marq and OpenText Hightail, An In-Depth Comparison 2026

Comparison Summary

marq: Marq offers a robust brand templating platform to drive organizational growth. It empowers users to create consistent, on-brand content effortlessly.

OpenText Hightail: Hightail offers secure file sharing and creative collaboration. Large files can be sent, visual assets previewed, and feedback collected efficiently.

This comparison report of marq vs. OpenText Hightail is based on a specific set of business needs and context. The comparison uses 5192 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing marq and OpenText Hightail

marq, Flipsnack, PicMonkey, etc., belong to a category of solutions that help Authoring and Publishing, whereas OpenText Hightail, Dropbox Professional, OX App Suite, etc., belong to a category of solutions that help Collaboration and Productivity. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

marq covers Communication Management, Collaboration, Content Management, Sales Document Management, etc.

OpenText Hightail focuses on Collaboration, Content Management, Communication Management with E-Mail, Sales Document Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

marq and OpenText Hightail: Best activities based on customer satisfaction


marq in Action: Unique Activities

What benefits does marq offer for Communication Management?
This communication management system enables users to easily create, publish, and share documents. It offers a wide range of features and options for various publishing needs. The system might be challenging for some users due to its complexity and the need for some learning.
"...From there, you can give the keys to the kingdom (a better controlled and managed kingdom) to the creative geniuses throughout your firm, knowing that the content they re publishing is following your content plan and brand guidelines. ..." 3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan

OpenText Hightail in Action: Unique Activities

How does OpenText Hightail address your Collaboration Challenges?
OpenText Hightail offers cloud-based collaboration software for creative content reviews and approvals. It facilitates project collaboration, feedback sharing, and file editing. The software is intuitive and supports both internal and external collaboration. However, some users perceive the platform's collaboration capabilities as limited compared to other options.
"...This is a great creative collaboration and sending tool, but not necessarily a replacement for file organization...." Peer review by Aileen Y, Junior Project Manager, Entertainment
What solutions does OpenText Hightail provide for Content Management?
Hightail offers a cloud-based platform for teams to share, review, and approve content, facilitating streamlined creative workflows. This platform supports sharing large files, including images and documents, with convenient options for both internal and external collaboration. However, shared links expire quickly, limiting the usefulness of this feature for some use cases.
"...There's a good chance it fits your needs, especially if you tend to share multimedia content or larger files on a regular basis...." Peer review by Marycruz F., Media Production
How does OpenText Hightail facilitate Sales Document Management?
Hightail facilitates the sharing of large documents electronically with ease. It offers features including digital signatures for documents, enabling users to read, sign, and return documents within the platform. A limitation of the platform is that the app may crash at times during the signature process.
"...It's also great since it's free, customers can sign up for an account very easily to send files back and forth...." Peer review from Design

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



content publishing


sales document management

proposal & quote management

contract management



social media management

engaging on social media

scheduling post to social media


engagement management

engaging and following up


workflow management


campaign management


helpdesk management


training & onboarding





contact list management


social media marketing


generation of new leads


rating and review management


sales review & feedback


customer feedback management




performance management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Build brand awareness

  • Improve brand engagement

  • Grow market share

  • Improve internal communications

  • Acquire customers

  • Improve consistency

  • Improve digital and social presence

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve efficiency

  • Improve stakeholder relations

  • Scale best practices

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Grow market share

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • See 5 more

Business Setting

marq OpenText Hightail
Peer score 4.5 4.3
Peer insights 1998 3194
Top industries
Education 19.0%
Non Profit Organization Management 17.0%
Marketing And Advertising 8.0%
Marketing And Advertising 18.0%
Legal Services 7.0%
Entertainment 7.0%
SMB and Mid-Market 84.0% 71.0%
Enterprise 16.0% 29.0%
Pricing marq

News

Latest marq news

Marq 2.0: A new chapter for on-brand creation

Marq introduces Marq 2.0, enhancing on-brand content creation with AI-driven tools. Key features include AI Marqet for automated content generation, Brand Guardian for real-time brand compliance, and Advanced Video Templating for scalable video personalization. New beta programs like Brand Command Center and Brand OS aim to streamline brand management. These innovations empower teams to produce consistent, compliant content efficiently.

14/01/2026 - source

Latest OpenText Hightail news

Cohere and OpenText partner on Canadian agentic AI stack for enterprises

Cohere and OpenText are collaborating to develop an agentic AI solution for enterprises, targeting highly regulated industries and government sectors. The partnership aims to integrate Cohere's AI platform with OpenText's data layer, enabling sophisticated AI agent deployment for complex task automation. The solution is set to be available next year for OpenText's 120,000 enterprise clients.

17/09/2026 - source