer Services 23.0%
Construction 19.0%
Accounting 16.0%
Hospital & Health Care 27.0%
Real Estate 12.0%
Financial Services 11.0%
SMB and Mid-Market 98.0% 37.0%
Enterprise 2.0% 63.0%

News

Latest Thryv news

Thryv to Sell Print Directories Business to Carolwood for $142 Million

Thryv Holdings, Inc. has agreed to sell its print directories business to Carolwood L.P. for $142 million, marking a strategic shift towards AI-powered software services. The sale, expected to close in Q4 2026, will help Thryv reduce debt and focus on its Growth Platform for local service businesses. Thryv will continue providing certain services post-sale to ensure operational continuity.

13/09/2026 - source

Latest Firstup news

Firstup AI Search Named "Overall AI Search Platform of the Year" in ...

Firstup's AI Search platform was awarded "Overall AI Search Platform of the Year" by AI Breakthrough, recognizing its innovative capabilities in providing personalized, natural language responses across enterprise systems. This award highlights Firstup's impact on enhancing productivity for frontline and hourly workers by integrating AI into workforce communications.

24/06/2026 - source