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Compare Oracle Responsys vs Optimizely Data Platform

Comparison Summary

For Oracle Responsys vs Optimizely Data Platform comparison, Our AI algorithm looked at 2505 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and Optimizely Data Platform to solve their respective business needs.

Pros and cons of Oracle Responsys and Optimizely Data Platform

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Optimizely Data Platform is focused towards Engagement Management and Lifetime Value Management .

logo Oracle Responsys

Focus area

Oracle Responsys is better than Optimizely Data Platform for

Software Failure Risk

  • low

logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

CDP assisting growing brands with relevance across the entire customer journey

Age

1977

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

56

56

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics


communication management

sending & publishing communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management


content management



training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


generation of new leads


social media management

social media analytics


lead qualification


customer feedback management




rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more
  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting