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Compare Oracle Responsys vs SAP Emarsys Customer Engagement

Comparison Summary

For Oracle Responsys vs SAP Emarsys Customer Engagement comparison, Our AI algorithm looked at 2888 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and SAP Emarsys Customer Engagement to solve their respective business needs.

Pros and cons of Oracle Responsys and SAP Emarsys Customer Engagement

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as SAP Emarsys Customer Engagement is focused towards Engagement Management with Omnichannel and Loyalty Management .

logo Oracle Responsys

Focus area

Oracle Responsys is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

logo SAP Emarsys Customer Engagement

Focus area

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

Personalized omnichannel experiences that the customers deserve

Age

1977

2000

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

56

66

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management


content management



training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


sales document management

contract management


social media management

social media analytics


customer feedback management


conversion management



influencer marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more
  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting