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Compare OpenBack vs Chainlink Marketing Platform

Comparison Summary

For OpenBack vs Chainlink Marketing Platform comparison, Our AI algorithm looked at 1176 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using OpenBack and Chainlink Marketing Platform to solve their respective business needs.

Pros and cons of OpenBack and Chainlink Marketing Platform

OpenBack is more suited to businesses that require Engagement Management with Mobile and Communication Management with E-Mail where as Chainlink Marketing Platform is focused towards Engagement Management with Mobile and Social Media Management .

Both OpenBack and Chainlink Marketing Platform are Mobile Marketing software, peers recommend OpenBack for communication management where as Chainlink Marketing Platform is more known for social media analytics .

logo OpenBack

Focus area

OpenBack is better than Chainlink Marketing Platform for

Software Failure Risk

  • low

logo Chainlink Marketing Platform

Focus area

Chainlink Marketing Platform is better than OpenBack for

Software Failure Risk

  • medium

About

Mobile Engagement Platform to balance the engagement with user experience

Chainlink Marketing Platform with intuitive drag-and-drop interface

Financials

SEED

Business Need

Total Processes
(we found evidences for)

26

49

Total Goals
(we found evidences for)

8

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign analytics

campaign monitoring




social media management

engaging on social media

scheduling post to social media



account management


lifetime value management


generation of new leads


segmentation and targeting


competitive intelligence






content management




lead qualification: behavioural


lead qualification

lead qualification: behavioural



personalized marketing






Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Build brand awareness

  • Increase sales & revenue

  • Improve internal communications

  • Enter new markets internationally or locally

  • Scale best practices

  • See 6 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • website

  • social media

  • offline

  • mobile app

  • promotions

  • point of sale

  • Facebook

  • omnichannel

  • phone calls

  • Instagram

  • LinkedIn

  • Twitter

  • review sites

  • Yelp

  • See 13 more
  • mobile

  • e-mail

  • website

  • social media

  • offline

  • mobile app

  • promotions

  • point of sale

  • Facebook

  • omnichannel

  • phone calls

  • Instagram

  • LinkedIn

  • Twitter

  • review sites

  • Yelp

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting