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Compare Cision Communications Cloud vs HARO

Comparison Summary

For Cision Communications Cloud vs HARO comparison, Our AI algorithm looked at 7734 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Cision Communications Cloud and HARO to solve their respective business needs.

Pros and cons of Cision Communications Cloud and HARO

Cision Communications Cloud is more suited to businesses that require Public Relations and Contact List Management with Offline where as HARO is focused towards Public Relations and Sales Document Management with E-Mail .

Both Cision Communications Cloud and HARO are Public Relations software, peers recommend Cision Communications Cloud for tracking contacts and monitoring social media where as HARO is more known for sales document management and public relations .

logo Cision Communications Cloud

Focus area

Cision Communications Cloud is better than HARO for

Software Failure Risk

  • low

logo HARO

Focus area

HARO is better than Cision Communications Cloud for

Software Failure Risk

  • medium

About

Communications Cloud - Cision: Next generation Communication Cloud built from the best parts of Cision, PR Newswire, Trendkite.

Help A Reporter - HARO

Age

2016

2016

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

93

52

Total Goals
(we found evidences for)

13

13

Top Processes

Evidences indicate better relative satisfaction



contact list management

creating contact list


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


engagement management

engaging and following up


content publishing

searching for content


sales document management

contract management

proposal & quote management



campaign management

campaign analytics

campaign monitoring


social media marketing


generation of new leads


training & onboarding




helpdesk management


lead qualification

lead qualification: demographic

lead qualification: technographic



workflow management


segmentation and targeting


influencer marketing



loyalty management

identify target customers



reputation management


competitive intelligence


touchpoint management


customer feedback management





sales review & feedback


performance management


distribution management



relationship management


international marketing


database marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Grow market share

  • Establish thought leadership

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Increase sales & revenue

  • See 10 more
  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Improve brand engagement

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Launch new products

  • Increase sales & revenue

  • Grow market share

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • user generated content

  • blogs

  • website

  • social media

  • phone calls

  • offline

  • point of sale

  • print media

  • magazine

  • mass media

  • promotions

  • radio

  • video

  • Facebook

  • events

  • trade shows

  • channel partners

  • television

  • review sites

  • on premises

  • games

  • display advertisement

  • Twitter

  • Yelp

  • Facebook page

  • chat

  • Slack

  • newspaper

  • causes and charity

  • See 27 more
  • e-mail

  • user generated content

  • blogs

  • website

  • social media

  • phone calls

  • offline

  • point of sale

  • print media

  • magazine

  • mass media

  • promotions

  • radio

  • video

  • Facebook

  • events

  • trade shows

  • channel partners

  • television

  • review sites

  • on premises

  • games

  • display advertisement

  • Twitter

  • Yelp

  • Facebook page

  • chat

  • Slack

  • newspaper

  • causes and charity

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting