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Compare Lotame vs Custora Platform

Comparison Summary

For Lotame vs Custora Platform comparison, Our AI algorithm looked at 1929 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Lotame and Custora Platform to solve their respective business needs.

Pros and cons of Lotame and Custora Platform

Lotame is more suited to businesses that require Communication Management and Advertisement where as Custora Platform is focused towards Lifetime Value Management and Advertisement with Website .

logo Lotame

Focus area

Software Failure Risk

  • low

logo Custora Platform

Focus area

Custora Platform is better than Lotame for

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

Custora - Powering Customer-Obsessed Commerce

Age

2006

Financials

SERIES D

SERIES B

Business Need

Total Processes
(we found evidences for)

52

53

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers

customise loyalty program


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence



sales document management






lifetime value management



customer case management


personalized marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve consistency

  • Scale best practices

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • promotions

  • offline

  • Facebook

  • display advertisement

  • point of sale

  • newsletter

  • trade shows

  • user generated content

  • blogs

  • games

  • video

  • See 11 more
  • e-mail

  • website

  • social media

  • promotions

  • offline

  • Facebook

  • display advertisement

  • point of sale

  • newsletter

  • trade shows

  • user generated content

  • blogs

  • games

  • video

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting